Alps Electric Bolsters Infotainment Systems with aptX® Integration

  Alps Electric Bolsters Infotainment Systems with aptX® Integration

 aptX® Automotive Ecosystem Continues to Grow Rapidly as Consumer Demand for
              High-Fidelity Wireless Audio in the Car Increases

Business Wire

SAN JOSE, Calif. & CAMBRIDGE, United Kingdom -- April 9, 2014

CSR plc (LSE: CSR; NASDAQ: CSRE) today announced that Alps Electric Co., Ltd.
will be integrating CSR’s aptX® codec in its automotive connectivity modules.
The collaboration will enable Alps’ OEM customers to offer CD-like audio
quality for Bluetooth® Stereo streaming in automobiles, whether consumers are
streaming audio to the head unit, or to rear-seat entertainment applications
for watching movies or gaming. Alps is yet another automotive electronics
manufacturer to select aptX in recent weeks, demonstrating the increasing
demand for high-fidelity wireless audio in cars.

“We are seeing a significant shift in consumer audio habits as CD install
rates decline and Bluetooth replaces it as one of the primary transports for
stereo audio in today’s in-vehicle systems,” says Hideo Izumi, Senior Manager,
Engineering Department at Alps. “Unlike other wireless delivery methods aptX
offers high-fidelity audio over a Bluetooth connection, achieving the quality
that consumers desire. And because the technology is integrated into hundreds
of millions of smartphones on the market today, consumers won’t experience any
compatibility issues.”

In order to fit within the Bluetooth ‘pipe’ and transmit wirelessly, audio
needs to use a bit rate reduction technique. CSR’s aptX audio technology uses
a non-destructive solution to ensure the audio is transmitted over Bluetooth’s
available bandwidth. It replicates the entire frequency of the audio,
maintaining CD-like audio over the Bluetooth connection and ensuring that
users can hear everything as the artist originally intended. By eliminating
lip and action-synchronization issues, and offering lower latency than other
streaming methods, at 40ms as opposed to ~150ms for A2DP streaming, it also
enhances rear-seat entertainment applications, such as watching movies and

“We are delighted to announce aptX in Alps connectivity modules,” says Anthony
Murray, Senior Vice President, Business Group at CSR. “Alps is a long-time
partner of CSR’s and a recognized leader in delivering cutting edge
connectivity features to the automotive market. CSR and Alps share the vision
that aptX will significantly improve the performance of Bluetooth music
streaming in the vehicle not only for the head unit but also for the rear seat
entertainment system. CSR’s aptX not only addresses quality issues but because
it’s also compatible with the majority of smartphones on the market, including
flagship devices like the Samsung Galaxy S4, Blackberry Z10 and HTC One, it
ensures automotive manufacturers can future-proof their solutions. The
automotive community is now clearly seeing this as an attractive proposition
and “driving” aptX into next generation in-vehicle systems.”

CSR is offering aptX support in all of its latest automotive grade
connectivity devices including the CSR8350™ and CSRC9300™ to support the
growth of the aptX ecosystem within the vehicle. The AEC-Q100 qualified
BlueCore5™ Multimedia chip can also support aptX streaming today.

aptX enjoys widespread adoption in the consumer electronics industry and has
become the standard mechanism for high fidelity Bluetooth streaming. Visit for a list of the latest aptX enabled smartphones, tablets,
headsets, speakers and other devices from leading audio brands.

About CSR

CSR is a global provider of innovative silicon and software solutions for the
location-aware, media-rich, cloud-connected world. Our platforms are optimised
for the automotive navigation and infotainment, document imaging, connected
home infotainment and wireless audio markets. We provide solutions to complex
problems in the audio-visual, connectivity and location technology domains
across a broad range of markets, with a technology portfolio that includes
GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX® and CVC™ audio codecs,
JPEG, MPEG, H.264 imaging, PDL printing, microcontrollers, DSPs and broadband
receivers. CSR's technology solutions and market platforms enable its
customers to deliver a superior user experience and are adopted by leaders in
the auto, computer, home and mobile markets. More information can be found at Keep up to date with CSR on our technical blog or CSR people
blog, YouTube, Facebook or follow us on Twitter at

About ALPS Electric Co., Ltd.

Since its founding, Alps Electric has supplied around 40,000 types of
electronic component to over 2,000 manufacturers of home appliances, mobile
devices, automobiles and industrial equipment, allowing us to identify market
and technological trends. We deliver optimal product by responding quickly and
appropriately to customer and market requirements. A current focus as we look
to support the creation of a low-carbon, digital society is the development of
power-efficient green device.


This press release contains certain statements (including statements
concerning plans and objectives of management for future operations or
performance, or assumptions related thereto) that are not historical facts and
constitute ‘forward looking statements’ within the meaning of the United
States Private Securities Litigation Reform Act of 1995 in relation to CSR’s
aptX® codec technology and Bluetooth® Smart platforms, and their performance
characteristics in automotive and consumer electronics products, and other
future events and their potential effects on CSR. These forward-looking
statements can be identified by words such as ‘will,’ ‘can deliver,’ ‘offers',
'allows', 'to enhance,’ ‘enables,’ 'designed to' and other similar expressions
regarding the performance characteristics of CSR’s aptX® codec technology and
Bluetooth® Smart platforms, and their performance characteristics in
automotive and consumer electronics products, and their potential effects on
CSR. Any future release of CSR’s aptX® codec technology and Bluetooth® Smart
platforms or automotive or consumer electronics products containing such
technology, related products or modifications to such products’ capability,
functionality or features are subject to ongoing evaluation by CSR and its
customers, and may or may not be implemented and should not be considered firm
commitments by CSR or its customers and should not be relied upon in making
purchasing decisions. Such forward-looking statements represent the current
expectations and beliefs of management of CSR, and are based upon numerous
assumptions regarding CSR’s business strategies and the environment in which
CSR will operate and therefore involve a number of known and unknown risks,
contingencies, uncertainties and other factors, many of which are beyond the
control of CSR, including, but not limited to, those detailed from time to
time in CSR’s periodic reports (whether under the caption Risk Factors or
Forward Looking Statements or elsewhere), which are available at the SEC’s web
site Each forward looking statement speaks only as of the
date hereof. CSR does not undertake to release publicly any updates or
revisions to any forward looking statements contained herein, otherwise than
required by law.

Bluetooth® and the Bluetooth logos are trademarks owned by Bluetooth SIG, Inc.
and licensed to CSR.

Wi-Fi®, Wi-Fi Alliance®, WMM®, Wi-Fi Protected Access®, WPA®, WPA2®, Wi-Fi
Protected Setup™ and Wi-Fi Multimedia™ are trademarks of the Wi-Fi Alliance.

Other products, services and names used in this document may have been
trademarked by their respective owners.


March Communications
Nate Hubbell, +1-617-960-9875
Rocket Communications
Russell Lindsey, +44(0)845 370 7024
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