Radware's Web Performance Optimization Helps Fashion Retailer Stay in Style
Radware's FastView Technology Cuts Load Time of Retailer's Website Up to 25% -
Enhances Customer Quality-of-Experience
MAHWAH, N.J., April 2, 2014 (GLOBE NEWSWIRE) -- Radware^® (Nasdaq:RDWR), a
leading provider of application delivery and application security solutions
for virtual and cloud data centers, today announced JD Williams, a leading
internet and catalogue home shopping company has recently deployed Radware's
FastView^®, cutting page load times for its website by over 25%.
Based in Manchester, England, JD Williams has over six million customers and
operates 28 brand websites served over desktop, tablet and mobile devices.
Although JD Williams has very productive websites, it recognized growing
challenges from new tablet/smartphone devices and the need to deliver a richer
multi-channel experience to its customers. The requirement to deliver larger
images through smaller communication links provided a driver to improve
customer experience by reducing page response times.
"Engagement and conversion rates are affected by the speed in which a website
responds to the customer. As content gets more complex the technical challenge
increases and website performance degrades. If we can't serve up a page quick
enough, our chance to convert a browser to a buyer diminishes rapidly," says
Neil McGowan, IT Director for JD Williams. "With web page load times
increasing to around five seconds, we were interested in finding a solution to
address this problem."
JD Williams also investigated mobile acceleration as the volume of visitors
using mobile devices / tablets to access websites is now approximately 40%. As
part of this work the company identified a major improvement which could be
made by deploying Front End Optimization (FEO). After evaluating a number of
vendors, JD Williams selected Radware based on its knowledge and experience
with FEO solutions.
"After making our initial assessment, we made several recommendations on what
could enhance the experience with JD Williams for both the mobile and desktop
user," says Kent Alstad, vice president of acceleration, Radware. "In a few
days, we were able to implement a simple and highly effective solution that
reduced the number of server requests per page and response payload which in
turn, shaved over two seconds off its page load time."
With this out-of-the-box solution, JD Williams is able to ensure performance
predictability and high application SLA at all times. It is also able to
reduce the number of server requests per page and response payload which in
turn, enables higher conversion rates, more revenues and increased customer
"This is great technology which has enabled us to deliver top quartile website
response time performance, for media rich web applications accessed through
smartphones and tablets," added Neil McGowan.
Radware (Nasdaq:RDWR), is a global leader of application delivery and
application security solutions for virtual and cloud data centers. Its
award-winning solutions portfolio delivers full resilience for
business-critical applications, maximum IT efficiency, and complete business
Radware's solutions empower more than 10,000 enterprise and carrier customers
worldwide to adapt to market challenges quickly, maintain business continuity
and achieve maximum productivity while keeping costs down. For more
information, please visit www.radware.com.
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