Pioneer Teams Up with UnitedHealthcare Pro Cycling Team to Become Official Power, Data, and Technology Equipment Supplier

  Pioneer Teams Up with UnitedHealthcare Pro Cycling Team to Become Official
  Power, Data, and Technology Equipment Supplier

Advanced Dual-leg Power Meter and Cycle-Computer from Pioneer Installed on all
                              UHC Team Bicycles

Business Wire

LONG BEACH, Calif. -- April 8, 2014

Pioneer Electronics (USA) Inc. today announced its technical partnership with
the UnitedHealthcare Pro Cycling Team as an “Official Power, Data and
Technology Equipment Supplier,” outfitting their race team with Pioneer’s
advanced dual-leg power meter crank sets and SGX-CA500 Cycle-Computer. The
UnitedHealthcare Pro Cycling Team, consisting of both a men’s and a women’s
squad, will use Pioneer’s equipment both in team-sanctioned races as a race
tool and as a training aid off the course to improve pedaling technique and
increase power performance output. The multi-year technical partnership kicked
off at the beginning of April, with the team’s bicycles first fitted with the
Pioneer system for the Tour of the Gila in New Mexico at the end of the month.

UnitedHealthcare Pro Cycling Team Bicycle with Pioneer Power Meter System
(Photo: Jonathan Potter)

UnitedHealthcare Pro Cycling Team Bicycle with Pioneer Power Meter System
(Photo: Jonathan Potter)

Pioneer’s robust power meter system provides real time, dual-leg pedaling
power measurements and analysis, graphically illustrating left and right power
output, pedaling stroke efficiency, power loss, force vector analysis, and
torque, in addition to cadence, heart rate, GPS positioning, speed, distance,
elevation gain/loss, barometric pressure, ambient temperature, and more. At
the heart of the system are two proprietary strain gauge crank-arm monitors
developed by Pioneer that provide the highest power recording rate (on both
legs) using 12 different points (every 30 degrees) on a single 360 degree
pedaling stroke.

“Power meters have become critical training and race tools at the pro cycling
level, and aligning Pioneer’s power meter technology with a high-level pro
team such as the UnitedHealthcare Blue Train is very exciting for us,” said
Russ Johnston, executive vice president of marketing and corporate
communications, Pioneer Americas. “UnitedHealthcare riders will benefit from
our system, giving them an extremely powerful tool that opens up a world of
performance analysis in real-time, so they can make riding and pedaling
adjustments instantly.”

The UnitedHealthcare “Blue Train” Pro Cycling Team consists of 23 male riders
and 12 female riders, each with his or her own impressive riding resume and
accolades from events around the world. The team will utilize the Pioneer
system in Men’s and Women’s races in the United States and Canada and in
select World Tour events around the world.

“Thispartnership with Pioneerprovides our riders withthe top tools of
today, utilizing the absolutepinnacle of
technology,”saidMikeTamayo,general manager and sporting director for the
UnitedHealthcare Pro Cycling Team.“Training with powerand analyzing data
isimperativein every style ofourracing, whether it’sacriterium, time
trial, or a race like Milan San Remo.Theteam willgreatly benefit from the
power data and pedaling monitor capabilities offered by the Pioneer unit. We
are really looking forward to working with Pioneer and we believe
ourpartnership is a great match. We are constantly seeking improvement with
the team and it seems like Pioneer approaches its business the same way.”

Join Pioneer’s Cycle Sports page on Facebook at
facebook.com/PioneerCycleSportsUSA for the latest news and updates.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its
U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer
Corporation, is a preeminent manufacturer of high-performance audio, video and
computer equipment for the home, car and business markets.

PIONEER is a trademark of Pioneer Corporation.

About UnitedHealthcare:

UnitedHealthcare is dedicated to helping people nationwide live healthier
lives by simplifying the health care experience, meeting consumer health and
wellness needs, and sustaining trusted relationships with care providers. The
company offers the full spectrum of health benefit programs for individuals,
employers and Medicare and Medicaid beneficiaries, and contracts directly with
780,000 physicians and other health care professionals and 5,900 hospitals and
other care facilities nationwide. UnitedHealthcare serves more than 40 million
people in health benefits and is one of the businesses of UnitedHealth Group
(NYSE: UNH), a diversified Fortune 50 health and well-being company.

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Contact:

Pioneer Electronics (USA) Inc.
Jaed Arzadon, 310-952-2451
jaed.arzadon@pioneer-usa.com
or
Katherine Harbeston, 310-952-2388
katherine.harbeston@pioneer-usa.com
or
Cara Smith, 310-496-4454
cara@allisonpr.com
or
UnitedHealthcare Pro Cycling Media Contacts:
Bryson Ross, 303-502-1883
bryson@mosportsgroup.com
or
Jasen Thorpe, 714-343-5915
jasen@mosportsgroup.com
 
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