Prudential California Realty Joins Berkshire Hathaway HomeServices Real Estate Brokerage Network

  Prudential California Realty Joins Berkshire Hathaway HomeServices Real
  Estate Brokerage Network

 Guerneville-based brokerage now operating as Berkshire Hathaway HomeServices
                           Sonoma County Properties

Business Wire

GUERNEVILLE, Calif. -- April 3, 2014

Berkshire Hathaway HomeServices, the new real estate brokerage network
operated by HSF Affiliates LLC, announced that Prudential California Realty
has joined the brand and is operating as Berkshire Hathaway HomeServices
Sonoma County Properties. The brokerage joins a growing roster of affiliates
that have transitioned to the network since September. Berkshire Hathaway
HomeServices now is comprised of over 27,000 agents and 700 offices in 37

“The transition to Berkshire Hathaway HomeServices has already generated a
great amount of excitement for our company,” said Debra Johnson, broker/owner
of Berkshire Hathaway HomeServices Sonoma County Properties. “This brand is
inspired by the world’s most trusted corporation – Berkshire Hathaway Inc. –
and, combined with a suite of new resources, our agents are eager to hit the
ground running under our new banner.”

With the transition, Sonoma County Properties’ associates gain access to
Berkshire Hathaway HomeServices’ ongoing business consultation, professional
education, marketing support and robust real estate technology platform – the
Global Network Platform. Johnson sees these resources as a way to grow the
brokerage’s footprint and exposure in the market.

“Berkshire Hathaway HomeServices is a great fit for our company and for Sonoma
County,” Johnson said. “The brand reflects Berkshire Hathaway HomeServices’
values of trust, integrity stability and longevity, and we live these values
every day. As we operate in one the nation’s most philanthropic counties, we
feel a general kinship with Berkshire Hathaway, a business run with integrity
and generosity at its core.”

Stephen Phillips, chief operating officer of HSF Affiliates, welcomed Johnson
and her company to the network. “Debra’s exceptional record of success in
Sonoma County real estate and her deep local ties set her apart as an industry
leader in Northern California,” said Phillips. “Berkshire Hathaway
HomeServices is pleased to welcome Sonoma County Properties to the network,
and with it, a strong base of clients throughout the North Bay.”

The brokerage’s Cabernet and Cream yard signs are now appearing throughout
Sonoma County. And, to accommodate for its already growing business, Sonoma
County Properties will open an additional office in Sebastopol by early

About Berkshire Hathaway HomeServices Sonoma County Properties

Based in Guerneville, Berkshire Hathaway HomeServices Sonoma County Properties
is a full-service brokerage serving Northern California. The independently
owned company conducts business with the highest regard for ethics, fair
housing practices and a fundamental belief in the right to own real property.
Visit for details.

About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real
estate brokerage network built for a new era in residential real estate. The
network, among the few organizations entrusted to use the world-renowned
Berkshire Hathaway name, brings to the real estate market a definitive mark of
trust, integrity, stability and longevity. Berkshire Hathaway HomeServices in
early 2014 was named “Real Estate Agency Brand of the Year” by consumers in
the 26^th annual Harris Poll EquiTrend® study of the largest real estate
networks. Visit

Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices,
Prudential Real Estate and Real Living Real Estate franchise networks. The
company is a joint venture of which HomeServices of America, Inc., the
nation’s second-largest, full-service residential brokerage firm, is a
majority owner. HomeServices of America is an affiliate of world-renowned
Berkshire Hathaway Inc.

Prudential, the Prudential logo and the Rock symbol are service marks of
Prudential Financial, Inc. and its related entities, and are used under
license with no other affiliation with Prudential.


Berkshire Hathaway HomeServices
Kevin Ostler, 949-794-7980
Marisa Mulqueen, 212-704-8112
Press spacebar to pause and continue. Press esc to stop.