Charity has a New Beat: Prudence Foundation Teams Up with Rock Singer Arnel Pineda for Typhoon Haiyan Recovery Efforts

 Charity has a New Beat: Prudence Foundation Teams Up with Rock Singer Arnel
                  Pineda for Typhoon Haiyan Recovery Efforts

Download Cha-Ching's Charity song for a good cause

Giving help and donating has never sounded this good.

PR Newswire

HONG KONG, April 8, 2014

HONG KONG, April 8, 2014 /PRNewswire/ -- Prudence Foundation, the regional
charitable arm of Prudential Corporation Asia (Prudential), has launched a new
episode of the popular financial literacy animation Cha-Ching and a new
version of its "Charity" song to raise funds for the Typhoon Haiyan disaster
relief and recovery effort. The foundation has joined hands with renowned
Filipino singer and American rock band Journey frontman, Arnel Pineda, who
lends his soaring rock vocals to this innovative fund-raising initiative.

To view the multimedia page, please go to:

The new Charity song is featured in a three-minute music video with all new
animation sequences featuring the relief efforts following the devastation of
Typhoon Haiyan. The music video aims to introduce children to real-life
situations in which the money-smart value of donating may be practised. Pineda
also appears in the new music video as an animated character.

The co-creator of Cha-Ching, Prudential's Regional Director Sean Rach, said
the choice to collaborate with Pineda on this new Charity duet was a natural
one. "We are Arnel and Journey fans. With his personal and the band's
commitments to help following Typhoon Haiyan, we shared the aspiration to give
back to those in need. His voice is incredible and we are very honoured that
he agreed to donate his time and talent."

Starting today, the Cha-Ching Charity music video featuring Pineda can be
viewed on Cha- Ching's interactive website ( and
YouTube channel ( The new Charity Song
and the Cha-Ching Album featuring all songs from the 16 music videos are now
available for purchase from iTunes Store. Proceeds of the song and album
downloads will go to the Prudence Foundation's Typhoon Haiyan recovery

The new Charity song, a power ballad, is part of the original line-up of
animated Cha-Ching music videos that aims to teach children aged seven to 12
four fundamental money smart values -- Earn, Save, Spend and Donate. The
Charity song highlights the choice to donate and share what we have, either in
the form of money, time or basic goods, to those with less in life.

Cartoon Network will start airing the new Cha-Ching Charity music video
featuring Pineda on Saturday, 12 April 2014 across Asia. It will also air on
Channel V for one month.

Pineda shared, "I am honoured to partner with Prudence Foundation for this
meaningful initiative. We all need to be reminded of our social obligation to
share with those who have less than we do." He added, "I am glad to play a
part and hope everybody will download the song to support this worthy cause."

Pineda became the lead singer of Journey in 2007. He has his own charitable
organisation, the Arnel Pineda Foundation Inc. (APFI), and recently recorded
the single "Listen With Your Heart" with other famed Filipino music artists as
a tribute to the victims of Typhoon Haiyan and a gesture of thanks for the aid
extended by over 50 countries in the aftermath of the natural disaster.
Together with Journey, he has also helped give over 2 Million Meals to the
United Nations' World Food Programme.

Strengthening the pillars -- children, education and disaster preparedness and

Prudence Foundation Executive Director Marc Fancy highlighted, "What we are
trying to achieve with the new Charity song and animated music video is a
culmination of Prudence Foundation's three main areas of focus -- children,
education and disaster preparedness and relief. 'Charity' is originally
featured in the Cha-Ching series, meant to educate kids about the value of
donating. What we do in our disaster preparedness and relief programmes is
encapsulated in the song -- we help people in need make a fresh start. This
project hopes to broaden the awareness on pressing issues that we need to
respond to and involves even the youngest members of our society in the
movement to affect positive change in our communities."

After Typhoon Haiyan devastated Central Philippines in November 2013, Prudence
Foundation mobilised resources and pledged US$2 million to support the
immediate relief and long-term recovery effort in the affected areas.

As part of this commitment, Prudence Foundation is funding the construction of
135 disaster-resilient homes for displaced families as well as 183 motorised
fishing boats and 140 pedicabs to help restore normal livelihoods in Santa Fe,
Bantayan Island in Cebu. In March 2014, in partnership with humanitarian
organisation Habitat for Humanity, Prudence Foundation led a team of over 100
employee-volunteers from Prudential's operations across 12 countries in Asia
and the United Kingdom to build some of these houses, together with the local

About the Prudence Foundation

In 2011, Prudential established the Prudence Foundation to further drive its
efforts in giving back to the communities in which it operates, building on
its long-standing commitment to corporate responsibility. The Foundation
provides a unified charitable platform for bringing Prudential's regional
community activities to a new level of strategic alignment and focus, to
maximise the impact of its efforts across Asia.

Its mission is to make a lasting contribution to Asian societies through
sustainable initiatives focused on the three key pillars: Education, Children
and Disaster Preparedness & Relief. Under each pillar, the Foundation has
regional flagship programmes as well as market specific programmes, working
closely in partnership with local and international NGOs. The Foundation
embodies the long-term and heartfelt commitment of Prudential's people in Asia
to provide innovative, focused, and practical support to their local

For more information:

About Cha-Ching

Cha-Ching is one of the key initiatives of the Prudence Foundation. Produced
in cooperation with the Cartoon Network, the leading children's channel in the
Asia Pacific, and with the expertise of Dr. Alice Wilder, an expert in
educational and child psychology, Cha-Ching takes an engaging and
age-appropriate musical narrative approach to teach children about four key
fundamental money management concepts -- Earn, Save, Spend and Donate.

Cha-Ching is a series of three-minute animated television musical music videos
for children aged seven to 12 years old that were produced by and aired over
the Cartoon Network. Other elements of the programme include a website
( with games and applications featuring real-life
money management scenarios, online resources and activity plans which parents
and teachers alike can work through with children and a mobile application for
iPodtouch, iPhone and iPad users that helps children track their money cycle.

About Prudential Corporation Asia

Prudential Corporation Asia is a business unit of Prudential plc*, comprising
its life insurance operations, and asset management business, Eastspring
Investments. Prudential is a leading life insurer that spans 13 markets in
Asia, covering Cambodia, mainland China, Hong Kong, India, Indonesia, Japan,
Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. A
leading life insurer in terms of market coverage with more market leading
positions than any other insurer in the region, Prudential has more than
400,000 agents and employees across the region serving over 12 million life
insurance customers.

Eastspring Investments is one of Asia's largest asset managers with operations
in 11 markets and GBP60 billion in assets under management (at 31 December

*Prudential plc is listed on the stock exchanges of London (PRU.L), Hong Kong
(2378.HK), Singapore (K6S.SG) and New York (PUK.N). Prudential plc is not
affiliated or related in any manner with Prudential Financial, Inc., a company
whose principal place of business is in the United States of America. For more

For media inquiries, please contact:

Ee Ching Tan                          Victoria Ho

Prudential Corporation Asia           Ogilvy Public Relations

Tel: +852-2918-6396                   Tel: +852-2884-8445

Email: Email:

SOURCE Prudential Corporation Asia

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