TELUS Launches TELUS Transformation Office
Innovative "future-of-work" consulting team is transforming clients'
cultures through best practices in employee engagement and technology
VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 04/09/14 -- TELUS
(TSX: T)(NYSE: TU) today launched TELUS Transformation Office to help
large organizations drive increased employee engagement, cultural
transformation and improved financial performance.
Created in response to requests from external partners and customers,
TELUS Transformation Office will deploy learning and technology
experts to consult and train businesses in five key areas: leadership
and culture, digital readiness and connected learning, career and
talent services, onboarding and induction, and flexible work styles.
The training is completed through a series of half-day workshops or
more intensive bespoke consulting sessions, customized based on the
client's specific needs. TELUS business clients will be able to add
this unique consulting option to their existing suite of TELUS
services, including telecommunications, collaboration, IT and
"In today's competitive business environment, a strong organizational
culture can be a company's most powerful and sustainable source of
competitive advantage because it drives employee engagement, customer
satisfaction and financial results," said Dan Pontefract, Chief
Envisioner of TELUS Transformation Office. "While there are a number
of organizations that offer organizational consulting, we not only
offer firsthand experience, having successfully progressed through
our own transformation, but we also combine leadership consulting
with technology to drive very compelling businesses results."
Between 2007 and 2014, TELUS increased employee engagement from 53
per cent to 83 per cent - the highest score worldwide for a company
of its size and workforce mix according to global HR organization Aon
Hewitt. Additionally, TELUS is the global leader amongst all telecom
service providers with a total shareholder return of 286 per cent
between early 2000 and March 2014, outpacing the number two incumbent
by 110 percentage points. The company's customers first focus has
resulted in TELUS and Koodo both receiving best-in-class service
ratings from Canadians on a national basis. As reported by Brand
Finance, the TELUS brand is now valued at $4.3 billion and Leger
Marketing has ranked the TELUS brand #1 in Canada for the combination
of awareness and likeability.
After several business clients approached TELUS to learn more about
its transformation, the Transformation Office ran three pilot
programs with Loblaw Companies Limited, The Liquor Control Board of
Ontario (LCBO) and Cameco before officially launching.
"TELUS Transformation Office brought a wealth of expertise on all
aspects of organizational transformation to support employee
engagement and empowerment," said Jenny O'Donnell, Director,
Corporate Learning & Development at LCBO. "Not only is the team
extremely open in sharing the TELUS journey, they took the time to
deeply understand our organization and developed a plan that plays to
the strengths of our unique culture."
Below are details about the five areas of TELUS Transformation
-- Leadership and culture - a clear and effective framework to promote the
right leadership behaviours at all levels within the organization.
-- Digital readiness and connected learning - a digital strategy that
blends collaborative technology and innovative learning programs to
support diverse learning styles and employee demographics.
-- Career and talent services - an easy-to-understand framework that that
helps employees excel in their current role while developing the
knowledge and skills to support their career growth.
-- Onboarding and induction - comprehensive, technology-enhanced
orientation programs that engage and inspire employees from day one.
-- Flexible work styles - a complete change-management program to help
companies make the shift to a work environment where employees are
empowered to work where, when and how they are most effective.
For more information on TTO, please visit
TELUS (TSX: T)(NYSE: TU) is Canada's fastest-growing national
telecommunications company, with $11.4 billion of annual revenue and
13.3 million customer connections, including 7.8 million wireless
subscribers, 3.3 million wireline network access lines, 1.4 million
Internet subscribers and 815,000 TELUS TV customers. Led since 2000
by President and CEO, Darren Entwistle, TELUS provides a wide range
of communications products and services, including wireless, data,
Internet protocol (IP), voice, television, entertainment and video.
In support of our philosophy to give where we live, TELUS, our team
members and retirees have contributed more than $350 million to
charitable and not-for-profit organizations and volunteered 5.4
million hours of service to local communities since 2000. TELUS was
honoured to be named the most outstanding philanthropic corporation
globally for 2010 by the Association of Fundraising Professionals,
becoming the first Canadian company to receive this prestigious
For more information about TELUS, please visit telus.com.
TELUS Media Relations
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