Dole Adds Even More Flavor Variety to Its Popular Chopped Salad Line

  Dole Adds Even More Flavor Variety to Its Popular Chopped Salad Line

  All Natural Sesame Asian and Sunflower Crunch Chopped Salad Kits offer two
               delicious new ways to experience DOLE^® Chopped

Business Wire

MONTEREY, Calif. -- April 8, 2014

Dole is expanding its popular chopped salad line by introducing two new All
Natural Chopped Salad Kits designed to provide consumers with even more
options for a flavor adventure. Like the brand’s three chopped salad kits
unveiled last fall, the two newest offerings combine wholesome blends of fresh
greens and vegetables with all-natural toppings in a unique chopped format
allowing for layers of flavor, texture, color and crunch in every bite.

All Natural Sesame Asian and Sunflower Crunch Chopped Salad Kits offer two
delicious new ways to exp ...

All Natural Sesame Asian and Sunflower Crunch Chopped Salad Kits offer two
delicious new ways to experience DOLE® Chopped Salads. (AP Photo/Dole Fresh
Vegetables)

Available starting today at supermarkets nationwide, DOLE^® All Natural
Chopped Sunflower Crunch Salad Kit and DOLE^® All Natural Chopped Sesame Asian
Salad Kit  provide two new delicious expressions of chopped.

  *DOLE^® All Natural Chopped Sunflower Crunch Salad Kit delivers a sweet and
    savory salad experience of popular farmhouse-inspired ingredients and
    flavors that are versatile for any meal. Real Applewood-smoked bacon,
    sunflower seeds and Dole’s Sweet Onion and Citrus Dressing top a blend of
    crunchy cabbage and crispy lettuces and vegetables.
  *DOLE^® All Natural Chopped Sesame Asian Salad Kit is a light and
    refreshing salad that combines Asian ingredients and flavors, including
    crispy garlic wontons, roasted sliced almonds and Dole’s Toasted Sesame
    Ginger Vinaigrette, with a blend of crunchy lettuces and vegetables.

According to Markus Eriksson, senior brand manager for Dole Fresh Vegetables,
Dole’s newest chopped salad kits expand the range of varieties and offer more
choices for meal planning. “The result is the broadest spectrum of flavorful,
restaurant-caliber chopped salads that can’t be easily recreated at home,” he
said. “And, consistent with the DOLE^® Chopped promise, each delivers a unique
combination of flavor, texture, color and crunch in every bite.”

The two new kits follow three DOLE® Chopped Salad Kits (Chipotle & Cheddar,
BBQ Ranch and Bacon & Bleu) and two chopped salad blends (Summer Garden and
Asian) introduced last year. All DOLE^® Chopped Salad Kits are formulated as
all-natural, including dressings, toppings and other ingredients. The kits
have also been formulated with kale, the increasingly popular green that
combines a distinctive taste with high levels of antioxidant vitamins A, C,
and K, calcium and phytonutrients.

The new kits will be available alongside Dole’s existing chopped salad kits
for the suggested retail price (SRP) of $3.99. Dole offers a wide range of
packaged salad varieties, including kits, blends and other award-winning
products. For recipes or more information about DOLE^® Salads, visit the
website at www.dolesalads.com or Facebook at www.facebook.com/dolesalads.

About DOLE^® Salads

DOLE^® Salads is one of the world’s largest lines of packaged salads, with a
wide range of unique bagged salad blends and all-natural salad kits. The line
is supported by a comprehensive online library of salad and green-based
recipes, serving suggestions and entertaining tips, as well as other resources
including the Dole Salad Circle, which offers a first look at new recipes and
tips. For details, go to www.dolesalads.com or the DOLE^® Salads Facebook page
at www.facebook.com/dolesalads.

About Dole Food Company, Inc.

Dole Food Company with 2012 revenues of $4.2 billion, is one of the world’s
largest producers and marketers of high-quality fresh fruit and fresh
vegetables, Dole is an industry leader in many of the products it sells, as
well as in nutrition education and research. For more information, please
visit www.dole.com or http://investors.dole.com.

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Contact:

for Dole Food Company, Inc.
Bob Ochsner, 714-881-2341
Beth Atkinson, 714-881-2361
bochsner@dgwb.com
batkinson@dgwb.com
 
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