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Rosetta Stone: As Foreign-Born Players Flood America's National Pastime, Rosetta Stone Helps Major League Baseball Teams

   Rosetta Stone: As Foreign-Born Players Flood America's National Pastime,   Rosetta Stone Helps Major League Baseball Teams Overcome Language Barriers                                                                                           As Foreign-Born Players Flood America's National Pastime,   Rosetta Stone Helps Major League Baseball Teams Overcome Language Barriers   Language-learning technology leader provides communication solutions to 12                      Major League Baseball organizations  April 3, 2014, Arlington, VA - Thirty major league teams have just opened  the  139^th season of Major League  Baseball and this just  might be the year  when  you  can  add  another  key   position  to  team  rosters:  foreign   language  interpreter. With  so many  non-U.S. native  ballplayers now  playing in  the  major leagues, the need  for language training  and/or interpreters has  never  been greater.  According  to  Major  League  Baseball,  non-U.S.-born  players  comprised just  over 28  percent of  2013's opening  day rosters,  with  Latin  Americans notching approximately 24 percent. And while many of these  players  speak English well, many do not.  "There's a growing  need for language  training in major  league baseball,  no  doubt about it,"  said Steve  Swad, President and  CEO of  Rosetta Stone,  the  global language-learning leader. "We're officially doing business with  nearly  half of  all major  league teams,  and many  ballplayers have  been using  our  programs on  their own."  Indeed, Rosetta  Stone's fast-growing  Enterprise  &  Education division  currently  has  contracts  with  12  major  league  clubs,  including the  Washington Nationals,  Los Angeles  Dodgers, Seattle  Mariners,  Milwaukee  Brewers,  Texas  Rangers,   Atlanta  Braves,  Pittsburgh   Pirates,  Philadelphia Phillies, Baltimore  Orioles, Houston Astros,  Miami Marlins  and  Detroit Tigers.  While the need for  language training is  on the rise  in at the  major-league  level, it is even more pronounced in  the minor leagues, where nearly half  of  all roster  spots  belong to  Latin  American ballplayers.  Rosetta  Stone  is  actively used by  the farm-clubs  associated with the  company's major  league  contract teams, and  it is also  available to players  at many Latin  American  baseball academies. "Clubs have  discovered that in order  for the players  to  function and collaborate effectively  on the field and  in the clubhouse  with  their teammates, they must acquire  English skills," said Charles  Frydenborg,  Rosetta Stone's Senior Director, Corporate Sales for North America.  Rosetta Stone CEO Swad added that  baseball has become like any other  rapidly  globalizing business.  "Language  training  makes  organizations  better.  We  haven't yet found a way to equate that to higher batting averages, but helping ballplayers communicate with each  other and connect with  fans and the  media  makes all the sense in the world."  It may be  worth noting that  some baseball words  don't naturally cross  home  plate in  all languages.  The  word bullpen,  for  example, is  identical  in  English, Spanish and  Japanese, while outside  the English language,  beanball  may call to mind a restaurant menu more readily than a hit batsman. And though no ballplayer has yet to blame his third-base coach's poor language skills for a missed sign, the next time you see a hitter step out of the batter's box and look down the line in bewilderment,  you may wonder if something important  is  getting lost in translation.   About Rosetta Stone  Rosetta Stone Inc.  (NYSE: RST)  is dedicated to  changing the  way the  world  learns.  The  company's  innovative  technology-driven  language  and  reading  solutions  are   used  by   thousands  of   schools,  businesses,   government  organizations and millions of individuals  around the world. Founded in  1992,  Rosetta Stone pioneered the use of interactive software to accelerate language learning. Today the  company offers  courses in  30 languages,  from the  most  commonly spoken (such as English, Spanish and Mandarin) to the less  prominent  (including Swahili,  Swedish  and  Tagalog). Since  2013,  Rosetta  Stone  has  expanded  beyond  language  and  deeper  into  education-technology  with  its  acquisitions of  Livemocha, Lexia  Learning, Vivity  Labs, and  Tell Me  More.  Rosetta Stone is based in Arlington, VA, and has offices around the world.  For more information, visit www.rosettastone.com.  "Rosetta Stone" is a registered trademark or trademark of Rosetta Stone Ltd. in the United States and other countries.  Media Contact: Jonathan Mudd jmudd@rosettastone.com 571-357-7148  ------------------------------------------------------------------------------  This announcement is distributed by NASDAQ OMX Corporate Solutions on behalf of NASDAQ OMX Corporate Solutions clients. The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein. Source: Rosetta Stone via Globenewswire HUG#1774011  
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