Mitsubishi Electric to Launch NEXIEZ-LITE Elevators in India

  Mitsubishi Electric to Launch NEXIEZ-LITE Elevators in India

                New model targets low- and mid-rise buildings

Business Wire

TOKYO -- April 7, 2014

Mitsubishi Electric Corporation (TOKYO: 6503) announced today the
Indian-market launch of NEXIEZ-LITE, a new lineup in the company’s NEXIEZ
global series of elevators, for low- and mid-rise residential and office
buildings beginning April 14. Annual sales of 1,000 units are targeted by
2016.

Main Features

Standardized functions and specifications for India

  *Basic features suitable for low- and mid-rise buildings in India, helping
    to reduce lead-time while strengthening price competitiveness.
  *Mitsubishi Emergency Landing Device (MELD)^* and safety functions such as
    Multi-beam Door Sensor^** are standard-equipped.
  *Three types of car designs^*** matched to architectural designs and colors
    suited to Indian tastes.

Energy savings

  *Gearless traction machine using a permanent magnetic motor reduces power
    consumption by 20% compared to inverter-controlled worm traction machines.
  *LEDs for car lighting reduce power consumption by 75% compared to
    traditional incandescent bulbs.

* Mitsubishi Emergency Landing Device (MELD)
In the event that passengers become trapped in a car due to a power failure,
etc., MELD automatically checks the elevator status and then moves the car to
the nearest floor using its rechargeable battery.

** Multi-beam Door Sensor
As the elevator doors close, a sensor uses multiple infrared beams to monitor
the entire doorway. If any passenger/object entering/exiting the car is
detected, the doors open immediately.

*** Car designs
Three newly designed car ceilings blend harmoniously with Indian architectural
designs.

Other NEXIEZ-LITE features
Use                 Passenger conveyance
Capacity (Persons)  544 to 1,020 kg (8 to 15)
Speeds              60 meters, or 105 meters, per minute
Price               By quote for each order
                   

Background

In India, where the demand for low- and mid-rise residential and office
buildings is increasing in line with economic growth and rapidly urbanizing
cities, the demand for elevators and escalators has been expanding, especially
for low-price, safe and comfortable models. Mitsubishi Electric Corporation
established Mitsubishi Elevator ETA India Pvt. Ltd. to develop and market
elevators and escalators in India in August 2012. The company is now focusing
on rapid development of innovative products suited to the needs of Indian
customers. Mitsubishi Elevator ETA India will soon launch a lineup of
elevators that deliver basic features carefully selected from the platform
designs of Mitsubishi Electric’s NEXIEZ global series of elevators. By
shortening lead-time and reducing costs with these new elevators, the company
is confident that it will be able to expand sales in the Indian market.

About Mitsubishi Electric Corporation

With over 90 years of experience in providing reliable, high-quality products,
Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in
the manufacture, marketing and sales of electrical and electronic equipment
used in information processing and communications, space development and
satellite communications, consumer electronics, industrial technology, energy,
transportation and building equipment. Embracing the spirit of its corporate
statement, Changes for the Better, and its environmental statement, Eco
Changes, Mitsubishi Electric endeavors to be a global, leading green company,
enriching society with technology. The company recorded consolidated group
sales of 3,567.1 billion yen (US$ 37.9 billion*) in the fiscal year ended
March 31, 2013. For more information visit http://www.MitsubishiElectric.com

*At an exchange rate of 94 yen to the US dollar, the rate given by the Tokyo
Foreign Exchange Market on March 31, 2013

Contact:

Mitsubishi Electric Corporation
Customer Inquiries
Overseas Marketing Division, Building System Group
bod.inquiry@rk.MitsubishiElectric.co.jp
http://www.MitsubishiElectric.com/products/building/
or
Media Inquiries
Katsunobu Muroi, +81-3-3218-2346
Public Relations Division
prd.gnews@nk.MitsubishiElectric.co.jp
http://www.MitsubishiElectric.com/news/
 
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