Baldwin Hardware Reveals Redesigned Showroom With Red-Carpet Event at Simon's Hardware and Bath in New York City

Baldwin Hardware Reveals Redesigned Showroom With Red-Carpet Event at Simon's 
Hardware and Bath in New York City 
NEW YORK, NY -- (Marketwired) -- 04/04/14 --  Baldwin Hardware, a
leading brand of the Hardware & Home Improvement (HHI) division of
Spectrum Brands Holdings, hosted the grand reveal of its redesigned
showroom last night at Simon's Hardware and Bath on Third Avenue in
Manhattan. The red-carpet affair attracted architects, designers,
industry influencers, media and bloggers. The redesigned showroom was
inspired by Baldwin's brand positioning and challenge for customers
to "Own It."  
"Baldwin is all about being bold this year -- from the complete
redesign of our showrooms to the introduction of striking new
products like our contemporary Santa Monica collection," said PJ
Rosch, Baldwin brand manager. "Our showrooms must reflect the elegant
essence and cachet of Baldwin, and Simon's is the perfect embodiment
of this." 
Aesthetic overhauls include new colors, functionalities and
configurations that breathe new, contemporary life into the product
displays. The modular redesigns incorporate sophisticated lifestyle
imagery and many new displays also feature an iPad with the new
Baldwin Lock Designer app, which will help streamline the sales
process and educate customers on the vast array of product options
through virtual mixing and matching. 
ABOUT BALDWIN
 Baldwin is part of Hardware and Home Improvement
(HHI), a major manufacturer and supplier of residential locksets,
residential builders' hardware and faucets with a portfolio of
renowned brands, including Kwikset(R), Weiser(R), Baldwin(R),
National Hardware(R), Stanley(R), FANAL(R), Pfister(TM) and EZSET(R).
HHI is a leader in its key markets with #1 positions in U.S.
residential locksets (Kwikset), Canada residential locksets (Weiser),
U.S. luxury locksets (Baldwin), and U.S. builders' hardware
(Stanley-National Hardware), #2 in Mexico residential hardware
(Fanal), and #3 in U.S. retail plumbing (Pfister). Headquartered in
Orange County, California, HHI has a global sales force and operates
manufacturing and distribution facilities in the U.S., Canada, Mexico
and Asia.  
HHI is a division of Spectrum Brands Holdings, Inc. Spectrum Brands
is a global, diversified consumer products company and a leading
s
upplier of consumer batteries, residential locksets, residential
builders' hardware and faucets, shaving and grooming products,
personal care products, small household appliances, specialty pet
supplies, lawn and garden and home pest control products, and
personal insect repellents. Spectrum Brands employs over 13,500
employees worldwide and sells to the top 25 global retailers with
products in more than one million stores. 
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MEDIA CONTACT: 
Sabrina Suarez
714-573-0899 x. 227
sabrina@echomediapr.com 
 
 
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