eLong and Tongcheng Enter into Strategic Cooperation Agreement

        eLong and Tongcheng Enter into Strategic Cooperation Agreement  PR Newswire  BEIJING, April 9, 2014  BEIJING, April 9, 2014 /PRNewswire/ --eLong, Inc. (Nasdaq: LONG), a leading mobile and online travel service provider in China, today announced that eLong and Tongcheng Network Technology Share Co., Ltd. ("Tongcheng") have entered into a Strategic Cooperation Agreement. Tongcheng (www.LY.com) is a leading PRC online travel agency focused on leisure travel and based in Suzhou, China.  ELONGLOGO  Under the agreement, eLong will become the exclusive provider of agency hotel and group-buy hotel inventory for Tongcheng in mainland China, and Tongcheng will become the exclusive provider of scenic attraction ticket inventory for eLong.  "We are delighted to reach agreement to provide eLong's outstanding PRC hotel inventory to Tongcheng, and to expand our own product offerings by providing scenic attraction tickets.We believe this is a win-win for travelers, for eLong and for Tongcheng," said Guangfu Cui, Chief Executive Officer of eLong.  "With this agreement we will provide an expanded selection of hotel offerings for our customers, and will focus our resources to build on our leading position in the scenic attraction ticket and leisure travel markets in China," said Wu Zhixiang, Chief Executive Officer of Tongcheng.  About eLong  eLong, Inc. (Nasdaq: LONG - News) is a leader in mobile and online hotel reservations in China offering consumers a leading hotel network of domestic and international properties worldwide. eLong uses innovative technology to enable travelers to make informed hotel and air ticket booking decisions through its convenient mobile applications, websites, and easy-to-use tools such as destination guides, photos, virtual tours, maps, and user reviews. eLong's largest shareholders are Expedia, Inc. (Nasdaq: EXPE) and Tencent Holdings Ltd. (HKSE: 0700). eLong operates websites including www.elong.com and www.elong.net.  About Tongcheng  Tongcheng Network Technology Co., Ltd. ("Tongcheng") is one of China's leading online leisure travel service providers. Established in 2004 and based in Suzhou, China, Tongcheng (www.LY.com) provides travel services including tickets for scenic attractions, hotel booking, domestic, and international air tickets and cruises.  Logo - http://photos.prnewswire.com/prnh/20041118/ELONGLOGO  SOURCE eLong, Inc.  Website: http://www.eLong.com Website: http://finance.yahoo.com/q?s=Long Website: http://www.LY.com Contact: eLong, Inc., +86-10-6436-7570, ir@corp.elong.com; or Tongcheng Network Technology Share Co., Ltd., +86-512-8099-3398, bm@LY.com  
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