Canon HDTV Lenses Chosen for Ross Mobile Productions’ “Future is Now 3” Production Vehicle and for Ross Robotics’ Furio

  Canon HDTV Lenses Chosen for Ross Mobile Productions’ “Future is Now 3”
  Production Vehicle and for Ross Robotics’ Furio and CamBot Camera Support
  Systems at NAB Show 2014

Canon Long-Zoom Lens Performance and Affordability Cited as Essential to Ross
                      Video’s New “openTruck” Initiative

2014 NAB Show

Business Wire

MELVILLE, N.Y. -- April 7, 2014

Ross Video, makers of production switchers, graphics/character generator
systems, and remote-control camera-support technologies, have chosen HDTV
lenses from Canon U.S.A., Inc., a leader in digital imaging solutions, to
integrate with Ross Video products displayed at the 2014 NAB Show, April 7–10,
at the Las Vegas Convention Center. Canon XJ76x9B and XJ60x9B long-field HD
zoom lenses and HJ22x7.6B HD ENG lenses will be shown with Ross Mobile
Productions’ new “Future is Now 3” (FIN3) compact production vehicle, part of
Ross Video’s “openTruck” initiative to meet the needs of budget-conscious
producers and operators. A variety of Canon ENG lenses will be shown with Ross
Robotics’ Furio and CamBot remote-control camera support systems, which
utilize precision positional data from Canon lenses for integration with
advanced virtual set and augmented reality applications.

“High-quality optics are essential for sports coverage, and Canon has a
stellar reputation in this market,” stated Nigel Spratling, marketing product
manager at Ross Video. “The new FIN3 truck we will display at NAB is a
standard platform we are developing for the smaller version of our openTruck
initiative. We chose Canon lenses because of their optical performance and how
well they match across the various lens types, as well as their reliability,
ongoing performance, and Canon support. Using these Canon lenses means that
Ross Mobile Productions is using exemplary quality HDTV optical products.”

“Canon HDTV lenses are among the most widely used in HD sports and
entertainment productions today,” noted Larry Thorpe, senior fellow,
Professional Engineering & Solutions Division, Canon U.S.A., Inc. “We are
pleased that Ross Mobile Productions has chosen Canon HDTV lenses for its new
compact mobile production vehicle FIN3, and Canon ENG lenses for its Furio and
CamBot remote-control camera support systems. We continually strive to provide
professionals in production and videography with the best equipment possible
for their various shooting needs.”

Ross Robotics’ Furio dolly and track-based systems as well as CamBot robotic
pedestals exhibited at the 2014 NAB Show will each include a camera outfitted
with a Canon portable ENG-style HD lens that can output precise positional
data through its Digital Drive unit. The Digital Drive units in Canon ENG
lenses incorporate Canon-developed ultra-compact rotary encoders capable of
0.1um position detection. These encoders employ Canon’s unique Micro
Roofmirror Array (MRA) technology to produce 16-bit resolution of the zoom,
iris, and focus control positioning for operator programming. The Digital
Drive unit also includes a connector to output this lens data for use by
virtual studio and augmented reality systems. Combined with additional data
from Furio and CamBot systems, this Canon lens data enables the computers in
virtual set and augmented reality systems to create convincing and attractive
video illusions to inform and entertain viewers of TV sports, news, and many
other types of programming.

See the full Canon U.S.A. NAB 2014 exhibit in Central Hall booth C-4325 from
Monday, April 7 through Thursday, April 10 at the Las Vegas Convention Center.

Ross Video’s 2014 NAB Show exhibit will be located in booth N-3806 in the
North Hall of the Las Vegas Convention Center.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $36 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2013† and is one of Fortune Magazine's World’s
Most Admired Companies in 2014. In 2013, Canon U.S.A. has received the Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the tenth consecutive year, and for
camcorders for the past three years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting and follow
us on Twitter @CanonUSA.

About Ross Video

Ross Video designs, manufactures and supports a wide range of innovative
products for use in video production applications. Ross’ award winning product
line includes Acuity, Vision, Vision Octane, Vision Tritium, CrossOver and
Carbonite Video Production Switchers; openGear, RossGear and GearLite Terminal
Equipment; BlackStorm Video Servers; OverDrive Automated Production Control
Systems; DashBoard Facility Control and Monitoring; Inception Media Management
Systems; XPression Real-Time Motion Graphic Systems; NK Series Routing Systems
and Ross Robotics. Ross Mobile Productions is a premium full service mobile
sports production company, aligned to meet the need to produce economical
Internet and Broadcast content. Ross Video is the only company in the
broadcast industry to offer a single-vendor turnkey augmented reality (AR) and
virtual set (VS) studio solution—a state-of-the-art “Studio of the Future.”
Ross products are installed in over 100 countries around the world, and are
used daily by top broadcasters, production companies, sports stadiums,
government agencies and houses of worship.  News and information are available

†Based on weekly patent counts issued by United States Patent and Trademark

All referenced product names, and other marks, are trademarks of their
respective owners.


Editorial Contacts:
Canon U.S.A., Inc.
Ashley Dickerson, 631-330-4286
Marcomm Group
Brian McKernan, 516-829-0404
Canon U.S.A. website:
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