NHL fans to benefit from 700MHz spectrum auction

Double the spectrum means double the video capacity for Rogers' customers 
TORONTO, April 3, 2014 /CNW/ - With final payments made to Industry Canada, 
Rogers Communications today announced further details about its plans for the 
twenty year licenses it scored for its customers across the country. 
"We went into this auction with a clear plan to win the best spectrum for our 
customers. There is clear demand for the ultimate video experience and it will 
be a big part of how we bring the NHL to hockey fans," said Guy Laurence, 
President and Chief Executive Officer. 
Recent studies show the amount of video watched on smartphones and tablets has 
grown by more than 700%(1) since 2011and sports is a significant share. Rogers 
data shows there was a 50 percent spike in traffic during the final men's 
Olympic hockey games as Rogers customers tuned in to catch all the action live 
on their phones and tablets. 
Rogers was the only company to secure two 12MHz blocks of contiguous, paired 
700MHz lower band spectrum in virtually every major market across Canada, 
securing twice as much contiguous spectrum as the competition. This is an 
advantage because the two contiguous blocks can be combined to deliver 
consistently fast downloads and uninterrupted video streaming in more places 
than ever before. 
"Rogers has emerged as an LTE powerhouse," said Peter Rysavy, President, 
Rysavy Research, a well-known U.S.-based firm specializing in wireless 
technology and spectrum analysis. "They won highly desired spectrum and their 
customers will enjoy the benefits of a well-executed spectrum auction plan.  
The U.S. device ecosystem has evolved to make the A band spectrum much more 
valuable.  Rogers strategy of acquiring both A and B band contiguous spectrum 
gives Rogers a significant advantage over the competition that has spectrum 
split between the lower and upper 700 MHz band." 
Investing in this prime real estate builds on Rogers' multi-band 4G LTE 
spectrum strategy, which already uses both the AWS and 2600MHz spectrum bands. 
 Rogers existing 4G LTE network has already been proven to deliver the fastest 
broadband wireless speeds in Canada. The new 700MHz spectrum means our 
customers' devices will now be served on the fastest LTE network in even more 
places in both urban and rural markets. 
Rogers customers will be able to use their existing LTE devices as soon as the 
new spectrum is deployed, which will begin during 2014. 
*Ooyala's Q4 2013 Global Video Index 
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media 
company. We are Canada's largest provider of wireless voice and data 
communications services and one of Canada's leading providers of cable 
television, high speed internet and telephony services. Through Rogers Media 
we are engaged in radio and television broadcasting, televised shopping, 
magazines and trade publications, sports entertainment, and digital media. We 
are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and 
on the New York Stock Exchange (NYSE: RCI). For further information about the 
Rogers group of companies, please visit rogers.com.
 

SOURCE  Rogers Communications Inc. 
 Jennifer Kett Senior Manager, Media Relations Rogers Communications 
416-935-2651 jennifer.kett@rci.rogers.com 
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CO: Rogers Communications Inc.
ST: Ontario
NI: TLS NP  
-0- Apr/03/2014 18:23 GMT
 
 
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