Attunity Unveils New Solution for 'Large-File' Media Management and Deployment at National Association of Broadcasters 2014 in

Attunity Unveils New Solution for 'Large-File' Media Management and Deployment
          at National Association of Broadcasters 2014 in Las Vegas

New Attunity Maestro to be demonstrated live at the event; offering manages
and accelerates Media and Big Data file movement across worldwide locations
and the cloud

PR Newswire

BURLINGTON, Mass., April 7, 2014

BURLINGTON,Mass., April 7, 2014 /PRNewswire/ --Attunity Ltd. (NASDAQ CM:
ATTU), a leading provider of information availability software solutions,
announced today that Attunity Maestro, its new Big Data management and
distribution platform, will be demonstrated live for the first time at the
National Association of Broadcasters (NAB) show 2014 in Las Vegas this week,
from April 7-10. The new and innovative solution is designed to manage and
accelerate the movement of large media files and Big Data content across
worldwide data centers and the cloud – with ease and efficiency. The Company
will demonstrate Attunity Maestro's capabilities live in Attunity's NAB booth
#SL14808, located in the South Lower Level of the Las Vegas Convention Center.

With the announcement of Attunity Maestro's official launch on April 2, media
companies and content professionals alike will now be empowered with
automation and control to overcome the complex process of composing,
conducting and monitoring data flow across their entire global enterprise.
Common uses in the media industry include 'middle-mile' content distribution,
data consolidation for central analytics, production code deployment, and
datacenter migrations.

"Media companies and other content-driven organizations today are tasked with
the daily challenge of designing and managing what are often complex processes
for the distribution of large files," explained Lawrence Schwartz, Vice
President of Marketing for Attunity. "The investment of time in these tasks
places a huge burden on IT. Attunity Maestro is built from the ground up to
alleviate the IT burden inherent in these processes and empower organizations
with a self-service model. Companies no longer have to build these processes
from scratch, and can focus IT resources on customer-facing services instead.
Thanks to its simple point-and-click interface, all it takes is a few steps to
set the solution's automated distribution process in motion across a global
enterprise. It's a true industry stand out."

To learn more:

  oVisit the Attunity booth #SL14808 at the NAB show
  oRead the blogs
  oDownload the data sheet

Tweet This:
News: @Attunity Unveils New Large-File Media Deployment Platform at National
Assn of Broadcasters #NABShow #BigData

About the NAB Event
NAB Show® is the world's largest electronic media show covering filmed
entertainment and the development, management and delivery of content across
all mediums. With more than 93,000 attendees from 156 countries and 1,550+
Exhibitors, NAB Show is the ultimate marketplace for digital media and
entertainment. From creation to consumption, across multiple platforms and
countless nationalities, NAB Show is home to the solutions that transcend
traditional broadcasting and embrace content delivery to new devices in new

About Attunity
Attunity is a leading provider of information availability software solutions
that enable access, management, sharing and distribution of data, including
Big Data, across heterogeneous enterprise platforms, organizations, and the
cloud. Our software solutions include data replication, data management,
change data capture (CDC), data connectivity, enterprise file replication
(EFR), managed-file-transfer (MFT), and cloud data delivery. Using Attunity's
software solutions, our customers enjoy significant business benefits by
enabling real-time access and availability of data and files  where and when
needed, across the maze of heterogeneous systems making up today's IT

Attunity has supplied innovative software solutions to its enterprise-class
customers for nearly 20 years and has successful deployments at thousands of
organizations worldwide. Attunity provides software directly and indirectly
through a number of partners such as Microsoft, Oracle, IBM and HP.
Headquartered in Boston, Attunity serves its customers via offices in North
America, Europe, and Asia Pacific and through a network of local partners. For
more information, visit or our In Tune blog and join our
community on Twitter, Facebook, LinkedIn and YouTube, the content of which is
not part of this press release.

Safe Harbor Statement
This press release contains forward-looking statements, including statements
regarding the anticipated features and benefits of Replicate Solutions, within
the meaning of the "safe harbor" provisions of the Private Securities
Litigation Reform Act of 1995 and other Federal Securities laws. Statements
preceded by, followed by, or that otherwise include the words "believes",
"expects", "anticipates", "intends", "estimates", "plans", and similar
expressions or future or conditional verbs such as "will", "should", "would",
"may" and "could" are generally forward-looking in nature and not historical
facts. Because such statements deal with future events, they are subject to
various risks and uncertainties and actual results, expressed or implied by
such forward-looking statements, could differ materially from Attunity's
current expectations. Factors that could cause or contribute to such
differences include, but are not limited to: our reliance on strategic
relationships with our distributors, OEM and VAR partners, and on our other
significant customers; risks and uncertainties relating to acquisitions,
including costs and difficulties related to integration of acquired
businesses; timely availability and customer acceptance of Attunity's new and
existing products, including Attunity Maestro; changes in the competitive
landscape, including new competitors or the impact of competitive pricing and
products; a shift in demand for products such as Attunity's products; the
impact on revenues of economic and political uncertainties and weaknesses in
various regions of the world, including the commencement or escalation of
hostilities or acts of terrorism; and other factors and risks on which
Attunity may have little or no control. This list is intended to identify only
certain of the principal factors that could cause actual results to differ.
For a more detailed description of the risks and uncertainties affecting
Attunity, reference is made to Attunity's latest Annual Report on Form 20-F
which is on file with the Securities and Exchange Commission (SEC) and the
other risk factors discussed from time to time by Attunity in reports filed
with, or furnished to, the SEC. Except as otherwise required by law, Attunity
undertakes no obligation to publicly release any revisions to these
forward-looking statements to reflect events or circumstances after the date
hereof or to reflect the occurrence of unanticipated events.

© Attunity 2014. All Rights Reserved. Attunity is a registered trademark of
Attunity Inc. All other product and company names herein may be trademarks of
their respective owners.

Press contacts:
Melissa Kolodziej, Director of Marketing Communications, Attunity
Tel. 781-730-4073

SOURCE Attunity Ltd.

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