Alliance Data Signs New Long-Term Agreement With Leading Footwear and Accessories Retailer DSW Designer Shoe Warehouse

    Alliance Data Signs New Long-Term Agreement With Leading Footwear and
               Accessories Retailer DSW Designer Shoe Warehouse

New DSW Shoe Lover Visa Credit Card Program to Give DSW Customers Meaningful
Rewards on Everyday Spend and Accelerate Earning of Valuable Reward

PR Newswire

DALLAS, April 3, 2014

DALLAS, April 3, 2014 /PRNewswire/ --Alliance Data Systems Corporation (NYSE:
ADS), a leading global provider of data-driven marketing and loyalty
solutions, today announced its Retail Services business, which manages more
than 130 private label and co-brand credit programs, has signed a long-term
agreement to provide co-brand credit card services for DSW Inc. (NYSE: DSW),
utilizing Alliance Data's extensive credit and loyalty marketing expertise.
Columbus, Ohio-based DSW Inc. offers a wide selection of brand name and
designer shoes and accessories for women, men and children. DSW delivers a
distinctive shopping experience through and 400 DSW Shoe Warehouse
stores in 43 states, the District of Columbia and Puerto Rico and reported
sales of approximately $2.4 billion for FY 2013.

Alliance Data logo.

The DSW Shoe Lover Visa will enable cardmembers to accelerate their earnings
of DSW Rewards Certificates through the DSW Rewards program for purchases they
make every day, such as groceries, gas, and dining. With 22 million active
members, DSW Rewards is an award-winning loyalty program through which members
earn certificates toward future DSW purchases and receive special member-only
offers. The new complementary credit card program will help bolster sales and
further engender loyalty among DSW's passionate and savvy customer base.

"Alliance Data's retail heritage and proven credit and marketing tools were
key factors in our partnership decision," said Kelly Cook, Executive Vice
President and Chief Marketing Officer of DSW, Inc. "Working with Alliance
Data, we're confident we will deliver additional value to our Rewards
customers through this new credit card program by offering more opportunities
to accelerate the points they can earn and redeem at DSW. We look forward to
collaborating with Alliance Data to develop this program as a driver of growth
for our business."

Alliance Data will work with DSW to enhance DSW Rewards program features that
reward cardmembers, as well as leverage its loyalty and mobile marketing
capabilities to further support one-to-one Shoe Lover engagement. In addition,
DSW Shoe Lover Visa Signature^® cardmembers will have access to all of Visa
Signature's benefits, including travel, entertainment and sports discounts
and experiences, as well as, travel protection.

"DSW is a respected retailer with a reputation for unparalleled customer
service," added Melisa Miller, president of Alliance Data Retail Services.
"It's a pleasure to work with DSW toward the goal of reinforcing brand loyalty
through our marketing and data-driven expertise. We look forward to helping
DSW achieve its sales and growth goals and believe this is the beginning of a
long, results-driven partnership."

About Alliance Data Retail Services
Alliance Data Retail Services is one of the nation's leading providers of
branded credit card programs, with more than 130 marketing-driven private
label, co-brand and commercial programs in partnership with many of North
America's best-known brands. The business delivers upon its Know more. Sell
more.^® commitment by leveraging customer insight to drive sales for its
client partners. Leveraging deep-rooted marketing expertise, transaction-based
customer data, and advanced analytics, Alliance Data Retail Services creates
turnkey, multichannel credit programs designed to help its clients develop
stronger, more profitable customer relationships. Alliance Data Retail
Services is part of the Alliance Data family of companies. To learn more about
Alliance Data Retail Services, visit

About Alliance Data
Alliance Data^® (NYSE: ADS) and its combined businesses is a leading global
provider of data-driven marketing and loyalty solutions serving large,
consumer-based industries. The Company creates and deploys customized
solutions, enhancing the critical customer marketing experience; the result is
measurably changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands. Alliance Data
helps its clients create and increase customer loyalty through solutions that
engage millions of customers each day across multiple touch points using
traditional, digital, mobile and emerging technologies. An S&P 500 company
headquartered in Dallas, Alliance Data and its three businesses employ
approximately 12,000 associates at more than 80 locations worldwide. Alliance
Data was named to FORTUNE magazine's 2014 list of World's Most Admired

Alliance Data consists of three businesses: Alliance Data Retail Services, a
leading provider of marketing-driven credit solutions; Epsilon^®, a leading
provider of multichannel, data-driven technologies and marketing services; and
LoyaltyOne^®, which owns and operates the AIR MILES^® Reward Program, Canada's
premier coalition loyalty program. For more information about the company,
visit our website,, or follow us on Twitter via

About DSW Inc.
DSW Inc. is a leading branded footwear, handbag and accessories retailer that
offers a wide selection of brand name and designer fashion for women, men, and
kids. As ofMarch 27, DSW operates 400 stores in 43 states, theDistrict of
ColumbiaandPuerto Rico, and operates an e-commerce site,,
and a mobile website, DSW also supplies footwear to 351
leased locations inthe United Statesunder the Affiliated Business Group. For
store locations and additional information about DSW,
visit Follow DSW on Twitter
at and

Alliance Data's Safe Harbor Statement/Forward Looking Statements
This release may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such statements may use words
such as "anticipate," "believe," "continue," "could," "estimate," "expect,"
"intend," "may," "predict," "project," "would," and similar expressions as
they relate to us or our management. When we make forward-looking statements,
we are basing them on our management's beliefs and assumptions, using
information currently available to us. Although we believe that the
expectations reflected in the forward-looking statements are reasonable, these
forward-looking statements are subject to risks, uncertainties and
assumptions, including those discussed in our filings with the Securities and
Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if our
underlying assumptions prove to be incorrect, actual results may vary
materially from what we projected. Any forward-looking statements contained in
this presentation reflect our current views with respect to future events and
are subject to these and other risks, uncertainties and assumptions relating
to our operations, results of operations, growth strategy and liquidity. We
have no intention, and disclaim any obligation, to update or revise any
forward-looking statements, whether as a result of new information, future
results or otherwise, except as required by law.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: Statements in this presentation regarding Alliance Data Systems
Corporation's business which are not historical facts are "forward-looking
statements" that involve risks and uncertainties. For a discussion of such
risks and uncertainties, which could cause actual results to differ from those
contained in the forward-looking statements, see "Risk Factors" in the
Company's Annual Report on Form 10-K for the most recently ended fiscal year.
Risk factors may be updated in Item 1A in each of the Company's Quarterly
Reports on Form 10-Q for each quarterly period subsequent to the Company's
most recent Form 10-K.


Alliance Data                        DSW, Inc.

Tiffany Louder – Investor Relations  Christina Cheng
Alliance Data
Julie Prozeller – Analysts/Investors

FTI Consulting

Shelley Whiddon – Media

Alliance Data


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SOURCE Alliance Data Systems Corporation

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