ING DIRECT Changes Its Name to Tangerine

 Bold new name reflects the Bank's unique identity  TORONTO, April 8, 2014 /CNW/ - ING DIRECT has changed its name to Tangerine.  The name change is the result of ING DIRECT's sale by ING Groep to Scotiabank  in 2012. Tangerine will continue to operate as a wholly-owned subsidiary of  Scotiabank.  "Today marks an exciting chapter in our journey to simplify everyday banking  for Canadians," said Peter Aceto, president and CEO of Tangerine. "Our  approach to delivering banking has always been progressive and our bold new  name, Tangerine, is reflective of our commitment to empower, inspire and  motivate people and their money. Although our name has changed, our clients  can rest assured the values that they have come to know and love us for won't  change. We will continue to make banking simple, offer great interest rates,  fair fees and award-winning customer service."  With the transition to Tangerine, clients can expect their everyday banking to  become even easier.            --  Tangerine is the first Canadian bank to launch a fully             responsive website,   , which will             provide one consistent website experience regardless of the             device used to access the site. This is an example of how             Tangerine continues to innovate and simplify banking for its             clients.         --  In June, clients will be able to make free withdrawals and             deposits at Scotiabank ABMs, allowing them to access their             Tangerine accounts at nearly 4,000 ABMs across Canada. Fee-free             withdrawals will also be available via ABMs located at Shell,             7-Eleven, Cineplex Theatres and Couche-Tard convenience stores.             Visit                for details.             There will be no changes to client numbers, account numbers,             PINS or passwords.         --  Clients will be able to make fee-free withdrawals from nearly             50,000 cash machines in over 40 countries worldwide via the             Global ATM Alliance.*  "Tangerine has a very distinct and innovative business model that has been  contributing steadily to the evolution of Canada's banking industry for almost  two decades," said Anatol von Hahn, Group Head of Canadian Banking at  Scotiabank. "We are committed to preserving everything that Canadians have  come to love about the brand over the past 17 years, and look forward to  supporting Tangerine as it grows."  More than 10,000 Canadians including clients, employees and the public had  their say in the Bank's new name as part of a year long process that focused  on the need to stay true to the brand's unique and innovative approach to  banking.  The colour orange which is closely associated with the brand continues to  dominate the new visual identity. The tagline remains "Forward Banking", which  emphasizes that Tangerine offers a bright way forward for Canadians and their  money.  To celebrate the launch of Tangerine, the Bank is offering a promotional  interest rate of 2.5%**on net new deposits into a Tangerine Savings Account  between April 8, 2014 and June 30, 2014. Clients are also able to earn up to  $150 in cash bonuses: $50 for opening their first savings account, $50 for  opening their first chequing account and $50 for switching their payroll for  the first time into the Tangerine Chequing Account by July 31, 2014. For more  details visit  To watch a behind-the-scenes video of 'The Story of Tangerine' and to receive  important banking updates, visit  *Free Access does not apply to Scotiabank ABMs in Colombia and Panama.  ** Some conditions apply.  Annualized interest rate. Calculated daily, paid  monthly. Subject to change at any time."  About Tangerine  Tangerine is a direct bank that delivers simplified everyday banking to  Canadians. With more than 1.9 million clients and close to $38 billion in  total assets, we are Canada's leading direct bank. Tangerine offers flexible  and accessible banking, innovative products and services, fair fees, and  award-winning client service. From chequing and savings accounts, GICs, RSPs,  TFSAs, mortgages and mutual funds, Tangerine has the everyday banking products  Canadians need. With over 1,000 employees in Canada, our presence extends  beyond our web site and mobile app to our 24/7 contact centres and Café  locations. Tangerine was launched as ING DIRECT Canada in 1997. In 2012 it was  acquired by Scotiabank, and operates as a wholly-owned subsidiary. For more  information, visit  Follow us on Twitter @TangerineBank.    SOURCE  Tangerine  Lisa Naccarato Tangerine 416-885-0348  Gordon Smith Scotiabank 416-933-3056  Daina Astwood-George APEX Public Relations 416-934-2104  Video with caption: "Video: Peter Aceto, President & CEO of Tangerine shares  his excitement about the launch of Tangerine and how the Bank will continue to  push the boundaries of financial services through simplifying, innovating and  challenging the status quo. ". Video available at:  Video with caption: "Video: Welcome to Tangerine. Ever since we first opened  for business in 1997, we've had a relentless drive to create the most  exceptional banking experience our Clients. We're proud to be known as the  bank that helps Canadians save their money, and as a leader in simple and  innovative everyday banking. It's who we are, and who we'll always be.". Video  available at:  Image with caption: "Tangerine is a direct bank that delivers simplified  everyday banking to Canadians. Tangerine was launched as ING DIRECT Canada in  1997. In 2012 it was acquired by Scotiabank, and operates as a wholly-owned  subsidiary. For more information, visit (CNW Group/Tangerine)".  Image available at:  To view this news release in HTML formatting, please use the following URL:  CO: CNW Enriched News Releases ST: Ontario NI: FIN