Greater Than One Wins the Triple Hat at 2014 IAC Awards
NEW YORK, April 3, 2014
NEW YORK, April 3, 2014 /PRNewswire/ -- The Web Marketing Association has
announced the winners of its 12^thannual Internet Advertising Competition
Awards. Digital communications company Greater Than One, Inc. (GTO) took home
three of the top trophies for 2014: Best Pharmaceuticals Online Video, Best
Energy Website, and Best Advocacy Online Video.
Best Pharmaceuticals Online Video went to the Breast Cancer Awareness video
GTO produced for GlaxoSmithKline (GSK). The video highlighted GSK's commitment
to the treatment of metastatic breast cancer during October, which is Breast
Cancer Awareness Month. The video focused on metastatic breast cancer patients
who have gone through multiple rounds of treatment and are seeking new ways to
fight their disease – a population often forgotten during this time of
celebration. The video was shared internally on flat screens in GSK's offices,
as well as on GSK's company intranet, where employees could watch and share.
The straightforward tone and stark statistics served as a reminder to GSK
employees of what they're fighting for.
Best Energy Website went to GTO's redesign of Hess.com. GTO's design and tech
teams elevated the Hess brand story to convey how the company has become a
global force in energy by augmenting and diversifying their product offerings.
Users gain with a richer, more engaging experience, utilizing fully responsive
design to ensure functionality across all devices, a custom HTML5 video
player, Enterprise CMS with the capability to launch micro-sites off of the
main site on demand, and a host of other exciting interactive tools.
Greater Good, GTO's pro bono arm, took home the Best Advocacy Online Video via
their Big Red Box initiative. Greater Good is GTO's effort to make a positive
impact on the local communities where employees live and work: New York, San
Francisco, and Madrid. The Big Red Box is used to raise awareness for local
charities, and has significantly expanded Greater Good's donation
capabilities. 100% of all donations have gone directly to those in need.
About Greater Than One: Greater Than One is the leading full-service digital
communications agency serving digital companies in complex industries. GTO
offers powerful and simple solutions that empower brands, drive sales, and
About Greater Good: GTO's pro bono arm, Greater Good partners with local
charities to help enrich the communities where we live and work.
CEO, Greater Than One
SOURCE Greater Than One Inc.
Press spacebar to pause and continue. Press esc to stop.