Association of Québec Women in Finance Holds 9th Talentueuses Award Ceremony

Association of Québec Women in Finance Holds 9th Talentueuses Award Ceremony 
Recognizing talent and mutual assistance among professionals within its 
sector, the AQWF calls for action to increase women's contribution to 
corporate leadership. 
MONTREAL, April 4, 2014 /CNW Telbec/ - Last night the Association of Québec 
Women in Finance (AQWF) celebrated their 9(th )annual Gala, appropriately 
named "Les Talentueuses" and highlighting the achievements of professional 
women working in the finance sector. 
The guests of this important annual gathering, hosted this year by Ms. 
Isabelle Maréchal, honoured six women from varied backgrounds, each of whom 
stand out for their expertise, commitment and contribution to the greater role 
of women within the financial sector. The AQWF also took this opportunity to 
present its latest initiatives, including its new mentorship program, launched 
last November, as well as new activities aiming to give more exposure to the 
next generation within its ranks. 
"While we can certainly rejoice as women's expertise is increasingly 
recognized, it is now more important than ever to acknowledge and support, 
through mutual assistance and networking, the women developing their careers 
within our business environment, said Ms. Dana Ades-Landy, Area 
Vice-President, Québec and Eastern Ontario, Commercial Banking at Scotia 
Bank, as well as Chairperson of the AQWF. We are particularly thrilled by the 
very positive response to our mentorship program. This pooling of talent and 
mutual assistance opens the way to fruitful collaborations among those who 
contribute to women's professional development." 
Women and leadership: the AQWF calls for proactive measures and supports 
setting quotas
The Chairperson also spoke of the AQWF members' considerable concern over 
women's contribution to organizational leadership, specifically female 
representation on the boards of public corporations. One year after the 
publication of the "Table des partenaires influents" report, the AQWF is very 
disappointed to note that notwithstanding that women continue to represent a 
meager 20% of Quebec's board members, no proactive measures have been 
implemented by the Québec Government to promote the achievement of parity. 
AQWF members voiced their opinions on this matter as part of an internal 
survey. Specifically, they expressed their concerns over the apparent 
passiveness surrounding this issue and unanimously confirmed, with a response 
of 74%, their willingness to consider various proactive measures, including 
quotas. 
The AQWF believes Québec has deprived itself for far too long of women's 
contribution to the leadership of major corporations, and that the time to act 
is now. "It's wishful thinking to expect to achieve parity, specifically 
40-60%, by letting things evolve naturally, said Ms. Ades-Landy. We love to 
say Quebeckers are progressive, well lets prove it! Achieving an adequate 
level of female representation on the boards of directors of major companies, 
specifically those of public corporations, will require the Government of 
Québec to develop a clear policy, identifying reasonable and quantifiable 
objectives and should include consequences for noncompliance within a pre-set 
deadline of three to five years." 
Winners of the 9(th) Talentueuses Award Ceremony 
"Inspiration - Andrée Corriveau" Award   (Award given by the AQWF's Board of 
Directors) 
Sylvie Paquette
Senior Vice-President and General Manager, Property and Casualty Insurance, 
Desjardins Group, President and COO of Desjardins General Insurance 
"Leadership" Award  
Nathalie Bernier
FCPA, FCA, Partner, Audit, KPMG Canada 
"Grand Mentor" Award  
Michelle Leduc
Vice-President, Operations, Credit Operations, National Bank of Canada 
"Étoile Montante" Award
Sophie Lamonde
Partner, Stikeman Elliott 
"Relève" Award Desjardins 
Soukaina Mahfoud 
HEC Montréal 
"Relève" Award Desjardins
Linda Nitcheu
UQAM 
Sponsors
The Association of Québec Women in Finance wishes to thank the following 
sponsors: 
Major partners: Desjardins, RBC.
The President's Circle: BMO Financial Group, National Bank, Scotia Bank, 
Caisse de dépôt et placement du Québec, Desjardins, RBC
Platinum: Aon, PricewaterhouseCoopers, Ordre des CPA du Québec
Silver: Air Canada, André R. Dorais, Industrial Alliance
Bronze: CIBC, Deloitte, Langlois Kronström Desjardins, Richter, TD Group 
The AQWF would also like to thank its media partners
Finance et investissement
La Presse, La Presse +
Massy Forget Langlois Public Relations
Premières en affaires 
About the Association 
Founded in May 2002, the Association of Québec Women in Finance is comprised 
of nearly 400 Québec women in finance. It organizes several networking, 
professional development and international business activities each year and 
provides its members with privileged access to a major worldwide network of 
women in finance, including the New York market. The Association of Québec 
Women in Finance's mission is to contribute to the national and international 
outreach of its members by promoting their skills and fostering the 
development of business relationships throughout Canada and abroad, by 
nominating women to senior management positions and boards of administrators.
 

SOURCE  Association des femmes en finance du Québec (AFFQ) 
Photos available upon request. 
For more information or to schedule an interview, please contact: 
Christine Tourigny Massy Forget Langlois Public Relations 514 842-2455, ext. 
21 ctourigny@mflrp.ca 
Image with caption: "From left to right: Ms. Isabelle Maréchal, journalist, 
radio and television host; Ms. Dana Ades-Landy, Area Vice-President, Québec 
and Eastern Ontario, Commercial Banking at Scotia Bank, as well as Chairperson 
of the AQWF; Ms. Sylvie Paquette, "Inspiration - Andrée Corriveau" Award 
winner (Award given by the AQWF's Board of Directors). Senior Vice-President 
and General Manager, Property and Casualty Insurance, Desjardins Group, 
President and COO of Desjardins General Insurance (CNW Group/Association des 
femmes en finance du Québec (AFFQ))". Image available at:  
http://photos.newswire.ca/images/download/20140404_C8626_PHOTO_EN_38828.jpg 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/April2014/04/c8626.html 
CO: Association des femmes en finance du Québec (AFFQ)
ST: Quebec
NI: FIN ENT WNEWS  
-0- Apr/04/2014 12:00 GMT
 
 
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