Amazon Surpasses Hulu and Apple in Streaming Video Usage

  Amazon Surpasses Hulu and Apple in Streaming Video Usage

 The number of video streams on Prime Instant Video nearly tripled year over

Business Wire

SEATTLE -- April 8, 2014

(NASDAQ: AMZN)—Amazon Instant Video today announced that video streams on
Prime Instant Video nearly tripled year over year. According to a report from
Qwilt, which tracks growth in online video usage, Amazon has now passed both
Apple and Hulu in streaming video usage.

“We’ve invested hundreds of millions of dollars in great TV shows and movies
for Prime members and it’s working,” said Bill Carr, VP of Digital Video and
Music for Amazon. “As part of their membership, Amazon Prime members can watch
their favorite movies and television shows on an unlimited basis, and as we
add original content like Alpha House, Bosch, The After, Mozart in the Jungle
and Transparent, we have no doubt that customers will be even more delighted
with the selection available. And now, with Fire TV, customers have the
easiest way to access this content.”

Prime Instant Video offers a long list of exclusive and original content
available only to Prime members for instant streaming at no additional cost to
their Prime membership. The constantly expanding selection of exclusive hit
series includes Downton Abbey, 24, Orphan Black, The Americans, Justified,
Hannibal, Workaholics, Grimm, Under the Dome, Veronica Mars and many others.
Prime Instant Video also offers an exclusive collection of kids’ shows from
Nick Jr. that customers won’t find on any other online-only subscription
service, including favorites like SpongeBob SquarePants and Dora the Explorer.
Amazon’s first original series, Alpha House and Betas, can be found
exclusively on Prime Instant Video as well, and are among the most popular
shows streamed by Prime members. The company announced last week that it will
produce four new primetime series, Bosch, The After, Transparent and Mozart in
the Jungle, along with two new children’s series, Gortimer Gibbon’s Life of
Normal Street and Wishenpoof!, which will be available on Prime Instant Video
later this year and next.

In addition to unlimited streaming of tens of thousands of Prime Instant Video
titles as part of their Prime membership, Amazon customers can also choose
from more than 200,000 titles to purchase or rent from Amazon Instant Video,
including movies like American Hustle, 12 Years a Slave, Gravity, Dallas
Buyers Club, The Hunger Games: Catching Fire and Frozen;  and day-after
broadcast TV shows like The Walking Dead, Scandal, Pretty Little Liars and The
Blacklist. Customers can enjoy both Amazon Instant Video and Prime Instant
Video content on Fire TV, as well as hundreds of other compatible devices,
including Kindle Fire tablets, iPad, PlayStation, Xbox, Wii, Wii U, Roku, TVs,
set-top boxes, and Blu-ray players. For viewing offline, customers can
download movies and TV shows from Amazon Instant Video, and Prime members can
download tens of thousands of Prime Instant Videos to their Kindle Fire HD or
Kindle Fire HDX. Prime Instant Video is the only U.S. online subscription
streaming service that enables offline viewing.

Just last week, Amazon introduced Fire TV, a tiny box that plugs into your
HDTV for easy and instant access toNetflix, Prime Instant Video, Hulu Plus,
WatchESPN,SHOWTIME, low-cost video rentals, and much more. Fire TV also
brings photos, music, and games to the living room. Meet Amazon Fire TV

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s Biggest
Selection., Inc. seeks to be Earth’s most customer-centric company,
where customers can find and discover anything they might want to buy online,
and endeavors to offer its customers the lowest possible prices.
and other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Amazon Fire TV is a tiny box that plugs into your HDTV for easy and
instant access to Netflix, Prime Instant Video, Hulu Plus, WatchESPN,
SHOWTIME, low-cost video rentals, and much more. Kindle Paperwhite is the
world’s best-selling and most advanced e-reader. It features new display
technology with higher contrast, the next generation built-in light, a faster
processor, the latest touch technology, and exclusive new features designed
from the ground up for readers. Kindle, the lightest and smallest Kindle,
features improved fonts and faster page turns. The new Kindle Fire HDX
features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz
processor, 2x more memory, and 11 hours of battery life, as well as exclusive
new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime
Instant Video downloads, and the revolutionary new Mayday button. The all-new
Kindle Fire HD includes an HD display, high-performance processor and dual
speakers at a breakthrough price.

Amazon and its affiliates operate websites, including,,,,,,,,,,,, and As used herein,
“,” “we,” “our” and similar terms include, Inc., and its
subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment and data center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect's financial results is included in's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:, Inc.
Media Hotline, 206-266-7180
Press spacebar to pause and continue. Press esc to stop.