New Head of Travel Products Appointed at Collinson Group
LONDON, April 9, 2014
LONDON, April 9, 2014 /PRNewswire/ --
The Collinson Group today announces the appointment of Peter Gerstle as Head
of Travel Products for the company. Peter's appointment is part of the group's
strategy of continued investment in its travel offerings to enhance benefits
and services for the frequent traveller. Peter will oversee the strategy and
management of the Collinson Group suite of travel products and support future
innovation of its travel inventory.
(Photo: http://photos.prnewswire.com/prnh/20140409/680016 )
Peter has over 20 years' experience in the travel sector with specialist
skills in product and business strategy, commercial management and digital
communications. Previously, Peter led easyJet's Innovation and Product
Development, where he was responsible for products contributing in excess of
£500m in revenue, including pioneering the Speedy Boarding Service. He also
introduced easyJetPlus! - easyJet's frequent traveller paid-for membership
programme with additional benefits. Prior roles include those of Marketing
Director at Pegasus Solutions as well as Global Internet Business Director for
Peter will focus on end-to-end journey management combining a broad range of
existing planning, and assistance services and traveller benefits - to create
the ultimate premium travel experience. This will feature initiatives such as
dynamic travel redemption; airport VIP services (incorporating accompanied
fast-track) and a unique assistance service for travellers experiencing
delays, to be launched later this year.
Christopher Evans - Director, Collinson Group, commented: "Peter ' s strong
track record made him the ideal individual to lead the coordination and
development of the wide portfolio of travel propositions we have across the
group, to enhance the experiences of our customers and those of our clients.
Travel will always remain central to the Collinson Group as it is the key area
in which to attract and reward affluent customers. Peter's appointment and our
continued investment in this area will help ensure we remain at the forefront
of supporting and rewarding the traveller throughout the journey."
Peter Gerstle commented: "I look forward to building on my existing expertise
of the travel and business market to ensure that the Collinson Group's product
development strategy and service offering continues to add value to our
customer propositions and enhances the end traveller's experiences in terms of
benefits and superior support services."
Peter will be presenting at the forthcoming 8 ^th Ancillary Merchandising
Conference on April 9-10 ^th in Barcelona. Peter will be talking about
'customer franchise' and how the concept manifests in a customer engagement
strategy that delivers commercial return.
About the Collinson Group
Collinson Group ( http://www.collinsongroup.com ) is a global leader in
shaping and influencing customer behaviour to drive revenue and value for
clients.The group offers a unique blend of industry and sector specialists
who together provide market-leading experience in delivering products and
services across four core capabilities: Loyalty, Lifestyle Benefits, Insurance
The group provides unrivalled insight and expertise around affluent consumers
and frequent travellers, creating and delivering products and services that
increase engagement, loyalty and value for customers.
We have 25 years' experience, with 28 global locations, servicing over 800
clients in 170 countries, employing 1,500 staff, and managing over 20 million
end customers. Our clients are market leaders from across the globe including:
MasterCard, VISA, Diners, Cathay Pacific, British Airways, Air France, KLM and
InterContinental Hotels Group. We have been bringing innovation to the market
since inception - launching the first independent global VIP lounge access
programme, Priority Pass, being the first to sell direct travel insurance in
the UK through Columbus Direct and we created the first loyalty agency of its
kind in the travel sector with ICLP. Today we still invest heavily in
innovation to ensure that we continue to deliver superior customer
Our specialist loyalty services leverage unique intelligence and global best
practice with market-leading technology and platforms. Driven by data, insight
and customer understanding, we create brand advocacy and know how to foster
meaningful brand relationships.
With expertise in both establishingand managing partner networks and
optimising customer engagementwe drive measurable, commercial value through
loyalty and incremental revenue programmes.
As the world-leading provider of lifestyle membership programmes and travel
enhancement products, Collinson Group offers flexible products and services on
a global scale, providing brand differentiation and exclusive value. The
leading independent airport lounge access membership programme, Priority Pass
is used by the world's largest financial services companies and other
organisations to add value to their products by delivering premium travel
Collinson Group brings flexibility and creative thinking to insurance through
risk managed underwriting services, brokerage and a suite of
direct-to-consumer retail products. Its world-class non-core personal lines
insurance can increase retail sale revenues, build product portfolios and help
clients explore new markets.
Collinson Group provides a global assistance service, specialising in
lifestyle and emergency assistance, claims handling and travel management,
leveraging an international support network and delivering advancements in
Contact: Contact: Louise Naqvi, PR Manager, The Collinson Group, e:
email@example.com, t: +44-(0)20-3725-0175
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