Hail the New Dole® Kale Caesar!

  Hail the New Dole® Kale Caesar!

  DOLE^® Kale Caesar™ Kit combines powerfully nutritious greens with wildly
                             popular Caesar taste

Business Wire

MONTEREY, Calif. -- April 9, 2014

DOLE^® All Natural Kale Caesar™ Salad Kit  provides a new way to eat Caesar
and a tastier way to eat kale. This new kit is the first to combine the best
of both worlds: powerfully nutritious super greens and Dole’s famously
delicious Caesar recipe.

DOLE® Kale Caesar™ Kit combines powerfully nutritious greens with wildly
popular Caesar taste. (AP P ...

DOLE® Kale Caesar™ Kit combines powerfully nutritious greens with wildly
popular Caesar taste. (AP Photo/Dole Fresh Vegetables)

Available starting today at supermarkets nationwide, Dole’s newest kit 
features a blend of bold, tender baby kale, spinach and crunchy shredded
broccoli combined with shaved Parmesan-Romano cheeses, roasted garlic croutons
and Dole’s popular Caesar dressing. It becomes the fifth member of the Dole
Caesar family, joining the Caesar, Garlic Caesar, Ultimate Caesar and Light
Caesar kits. Like all Dole salad kits, DOLE^® Kale Caesar™ Kit is all-natural,
and contains no artificial colors, flavors or ingredients.

The DOLE^® All Natural Kale Caesar™ Kit is one of a number of new Dole salad
products specifically formulated with kale, the increasingly popular, nutrient
rich green that combines a bold, delicious taste with vitamins A, C, K,
calcium, antioxidants and phytonutrients.

“As the popularity for kale and other super greens continues to grow, so does
the need for tastier ways to enjoy these nutritious greens,” said Markus
Eriksson, senior brand manager for Dole Fresh Vegetables. “Our goal was to
create a salad that provides the nutrition consumers want with the delicious
Caesar salad taste they love.”

“The DOLE^® Kale Caesar™ Kit delivers a taste-first experience that is
feel-good, too,” Eriksson said. “Super greens nutrition never tasted so good.”

The new kit will be available alongside Dole’s salad kits and blends for the
suggested retail price (SRP) of $3.99. Dole offers a wide range of packaged
salad varieties, including kits, blends and other award-winning products. For
recipes or more information about DOLE^® Salads, visit the website at
www.dolesalads.com or Facebook at www.facebook.com/dolesalads.

About DOLE^® Salads

DOLE^® Salads is one of the world’s largest lines of packaged salads, with a
wide range of unique bagged salad blends and all-natural salad kits. The line
is supported by a comprehensive online library of salad and green-based
recipes, serving suggestions and entertaining tips, as well as other resources
including the Dole Salad Circle, which offers a first look at new recipes and
tips. For details, go to www.dolesalads.com or the DOLE^® Salads Facebook page
at www.facebook.com/dolesalads.

About Dole Food Company, Inc.

Dole Food Company, with 2012 revenues of $4.2 billion, is one of the world’s
largest producers and marketers of high-quality fresh fruit and fresh
vegetables, Dole is an industry leader in many of the products it sells, as
well as in nutrition education and research. For more information, please
visit www.dole.com or http://investors.dole.com.

Photos/Multimedia Gallery Available:



For Dole Food Company, Inc.
Bob Ochsner, (714) 881-2341
Beth Atkinson, (714) 881-2361
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