RadioShack Opens Concept Stores in China, Malaysia
New Store Format Showcases Top Tech and Lifestyle Brands, Offers Interactive
FORT WORTH, Texas, April 8, 2014
FORT WORTH, Texas, April 8, 2014 /PRNewswire/ -- RadioShack opened two new
concept stores in China and Malaysia over the past two weeks, marking the
brand's most recent moves throughout Asia and Southeast Asia.
Working with joint venture partner FIH (First Honest Enterprises Limited),
RadioShack introduced its first concept store in China on March 21 with a
grand opening ceremony at Huacao Town, Shanghai. RadioShack and franchise
partner Berjaya Retail Berhad also relaunched a completely renovated existing
store at Mid Valley Megamall in Kuala Lumpur, Malaysia on March 26. The
concept stores reflect RadioShack's new interactive shopping experience.
RadioShack plans to open at least 15 future locations over the next year in
key markets throughout Asia. RadioShack has an existing long-term master
franchise agreement with Berjaya RadioShack Sdn Bhd., a subsidiary of
Malaysian retailing conglomerate Berjaya Retail Berhad, which calls for
Berjaya to expand the electronics chain across 10 countries in Southeast Asia
over the next 10 years.
"International expansion remains a growth opportunity for RadioShack, and we
are excited to continue to introduce our reinvigorated, interactive store
experience to consumers in Malaysia and China," said Joe Magnacca, chief
executive officer of RadioShack. "Our expansion will take us into both
emerging and established tech markets abroad, and we believe this new store
environment, combined with our knowledgeable, collaborative store associates,
will allow RadioShack to become a destination for the expanding technology
needs in these international markets."
These two new stores represent the second and third international concept
stores for the brand, following the November 2013 debut of its international
concept store in Bangsar, Kuala Lumpur. In the time since RadioShack
introduced its first concept store in New York City in June 2013, the brand
has opened 30 successful concept stores in the U.S.
"We are pleased to have such valued partners, like Berjaya and Cybermart, to
help propel our international expansion plans forward, and I was honored to
attend the opening to see firsthand how our concept stores are received by
customers in these new locations," said Marty Amschler, senior vice president
for franchise at RadioShack. "I am energized by the fanfare around each
opening in the region, including the flash mob dance routine before the
opening of the Malaysia store. It shows our partners' strong commitment to the
brand and the strength of our brand overseas."
Concept Store Format Brings New Look, New Shopping Experience
RadioShack's high-touch concept store design features a comfortable, open
format, showcasing the company's sophisticated new look, and incorporates
interactive areas designed to help shoppers discover and try new technology.
All concept stores in the company's portfolio worldwide feature an upgraded
shopping experience, with slight variations in each to localize the design or
product and service offerings. Features at the new concept stores in Huacao
Town and Kuala Lumpur include elements such as:
oInteractive displays that enable shoppers to find and compare products,
including demo stations where they can explore products among leading
brands before buying;
oA speaker wall where customers can browse and compare different speakers
by listening to music installed on in-store tablets;
oMatching the product mix to customers' lifestyles, which means shoppers
will find health and domestic products, as well as connected home
solutions, on shelves to ensure the neighborhood RadioShack store can best
accommodate modern household needs
oHelpful, informative RadioShack staff who can answer shoppers' questions
about hundreds of products and services, and direct customers to the items
that meet their specific technology needs.
For more information about global franchising opportunities with RadioShack,
go to www.franchiseradioshack.com for contact details and more information.
About RadioShack Corporation
RadioShack (NYSE: RSH) is a leading national retailer of innovative mobile
technology products and services, as well as products related to personal and
home technology and power supply needs.RadioShack^® offers consumers a
targeted assortment of wireless phones and other electronic products and
services from leading national brands, exclusive private brands and major
wireless carriers, all within a comfortable and convenient shopping
environment.RadioShack employs approximately 30,000 knowledgeable and helpful
sales experts globally.RadioShack's retail network includes approximately
4,300 company-operated stores in the United States, over 270 company-operated
stores in Mexico, and approximately 1,000 dealer and other outlets
worldwide.For more information on RadioShack Corporation, please visit
www.radioshackcorporation.com; to purchase items online, please
visitwww.radioshack.com. RadioShack^® is a registered trademark licensed by
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