Hormel Foods Introduces Industry-First Shelf-Stable Egg with New Hormel® Compleats™ Breakfast

  Hormel Foods Introduces Industry-First Shelf-Stable Egg with New Hormel®
  Compleats™ Breakfast

Business Wire

AUSTIN, Minn. -- April 2, 2014

Although 84 percent of Americans believe that eating breakfast is an essential
part of their morning routine, 56 percent skip it several times a week or
more.^1 To address this gap for time-starved consumers, Hormel Foods has
introduced Hormel® Compleats™ breakfast, a line of convenient, hearty
breakfast meals ready in just 60 seconds. The new line is the first in the
shelf-stable microwavable breakfast meals category to include real eggs,
utilizing innovative new technology to create a breakfast packed with protein.

Hormel® Compleats™ breakfast features four tasty single-serve varieties,
including two with real eggs – Bacon Breakfast Scramble and Sausage Breakfast
Scramble – as well as Roasted Potatoes & Sausage Gravy and Apple Cinnamon
Oatmeal. It’s an ideal solution for Americans who are increasingly forced to
choose between conflicting priorities, with 53 percent passing on breakfast
because they don’t have enough time, they want to get extra sleep, or they
don’t like preparing it.^2

“We know that consumers are looking for a substantial breakfast option, but
need a product that also fits in with their fast-paced lifestyle – and we saw
an opportunity to deliver on both,” said Luis Marconi, vice president of
grocery products marketing at Hormel Foods. “It took five years to innovate
the technology necessary to have a great-tasting shelf-stable egg. The process
dramatically shortens the cooking time to make it possible to produce items
with eggs and dairy that taste great.”

With a variety of flavors to fit any craving, the Hormel® Compleats™ breakfast
line is a perfect fit for consumers who typically enjoy breakfast at work,
since it doesn’t require refrigeration. Each tray provides a balance of
carbohydrates, calories, and protein, featuring quality meats, flavorful
potatoes, or slow cooked oatmeal. Select varieties feature 17-20 grams of
protein per serving, and are a good source of fiber.

“Eggs are a great source of nutrients – just one egg contains 13 essential
vitamins and minerals, high-quality protein, and antioxidants,” said Mitch
Kanter, Ph.D., executive directorof the Egg Nutrition Center. “Real eggs,
paired with another protein-rich accompaniment and additional nutrient-rich
foods, help provide consumers with a nutritious start to their day.”

To support the launch of this innovative new line, the brand has partnered
with Richard Karn, famous for his role as Al Borland on the ‘90s sitcom Home
Improvement, for a series of breakfast makeovers in Knoxville and Des Moines,
Iowa. Richard will swap consumers’ ordinary breakfasts for Hormel® Compleats™
breakfast, helping commuters start their day with a filling and tasty meal.

The Hormel® Compleats™ breakfast line is just the latest innovative addition
to the already strong Hormel® Compleats® lineup, which includes more than 40
varieties across several meal occasions, including lunch, dinner, and kids
meals. Now offered in grocery stores nationwide and conveniently located in
the soup and pasta aisle, Hormel® Compleats™ breakfast  is available at a
suggested retail price of $2.18 - $2.99.

About Hormel Foods

Hormel Foods Corporation, based in Austin, Minn., is a multinational
manufacturer and marketer of consumer-branded food and meat products, many of
which are among the best known and trusted in the food industry. The company
leverages its extensive expertise, innovation and high competencies in pork
and turkey processing and marketing to bring branded, value-added products to
the global marketplace. The company is a member of the Standard & Poor's (S&P)
500 Index, S&P Dividend Aristocrats for 2013, was named the 2013 Sustainable
Supply Chain of the Year by Refrigerated & Frozen Foods magazine, and was
again named one of “The 100 Best Corporate Citizens” by Corporate
Responsibility Magazine for the fifth year in a row. Hormel Foods was
recognized on the G.I. Jobs magazine list of America’s Top 100 Military
Friendly Employers in 2012 and 2013, and named one of the 2014 40 Best
Companies for Leaders by Chief Executive magazine. The company enjoys a strong
reputation among consumers, retail grocers, foodservice and industrial
customers for products highly regarded for quality, taste, nutrition,
convenience and value. For more information, visit http://www.hormelfoods.com.


^1 & ^2 According to a January 2014 study conducted by global polling firm
Penn Schoen Berland


Kelsey M. Scheel
Hormel Foods
Julie H. Craven
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