Rosetta Stone: As Foreign-Born Players Flood America's National Pastime, Rosetta Stone Helps Major League Baseball Teams

   Rosetta Stone: As Foreign-Born Players Flood America's National Pastime,
  Rosetta Stone Helps Major League Baseball Teams Overcome Language Barriers


          As Foreign-Born Players Flood America's National Pastime,
  Rosetta Stone Helps Major League Baseball Teams Overcome Language Barriers
  Language-learning technology leader provides communication solutions to 12
                     Major League Baseball organizations

April 3, 2014, Arlington, VA - Thirty major league teams have just opened  the 
139^th season of Major League  Baseball and this just  might be the year  when 
you  can  add  another  key   position  to  team  rosters:  foreign   language 
interpreter. With  so many  non-U.S. native  ballplayers now  playing in  the 
major leagues, the need  for language training  and/or interpreters has  never 
been greater.  According  to  Major  League  Baseball,  non-U.S.-born  players 
comprised just  over 28  percent of  2013's opening  day rosters,  with  Latin 
Americans notching approximately 24 percent. And while many of these  players 
speak English well, many do not.

"There's a growing  need for language  training in major  league baseball,  no 
doubt about it,"  said Steve  Swad, President and  CEO of  Rosetta Stone,  the 
global language-learning leader. "We're officially doing business with  nearly 
half of  all major  league teams,  and many  ballplayers have  been using  our 
programs on  their own."  Indeed, Rosetta  Stone's fast-growing  Enterprise  & 
Education division  currently  has  contracts  with  12  major  league  clubs, 
including the  Washington Nationals,  Los Angeles  Dodgers, Seattle  Mariners, 
Milwaukee  Brewers,  Texas  Rangers,   Atlanta  Braves,  Pittsburgh   Pirates, 
Philadelphia Phillies, Baltimore  Orioles, Houston Astros,  Miami Marlins  and 
Detroit Tigers.

While the need for  language training is  on the rise  in at the  major-league 
level, it is even more pronounced in  the minor leagues, where nearly half  of 
all roster  spots  belong to  Latin  American ballplayers.  Rosetta  Stone  is 
actively used by  the farm-clubs  associated with the  company's major  league 
contract teams, and  it is also  available to players  at many Latin  American 
baseball academies. "Clubs have  discovered that in order  for the players  to 
function and collaborate effectively  on the field and  in the clubhouse  with 
their teammates, they must acquire  English skills," said Charles  Frydenborg, 
Rosetta Stone's Senior Director, Corporate Sales for North America.

Rosetta Stone CEO Swad added that  baseball has become like any other  rapidly 
globalizing business.  "Language  training  makes  organizations  better.  We 
haven't yet found a way to equate that to higher batting averages, but helping
ballplayers communicate with each  other and connect with  fans and the  media 
makes all the sense in the world."

It may be  worth noting that  some baseball words  don't naturally cross  home 
plate in  all languages.  The  word bullpen,  for  example, is  identical  in 
English, Spanish and  Japanese, while outside  the English language,  beanball 
may call to mind a restaurant menu more readily than a hit batsman. And though
no ballplayer has yet to blame his third-base coach's poor language skills for
a missed sign, the next time you see a hitter step out of the batter's box and
look down the line in bewilderment,  you may wonder if something important  is 
getting lost in translation. 

About Rosetta Stone

Rosetta Stone Inc.  (NYSE: RST)  is dedicated to  changing the  way the  world 
learns.  The  company's  innovative  technology-driven  language  and  reading 
solutions  are   used  by   thousands  of   schools,  businesses,   government 
organizations and millions of individuals  around the world. Founded in  1992, 
Rosetta Stone pioneered the use of interactive software to accelerate language
learning. Today the  company offers  courses in  30 languages,  from the  most 
commonly spoken (such as English, Spanish and Mandarin) to the less  prominent 
(including Swahili,  Swedish  and  Tagalog). Since  2013,  Rosetta  Stone  has 
expanded  beyond  language  and  deeper  into  education-technology  with  its 
acquisitions of  Livemocha, Lexia  Learning, Vivity  Labs, and  Tell Me  More. 
Rosetta Stone is based in Arlington, VA, and has offices around the world.

For more information, visit

"Rosetta Stone" is a registered trademark or trademark of Rosetta Stone Ltd.
in the United States and other countries.

Media Contact:
Jonathan Mudd


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Source: Rosetta Stone via Globenewswire
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