Electus International Acquires Rights to Crazy Market from CJ E&M
Crazy Market to be distributed globally, including the United States
LOS ANGELES, April 7, 2014
LOS ANGELES, April 7, 2014 /PRNewswire/ --Multimedia entertainment studio
Electus, an operating business of IAC (NASDAQ: IACI), today announced that it
has acquired rights to Crazy Market from CJ E&M. The show currently airs in
Korea, and the acquisition marks Electus' first deal in the country. Electus
International plans to distribute the program globally at MIPTV.
Crazy Market is agame show that tests a contestant's food knowledge by
challenging the individual to identify and create various foods using the five
senses. The show welcomes all food connoisseurs - from foodies to professional
chefs -with the hope of winning a cash prize at theend of show.
"Electus International is thrilled to expand our partnership with CJ E&M, a
leader in producing unique and universally appealing content, and excited to
bring Crazy Market to our buyers in the United States and beyond," says Cyrus
Farrokh, Vice President of Electus International. "Crazy Market is a great
addition to our expanding catalogue, and the show highlights our emphasis on
formats from Asia."
Tim Puntillo's production company, Format First Productions, will be adapting
the show for the United States market. Electus acquired the company in 2012.
Most recently, Tim was the executive producer behind NBC's hit primetime game
show, Minute to Win It, and executive producer and creator of NBC's Food
Fighters, which will air summer 2014.
Electus is the first integrated multimedia entertainment studio to unite
producers, creators, advertisers and distributors under one roof and produce
all forms of content for distribution across a variety of platforms around the
world, including: broadcast, cable, digital, OTT and various emerging
technologies. The company connects advertisers, distributors and content
creators early on in the development process, enabling marketers and
advertisers to be true partners in campaigns and content creation. Electus
International, the global distribution arm of Electus, is responsible for all
international sales and distribution for Electus' programming and its studio
partners as well as programs and formats from other well-known 3rd party
providers.Electus is an operating business of IAC [NASDAQ: IACI]. For more
information on Electus, visitwww.electus.com.
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