Double the spectrum means double the video capacity for Rogers' customers
TORONTO, April 3, 2014 /CNW/ - With final payments made to Industry Canada,
Rogers Communications today announced further details about its plans for the
twenty year licenses it scored for its customers across the country.
"We went into this auction with a clear plan to win the best spectrum for our
customers. There is clear demand for the ultimate video experience and it will
be a big part of how we bring the NHL to hockey fans," said Guy Laurence,
President and Chief Executive Officer.
Recent studies show the amount of video watched on smartphones and tablets has
grown by more than 700%(1) since 2011and sports is a significant share. Rogers
data shows there was a 50 percent spike in traffic during the final men's
Olympic hockey games as Rogers customers tuned in to catch all the action live
on their phones and tablets.
Rogers was the only company to secure two 12MHz blocks of contiguous, paired
700MHz lower band spectrum in virtually every major market across Canada,
securing twice as much contiguous spectrum as the competition. This is an
advantage because the two contiguous blocks can be combined to deliver
consistently fast downloads and uninterrupted video streaming in more places
than ever before.
"Rogers has emerged as an LTE powerhouse," said Peter Rysavy, President,
Rysavy Research, a well-known U.S.-based firm specializing in wireless
technology and spectrum analysis. "They won highly desired spectrum and their
customers will enjoy the benefits of a well-executed spectrum auction plan.
The U.S. device ecosystem has evolved to make the A band spectrum much more
valuable. Rogers strategy of acquiring both A and B band contiguous spectrum
gives Rogers a significant advantage over the competition that has spectrum
split between the lower and upper 700 MHz band."
Investing in this prime real estate builds on Rogers' multi-band 4G LTE
spectrum strategy, which already uses both the AWS and 2600MHz spectrum bands.
Rogers existing 4G LTE network has already been proven to deliver the fastest
broadband wireless speeds in Canada. The new 700MHz spectrum means our
customers' devices will now be served on the fastest LTE network in even more
places in both urban and rural markets.
Rogers customers will be able to use their existing LTE devices as soon as the
new spectrum is deployed, which will begin during 2014.
*Ooyala's Q4 2013 Global Video Index
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media
company. We are Canada's largest provider of wireless voice and data
communications services and one of Canada's leading providers of cable
television, high speed internet and telephony services. Through Rogers Media
we are engaged in radio and television broadcasting, televised shopping,
magazines and trade publications, sports entertainment, and digital media. We
are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and
on the New York Stock Exchange (NYSE: RCI). For further information about the
Rogers group of companies, please visit rogers.com.
SOURCE Rogers Communications Inc.
Jennifer Kett Senior Manager, Media Relations Rogers Communications
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