Oakley Enters Partnership with Little League®

  Oakley Enters Partnership with Little League®

  Company Working to Raise Awareness of Protection and Performance Needs in
                         Youth Baseball and Softball

Business Wire

FOOTHILL RANCH, Calif. -- April 3, 2014

Oakley, Inc. today announced it has entered into a partnership agreement with
Little League^® International, making the company the Official Eyewear Sponsor
of Little League Baseball and Softball.

Oakley recently introduced Quarter Jacket, a new sport performance eyewear
specifically engineered f ...

Oakley recently introduced Quarter Jacket, a new sport performance eyewear
specifically engineered for youth faces. (Photo: Business Wire)

“We are honored to be Little League’s new partner and proud to bring our
premium technologies to today’s young players,” said Oakley CEO Colin Baden.
“With 2.4 million boys and girls playing in more than 80 countries, Little
League is the world’s largest youth sports organization, and the partnership
will further our efforts to promote awareness of eye safety for youth around

This year marks the 75th anniversary of Little League, and part of its ongoing
success can be attributed to assistance provided by sponsorships that offset
the costs of programs on the local league level. Partnerships such as the new
alliance with Oakley help maintain low team affiliation fees and provide
valuable training, educational resources and expertise, aiding in projects
such as the Coaches Resource Center video training and the new Tee Ball

Baden continued, “From Hall of Famers Tony Gwynn and Rickey Henderson to
today’s superstars like Miguel Cabrera and Matt Kemp, some of the greatest
players in the game consider Oakley eyewear to be essential gear for the
sport. Tomorrow’s legends deserve the performance of our optical innovation.
More importantly, players young and old need the protection of our
technologies because injuries can happen in the blink of an eye.”

Oakley recently introduced new sport performance eyewear for youth called
Quarter Jacket™. Specially engineered to fit youth, Quarter Jacket blends the
convenience of an interchangeable lens design with clarity and protection so
the new generation of athletes can take advantage of the company’s optical
breakthroughs, including uncompromising impact resistance.

The nation’s leading volunteer eye health and safety organization dedicated to
fighting blindness and saving sight, Prevent Blindness, estimates that more
than 31,000 people a year suffer eye injuries related to sports activities,
and 4,040 of those injuries occur in baseball and softball. The American
Academy of Ophthalmology estimates that 90 percent of eye injuries are
preventable with the use of proper safety eyewear. Oakley sports technology is
synonymous with protection, and head-on protection provided by its new Quarter
Jacket eyewear meets ANSI Z87.1 standards for high-mass and high-velocity
impact. In addition, Oakley Plutonite® lens material filters out 100% of all
UVA, UVB, UVC and harmful blue light up to 400nm.

“Little League’s national partners play an important role in ensuring that
millions of boys and girls have a wonderful Little League experience, and
parents have a healthy, affordable recreational outlet for their children,”
said Liz DiLullo Brown, Little League Vice President of Marketing and
Strategic Partnerships. “We’re excited to welcome Oakley as the Official
Eyewear Sponsor of Little League Baseball and Softball and work with them to
inform all our players, parents and volunteers on the role that Oakley
products can play in enhancing the experience on the field."

Little League strives to find partners that fit its mission of giving all
children a positive, safe experience in the sport, and Oakley will provide
opportunities and information on eye protection and performance. The company
will be on site at the Little League Baseball^® World Series this year to
educate consumers on the critical benefits of eye protection and the optical
superiority of Oakley eyewear provided by the company’s renowned High
Definition Optics^® (HDO^®). Oakley also intends to outfit regional teams at
the Little League Baseball World Series with customizedeyewear.

Visit Oakley.com to learn more about the company’s performance products for
men and women. Also visit us at Facebook, Twitter, YouTube and Instagram.

Click to Tweet: .@Oakley enters partnership with @LittleLeague baseball

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of
the leading sports brands in the world. The holder of more than 675 patents,
Oakley is continually seeking problems, solving them with inventions and
wrapping those inventions in art. This philosophy has made Oakley one of the
most iconic and inimitable brands on the market, with innovations that
world-class athletes around the globe depend on to compete at the highest
level possible. Oakley is famed for its insuperable lens technologies such as
High Definition Optics® (HDO®) which is incorporated into all Oakley
sunglasses and prescription eyewear, and all premium Oakley goggles. Oakley
has extended its leadership position as the world’s leading sports eyewear
brand into apparel, footwear and accessories collections. Laser focused on the
consumer, Oakley has both men’s and women’s product lines that target Sports
Performance, Active and Lifestyle consumers. Oakley is a subsidiary of
Luxottica Group. Additional information is available at www.oakley.com.

About Little League^®

Little League^® Baseball and Softball is the world’s largest organized youth
sports program, with 2.4 million players and one million adult volunteers in
every U.S. state and more than 80 other countries. In 2014, Little League is
celebrating its 75^th Anniversary of developing major league people. For more
information, visit LittleLeague.org, or follow the Little League on Facebook
(facebook.com/LittleLeague) or Twitter (twitter.com/LittleLeague). Celebrate
Little League’s 75^th Anniversary online at LittleLeagueBigLegacy.com,
official hashtag: #LittleLeague75.

Photos/Multimedia Gallery Available:



Oakley Editorial Contact:
Oakley Inc.
Dara Reiter
Little League Editorial Contact:
Little League Baseball
Brian McClintock
570-326-1921 ext. 2252
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