ING U.S., Inc. Officially Becomes Voya Financial, Inc.

            ING U.S., Inc. Officially Becomes Voya Financial, Inc.

Remaining legal entities to rebrand in May and September, according to phased
plan

PR Newswire

NEW YORK, April 7, 2014

NEW YORK, April 7, 2014 /PRNewswire/ --Today marked the debut of Voya
Financial, Inc. (NYSE: VOYA), as the financial services company announced the
change of its name from ING U.S., Inc.

To view the multimedia assets associated with this release, please visit:
http://www.multivu.com/mnr/7076154-ing-u-s-officially-becomes-voya-financial-inc

A new Voya sign is installed on the company’s building in Windsor, Conn. ING
U.S. changed its corporate name to Voya Financial on April 7 as part of a
phased rebranding effort.

This change is the latest in a multi-step rebranding process that will
continue throughout 2014. Voya Financial will now appear in place of ING U.S.
on press announcements, investor relations materials and other corporate
resources. Voya Financial's philanthropic arm, formerly the ING U.S.
Foundation, has also rebranded as the Voya Foundation.

"We are thrilled to have crossed this important milestone. The 7,000
employees who represent our values each day are ready to embrace their new
roles as ambassadors of Voya Financial," said Rodney O. Martin Jr., chairman
and CEO of Voya Financial. "An incredible amount of work has been
accomplished to get us to this point, and we look forward to the journey that
lies ahead. Our teams are focused on this expansive rebranding effort, which
supports our mission to make a secure financial future possible — one person,
one family, and one institution at a time."

Today's change affects the publicly traded parent company that serves as the
umbrella corporation for Voya Financial's operating companies. Voya
Financial's various businesses and subsidiary legal entities will make their
transition from the ING brand pursuant to the following schedule:

  oMay 1, 2014 – ING U.S. Investment Management will rebrand to Voya
    Investment Management. The Employee Benefits business will also begin to
    transition to Voya Financial, and expects to complete this transition by
    September.
  oSeptember 1, 2014 – All remaining ING U.S. businesses will begin using the
    Voya Financial brand and all ING U.S. legal entities that currently
    incorporate the ING name will change to Voya.

Given the scope of this initiative, the company is staggering the rebranding
process so that it can proceed in an orderly fashion. As a consequence, some
stakeholder groups may encounter both the ING and Voya Financial brands in use
between April and September. Even after September, additional time may be
required to rebrand every product, service and client-facing resource.

The Journey to Voya Financial

The Voya identity represents a new era in the transformation of ING U.S. At
the same time, it closely aligns with what the company is already known for —
proactively and optimistically guiding Americans on their journeys to and
through retirement. The name builds upon a track record of being a leader in
key retirement, investment and insurance market segments.

"Voya is an abstract name coined from the word 'voyage.' We believe it
reflects momentum and optimism, and a view towards the future. It also
associates well with the color orange, which remains a distinctive attribute
of our brand," said Ann Glover, chief marketing officer of Voya Financial.
"Most importantly, the name reminds us that a secure financial future is more
than simply reaching a destination; it's about a positive journey to financial
empowerment, and knowing that Voya can help you take control along the way."

The businesses that make up Voya Financial today were formed through a series
of acquisitions by Amsterdam-based ING Groep N.V. dating back to the 1970s.
Consumer advertising to promote the ING brand in the United States was later
introduced in 2001. Since then, the company's marketing and advertising
efforts have received national awards for creativity and effectiveness.

To help bridge the transition to the new brand in 2014, the company is
leveraging its "Orange Money" creative campaign. This concept underscores the
importance of carefully managing one's retirement dollars while supporting
Voya Financial's overall commitment to advancing retirement readiness. In
March, television and digital advertising began incorporating a tag line to
signal that ING U.S. is becoming Voya Financial. Additionally, client- and
distributor-focused campaigns are scheduled in the coming months to promote
the new brand and support key phases of the rebranding process.

Until the company's new Voya Financial website is launched in September, a
transitional site can be accessed at www.voya.com. This site will also direct
stakeholders back to the ING U.S. website.

As an industry leader and advocate for greater retirement readiness, Voya is
committed to delivering on its vision to be America's Retirement Company^TM
and its mission to make a secure financial future possible — one person, one
family, one institution at a time.

Media Contact:
Joe Loparco
Voya Financial
Office: 860.580.2677
Cell: 860.462.6525
joseph.loparco@voya.com

About Voya Financial
Voya Financial, Inc. (NYSE: VOYA), which is rebranding from ING U.S., is a
premier retirement, investment and insurance company serving the financial
needs of approximately 13 million individual and institutional customers in
the United States. The company's vision is to be America's Retirement
Company^TM and its guiding principle is centered on solving the most daunting
financial challenge facing Americans today — retirement readiness. Working
directly with clients and through a broad group of financial intermediaries,
independent producers, affiliated advisors and dedicated sales specialists,
Voya provides a comprehensive portfolio of asset accumulation, asset
protection and asset distribution products and services. With a dedicated
workforce of approximately 7,000 employees, Voya is grounded in a clear
mission to make a secure financial future possible — one person, one family,
one institution at a time. For more information, visit voya.com. Follow Voya
Financial on Facebook and Twitter @VoyaFinancial.

A new Voya sign is installed on the company’s building in Windsor, Conn. ING
U.S. changed its corporate name to Voya Financial on April 7 as part of a
phased rebranding effort.



ING U.S., Inc. becomes Voya Financial, Inc.

To view the multimedia assets associated with this release, please visit:
http://www.multivu.com/mnr/7076154-ing-u-s-officially-becomes-voya-financial-inc

SOURCE Voya Financial
 
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