ING DIRECT Changes Its Name to Tangerine

Bold new name reflects the Bank's unique identity 
TORONTO, April 8, 2014 /CNW/ - ING DIRECT has changed its name to Tangerine. 
The name change is the result of ING DIRECT's sale by ING Groep to Scotiabank 
in 2012. Tangerine will continue to operate as a wholly-owned subsidiary of 
"Today marks an exciting chapter in our journey to simplify everyday banking 
for Canadians," said Peter Aceto, president and CEO of Tangerine. "Our 
approach to delivering banking has always been progressive and our bold new 
name, Tangerine, is reflective of our commitment to empower, inspire and 
motivate people and their money. Although our name has changed, our clients 
can rest assured the values that they have come to know and love us for won't 
change. We will continue to make banking simple, offer great interest rates, 
fair fees and award-winning customer service." 
With the transition to Tangerine, clients can expect their everyday banking to 
become even easier. 

        --  Tangerine is the first Canadian bank to launch a fully
            responsive website,
  , which will
            provide one consistent website experience regardless of the
            device used to access the site. This is an example of how
            Tangerine continues to innovate and simplify banking for its
        --  In June, clients will be able to make free withdrawals and
            deposits at Scotiabank ABMs, allowing them to access their
            Tangerine accounts at nearly 4,000 ABMs across Canada. Fee-free
            withdrawals will also be available via ABMs located at Shell,
            7-Eleven, Cineplex Theatres and Couche-Tard convenience stores.
            for details.
            There will be no changes to client numbers, account numbers,
            PINS or passwords.
        --  Clients will be able to make fee-free withdrawals from nearly
            50,000 cash machines in over 40 countries worldwide via the
            Global ATM Alliance.*

"Tangerine has a very distinct and innovative business model that has been 
contributing steadily to the evolution of Canada's banking industry for almost 
two decades," said Anatol von Hahn, Group Head of Canadian Banking at 
Scotiabank. "We are committed to preserving everything that Canadians have 
come to love about the brand over the past 17 years, and look forward to 
supporting Tangerine as it grows."

More than 10,000 Canadians including clients, employees and the public had 
their say in the Bank's new name as part of a year long process that focused 
on the need to stay true to the brand's unique and innovative approach to 

The colour orange which is closely associated with the brand continues to 
dominate the new visual identity. The tagline remains "Forward Banking", which 
emphasizes that Tangerine offers a bright way forward for Canadians and their 

To celebrate the launch of Tangerine, the Bank is offering a promotional 
interest rate of 2.5%**on net new deposits into a Tangerine Savings Account 
between April 8, 2014 and June 30, 2014. Clients are also able to earn up to 
$150 in cash bonuses: $50 for opening their first savings account, $50 for 
opening their first chequing account and $50 for switching their payroll for 
the first time into the Tangerine Chequing Account by July 31, 2014. For more 
details visit

To watch a behind-the-scenes video of 'The Story of Tangerine' and to receive 
important banking updates, visit

*Free Access does not apply to Scotiabank ABMs in Colombia and Panama.

** Some conditions apply.  Annualized interest rate. Calculated daily, paid 
monthly. Subject to change at any time."

About Tangerine

Tangerine is a direct bank that delivers simplified everyday banking to 
Canadians. With more than 1.9 million clients and close to $38 billion in 
total assets, we are Canada's leading direct bank. Tangerine offers flexible 
and accessible banking, innovative products and services, fair fees, and 
award-winning client service. From chequing and savings accounts, GICs, RSPs, 
TFSAs, mortgages and mutual funds, Tangerine has the everyday banking products 
Canadians need. With over 1,000 employees in Canada, our presence extends 
beyond our web site and mobile app to our 24/7 contact centres and Café 
locations. Tangerine was launched as ING DIRECT Canada in 1997. In 2012 it was 
acquired by Scotiabank, and operates as a wholly-owned subsidiary. For more 
information, visit

Follow us on Twitter @TangerineBank.

SOURCE  Tangerine 
Lisa Naccarato Tangerine 416-885-0348 
Gordon Smith Scotiabank 416-933-3056 
Daina Astwood-George APEX Public Relations 416-934-2104 
Video with caption: "Video: Peter Aceto, President & CEO of Tangerine shares 
his excitement about the launch of Tangerine and how the Bank will continue to 
push the boundaries of financial services through simplifying, innovating and 
challenging the status quo. ". Video available at: 
Video with caption: "Video: Welcome to Tangerine. Ever since we first opened 
for business in 1997, we've had a relentless drive to create the most 
exceptional banking experience our Clients. We're proud to be known as the 
bank that helps Canadians save their money, and as a leader in simple and 
innovative everyday banking. It's who we are, and who we'll always be.". Video 
available at: 
Image with caption: "Tangerine is a direct bank that delivers simplified 
everyday banking to Canadians. Tangerine was launched as ING DIRECT Canada in 
1997. In 2012 it was acquired by Scotiabank, and operates as a wholly-owned 
subsidiary. For more information, visit (CNW Group/Tangerine)". 
Image available at: 
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CO: CNW Enriched News Releases
ST: Ontario
-0- Apr/08/2014 10:00 GMT
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