Reduce Cost and Weight of Cabling in Automotive Infotainment Applications with Serializer/Deserializer (SerDes) Chipsets

Reduce Cost and Weight of Cabling in Automotive Infotainment Applications with
                  Serializer/Deserializer (SerDes) Chipsets

Maxim Integrated's automotive SerDes chipsets enable both shielded twisted
pair (STP) and coax cabling, maximizing design flexibility.

PR Newswire

SAN JOSE, Calif., April 9, 2014

SAN JOSE, Calif., April 9, 2014 /PRNewswire/ --Engineers can now design
high-resolution automotive infotainment applications with either traditional
STP or lighter, less expensive coax cables using a new family of Gigabit
Multimedia Serial Link (GMSL) SerDes chipsets from Maxim Integrated Products,
Inc. (NASDAQ: MXIM).

Logo for Maxim Integrated Products Inc.

Current vehicle designs use STP cables to drive data to automotive
infotainment displays. However, OEMs are beginning to turn to coax cabling
instead, as it lowers cable cost and weight by up to 50%. With Maxim's SerDes
chipsets, OEMs can continue using STP cables in their designs, and seamlessly
transition to coax cabling in future models using the same chipset. The
chipsets drive 15 meters of coax or STP cabling, providing the margin required
for robust and versatile designs. The spread-spectrum capability built into
each serializer and deserializer improves EMI performance in the link, without
the need for an external spread-spectrum clock. Each serializer can operate
with any deserializer in the family, allowing the use of different interfaces
at each end of the link. In addition to driving high-resolution central and
rear-seat displays, these chipsets can also be used in megapixel camera
systems.

Key Advantages

  oReduced cable cost and weight: each SerDes chipset allows the use of coax
    cables, which reduce cable cost and weight each by up to 50%.
  oHigh-resolution displays: drive  1920x720 pixel displays with 24-bit
    color, enhancing visuals in both safety and entertainment applications.
  oLonger cable lengths: the robust chipsets drive 15 meters of cable, up to
    50% longer than competitive solutions.
  oMinimized EMI: the serializer has spread-spectrum capability, reducing EMI
    without additional components.

Commentary

  o"Maxim has thought through the system-level concerns of automotive OEMs,"
    said Balagopal Mayampurath, Automotive Business Director at Maxim
    Integrated. "This product family gives automotive manufacturers tremendous
    flexibility in their designs."
  o"Consumers are increasingly considering connectivity and infotainment
    capability in their automobile buying decisions," said Nina Turner,
    Research Manager at IDC. "Automotive manufacturers will need to
    cost-effectively deliver high-resolution video to infotainment displays."

Availability and Pricing

  oEach device operates over the -40-degree C to +105-degree C automotive
    temperature range.
  oPricing and evaluation (EV) kits are available to qualified customers on
    request.
  oAs with the previous generation of GMSL SerDes, HDCP compatible versions
    are available. 
  oFor more details, visit our SerDes chipset information page.

A hi-res image of the end application of the SerDes chipsets is also
available.

About Maxim Integrated

At Maxim Integrated, our designs make the world more integrated. And with
analog integration, the possibilities are endless. In Fiscal 2013, we reported
revenues of $2.4 billion.

Follow Maxim Integrated on Twitter and Facebook.

Contact: Timery Crawford
(408) 601-5435
Timery.Crawford@maximintegrated.com

Logo - http://photos.prnewswire.com/prnh/20120912/SF71654LOGO

SOURCE Maxim Integrated Products, Inc.

Website: http://www.maxim-ic.com
 
Press spacebar to pause and continue. Press esc to stop.