eLong and Tongcheng Enter into Strategic Cooperation Agreement

        eLong and Tongcheng Enter into Strategic Cooperation Agreement

PR Newswire

BEIJING, April 9, 2014

BEIJING, April 9, 2014 /PRNewswire/ --eLong, Inc. (Nasdaq: LONG), a leading
mobile and online travel service provider in China, today announced that eLong
and Tongcheng Network Technology Share Co., Ltd. ("Tongcheng") have entered
into a Strategic Cooperation Agreement. Tongcheng (www.LY.com) is a leading
PRC online travel agency focused on leisure travel and based in Suzhou, China.

ELONGLOGO

Under the agreement, eLong will become the exclusive provider of agency hotel
and group-buy hotel inventory for Tongcheng in mainland China, and Tongcheng
will become the exclusive provider of scenic attraction ticket inventory for
eLong.

"We are delighted to reach agreement to provide eLong's outstanding PRC hotel
inventory to Tongcheng, and to expand our own product offerings by providing
scenic attraction tickets.We believe this is a win-win for travelers, for
eLong and for Tongcheng," said Guangfu Cui, Chief Executive Officer of eLong.

"With this agreement we will provide an expanded selection of hotel offerings
for our customers, and will focus our resources to build on our leading
position in the scenic attraction ticket and leisure travel markets in China,"
said Wu Zhixiang, Chief Executive Officer of Tongcheng.

About eLong

eLong, Inc. (Nasdaq: LONG - News) is a leader in mobile and online hotel
reservations in China offering consumers a leading hotel network of domestic
and international properties worldwide. eLong uses innovative technology to
enable travelers to make informed hotel and air ticket booking decisions
through its convenient mobile applications, websites, and easy-to-use tools
such as destination guides, photos, virtual tours, maps, and user reviews.
eLong's largest shareholders are Expedia, Inc. (Nasdaq: EXPE) and Tencent
Holdings Ltd. (HKSE: 0700). eLong operates websites including www.elong.com
and www.elong.net.

About Tongcheng

Tongcheng Network Technology Co., Ltd. ("Tongcheng") is one of China's leading
online leisure travel service providers. Established in 2004 and based in
Suzhou, China, Tongcheng (www.LY.com) provides travel services including
tickets for scenic attractions, hotel booking, domestic, and international air
tickets and cruises.

Logo - http://photos.prnewswire.com/prnh/20041118/ELONGLOGO

SOURCE eLong, Inc.

Website: http://www.eLong.com
Website: http://finance.yahoo.com/q?s=Long
Website: http://www.LY.com
Contact: eLong, Inc., +86-10-6436-7570, ir@corp.elong.com; or Tongcheng
Network Technology Share Co., Ltd., +86-512-8099-3398, bm@LY.com
 
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