Local Corporation Launches Mobile Display Ad Network

  Local Corporation Launches Mobile Display Ad Network

            Targets Market Expected to Reach $16.3 Billion by 2016

Business Wire

IRVINE, Calif. -- April 9, 2014

Local Corporation (NASDAQ:LOCM), a leading local advertising and technology
company, today announced the launch of its new mobile display ad network for
advertisers and publishers.

The company’s new mobile display network provides advertisers with additional
reach and exposure for their brands through the distribution of relevant
display ads across Local’s extended network of mobile-enabled sites and apps.

“The launch of our mobile display ad network is a natural progression as we
focus on becoming a mobile-first company,” said Michael Sawtell, president and
COO, Local Corporation. “It also demonstrates one more way we are connecting
advertisers with the increasing number of mobile-enabled consumers.

“According to eMarketer, US mobile display ad spending is expected to grow
from $8.1 billion this year to $16.3 billion in 2016,” added Sawtell. “We are
excited to utilize recent investments in our technology platform to further
advance our mobile footprint in this growing market. We delivered impressive
year-over-year network growth of over 140 percent in 2013, and the release of
new mobile products for our advertising partners will continue to provide
additional revenue opportunities for the company.”

The mobile display network distributes targeted mobile display ads from top
advertisers to consumers through leading mobile-optimized sites and apps,
including the mobile-enabled version of Local Corp.’s flagship Local.com site.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading local advertising and technology
company that connects businesses with millions of online and mobile consumers
using a variety of innovative digital advertising products. The company’s
patented Krillion® local shopping platform aggregates, normalizes and
distributes dynamic, national and regional retail shopping content, from
approximately 120,000 store locations, representing nearly 3 million localized
products. For more information, visit: http://www.localcorporation.com or
http://www.krillion.com. To download the company’s iOS® 7-compatible Havvit™
shopping app, go to: iTunes® (http://bit.ly/1d8Y111).

Forward Looking Statements

This press release contains certain forward-looking statements that are based
upon current expectations and involve certain risks and uncertainties within
the meaning of the U.S. Private Securities Litigation Reform Act of 1995.
Words or expressions such as "anticipate," "plan," "will," "intend," "believe"
or "expect" or variations of such words and similar expressions are intended
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Contact:

Investor Relations Contact:
LHA
Kirsten Chapman, 415-433-3777
local@lhai.com
or
Media Relations Contact:
Local Corporation
Cameron Triebwasser, 949-789-5223
ctriebwasser@local.com
 
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