World's Largest Clothing Brands Commit to Eliminate Endangered Forests from Viscose Clothing

 World's Largest Clothing Brands Commit to Eliminate Endangered Forests from
                               Viscose Clothing

PR Newswire

VANCOUVER, April 2, 2014

H&M and Zara/Inditex Partner with Canopy to Transform Clothing's Impacts on
Species, Forests and Climate

VANCOUVER, April 2, 2014 /PRNewswire/ - Today, the world's two largest
clothing brands are making commitments to eliminate ancient and endangered
forests from all of their rayon and viscose clothing. The companies, retail
and design leaders H&M and Zara/Inditex, developed these new purchasing
commitments in partnership with award-winning environmental organization
Canopy as part of an initiative to address the growing impacts of the clothing
industry on the world's forests, biodiversity and climate. Well-known
sustainability brand Loomstate is also backing the "Fashion Loved by Forest"

Canopy research has found that threatened forests are routinely making their
way into clothing. Rayon, viscose, modal and other trademarked fabrics are
increasingly made from the world's most endangered forests, from the tropical
rainforests of Indonesia to the great northern Boreal Forests. Globally rare
forests are cut down, pulped and spun into suit jacket linings, dresses,
skirts, t-shirts and tank tops. The dissolving pulp/viscose industry is poised
for continued ambitious expansion and poses an increasing risk to threatened
forest ecosystems around the world. Today's commitments by these brands will
help curtail the problem and build solutions.

"These clothing sector leaders are showing that being stylish doesn't have to
cost the earth," said Nicole Rycroft, Canopy's Executive Director. "Canopy is
excited to see two of the largest brands, both major trendsetters, stepping up
to ensure fabrics are no longer sourced from the world's endangered forests."

The global apparel industry is a $1.2 trillion USD sector with enormous market
and cultural influence. Now Inditex/Zara and H&M, in concert with Loomstate,
EILEEN FISHER, Quiksilver, and 17 other brands and designers supporting
Canopy's "Fashion Loved by Forest" initiative ( will be
tackling supply-chain transparency specific to forest-fabric sourcing. Their
efforts will both help them avoid fibre from contentious forest regions and
send a powerful signal to the logging and pulp sectors that market demands are

"H&M wants to play a strong role in ensuring a future for the planet's ancient
and endangered forests. We are fully committed to exploring our supply chain
and doing our utmost to avoid these fabrics within the next three years", said
Henrik Lampa, Environmental Sustainability Manager at H&M. "Working with
Canopy, we are excited to take the additional step of encouraging leaders
throughout the supply chain to support conservation in endangered forests and
use alternative inputs, for example recycled clothing, so our actions create
lasting change", he added.

Last year, an estimated 70 million trees were cut for fabric production, a
number projected to double in the next 20 years. The last intact rainforests
of Indonesia are falling at an alarming rate and species such as the
critically endangered orangutan may vanish within our lifetimes if this trend
is not reversed. In the only campaign of its kind globally, it is the combined
efforts of leading brands, designers, retailers, models, suppliers,
fashionistas and Canopy that will help curtail the demise of critical forest
ecosystems and spark the development of solutions.


Contact: For more information or to arrange an interview with Canopy or the
brands, contact: Catherine Stewart, Communications Director, Canopy at
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