Bold new name reflects the Bank's unique identity
TORONTO, April 8, 2014 /CNW/ - ING DIRECT has changed its name to Tangerine.
The name change is the result of ING DIRECT's sale by ING Groep to Scotiabank
in 2012. Tangerine will continue to operate as a wholly-owned subsidiary of
"Today marks an exciting chapter in our journey to simplify everyday banking
for Canadians," said Peter Aceto, president and CEO of Tangerine. "Our
approach to delivering banking has always been progressive and our bold new
name, Tangerine, is reflective of our commitment to empower, inspire and
motivate people and their money. Although our name has changed, our clients
can rest assured the values that they have come to know and love us for won't
change. We will continue to make banking simple, offer great interest rates,
fair fees and award-winning customer service."
With the transition to Tangerine, clients can expect their everyday banking to
become even easier.
-- Tangerine is the first Canadian bank to launch a fully
tangerine.ca, which will
provide one consistent website experience regardless of the
device used to access the site. This is an example of how
Tangerine continues to innovate and simplify banking for its
-- In June, clients will be able to make free withdrawals and
deposits at Scotiabank ABMs, allowing them to access their
Tangerine accounts at nearly 4,000 ABMs across Canada. Fee-free
withdrawals will also be available via ABMs located at Shell,
7-Eleven, Cineplex Theatres and Couche-Tard convenience stores.
There will be no changes to client numbers, account numbers,
PINS or passwords.
-- Clients will be able to make fee-free withdrawals from nearly
50,000 cash machines in over 40 countries worldwide via the
Global ATM Alliance.*
"Tangerine has a very distinct and innovative business model that has been
contributing steadily to the evolution of Canada's banking industry for almost
two decades," said Anatol von Hahn, Group Head of Canadian Banking at
Scotiabank. "We are committed to preserving everything that Canadians have
come to love about the brand over the past 17 years, and look forward to
supporting Tangerine as it grows."
More than 10,000 Canadians including clients, employees and the public had
their say in the Bank's new name as part of a year long process that focused
on the need to stay true to the brand's unique and innovative approach to
The colour orange which is closely associated with the brand continues to
dominate the new visual identity. The tagline remains "Forward Banking", which
emphasizes that Tangerine offers a bright way forward for Canadians and their
To celebrate the launch of Tangerine, the Bank is offering a promotional
interest rate of 2.5%**on net new deposits into a Tangerine Savings Account
between April 8, 2014 and June 30, 2014. Clients are also able to earn up to
$150 in cash bonuses: $50 for opening their first savings account, $50 for
opening their first chequing account and $50 for switching their payroll for
the first time into the Tangerine Chequing Account by July 31, 2014. For more
details visit tangerine.ca/bonus150
To watch a behind-the-scenes video of 'The Story of Tangerine' and to receive
important banking updates, visit tangerine.ca.
*Free Access does not apply to Scotiabank ABMs in Colombia and Panama.
** Some conditions apply. Annualized interest rate. Calculated daily, paid
monthly. Subject to change at any time."
Tangerine is a direct bank that delivers simplified everyday banking to
Canadians. With more than 1.9 million clients and close to $38 billion in
total assets, we are Canada's leading direct bank. Tangerine offers flexible
and accessible banking, innovative products and services, fair fees, and
award-winning client service. From chequing and savings accounts, GICs, RSPs,
TFSAs, mortgages and mutual funds, Tangerine has the everyday banking products
Canadians need. With over 1,000 employees in Canada, our presence extends
beyond our web site and mobile app to our 24/7 contact centres and Café
locations. Tangerine was launched as ING DIRECT Canada in 1997. In 2012 it was
acquired by Scotiabank, and operates as a wholly-owned subsidiary. For more
information, visit tangerine.ca
Follow us on Twitter @TangerineBank.
Lisa Naccarato Tangerine 416-885-0348 firstname.lastname@example.org
Gordon Smith Scotiabank 416-933-3056 email@example.com
Daina Astwood-George APEX Public Relations 416-934-2104 firstname.lastname@example.org
Video with caption: "Video: Peter Aceto, President & CEO of Tangerine shares
his excitement about the launch of Tangerine and how the Bank will continue to
push the boundaries of financial services through simplifying, innovating and
challenging the status quo. ". Video available at:
Video with caption: "Video: Welcome to Tangerine. Ever since we first opened
for business in 1997, we've had a relentless drive to create the most
exceptional banking experience our Clients. We're proud to be known as the
bank that helps Canadians save their money, and as a leader in simple and
innovative everyday banking. It's who we are, and who we'll always be.". Video
available at: https://www.youtube.com/watch?v=PuDGYTFpiq4
Image with caption: "Tangerine is a direct bank that delivers simplified
everyday banking to Canadians. Tangerine was launched as ING DIRECT Canada in
1997. In 2012 it was acquired by Scotiabank, and operates as a wholly-owned
subsidiary. For more information, visit tangerine.ca (CNW Group/Tangerine)".
Image available at:
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