Macy’s Expands Collection of GoodWeave® Certified Rugs

  Macy’s Expands Collection of GoodWeave® Certified Rugs

    Eight collections of GoodWeave certified child-labor-free rugs will be
          available in select Macy’s stores and online at

Business Wire

NEW YORK -- April 2, 2014

Macy’s (NYSE:M) today announced an expansion of decorative rugs certified by
GoodWeave, an international nonprofit organization that works to end child
labor in the carpet industry and offer educational opportunities to children
in weaving communities throughout the world. Originally launched at Macy’s in
2011, the collection of rugs has grown to include 30 styles in various sizes
and color combinations carried at Macy’s Fine Rug Galleries coast-to-coast and
online at

Macy's expands GoodWeave® certified rug collections; shop Macy's Fine Rug
Galleries and - ...

Macy's expands GoodWeave® certified rug collections; shop Macy's Fine Rug
Galleries and - Bashian, Expedition HG241 Light Blue (Photo:
Business Wire)

“By purchasing a rug certified by GoodWeave, Macy’s customers can feel good
knowing their new handcrafted carpet is not only beautiful, but supports the
education of children across the globe in the effort to end exploitative child
labor,” said Shawn Outler, Macy’s group vice president of leased businesses,
vendor collaboration and multicultural business development. “We are very
proud to support GoodWeave’s meaningful work, and to provide our customers
with high quality, hand-woven carpets created in socially responsible

”GoodWeave’s partnership with Macy’s has the power to transform the problem of
child labor directly on the ground in countries like India,” said Nina Smith,
Executive Director of GoodWeave International. “When a major brand like Macy’s
tells its suppliers that certification is a requirement of doing business, a
message is sent down the supply chain that positive working conditions are a
market requirement. As the largest North American retailer selling GoodWeave
certified rugs, Macy’s market leadership in the area of labor conditions in
the carpet industry is likely to influence others to follow suit. This will
stamp out the problem of child labor permanently.”

GoodWeave certified area rugs, available at Macy’s in styles from Bashian
Brothers and Kenneth Mink, are priced between $359 and $3,595 and currently
include seven handmade collections:


An eighth GoodWeave certified collection, Belleport by Bashian, will be
available starting summer 2014.

In addition to GoodWeave certified rugs, Macy’s offers other products with a
focus on international social responsibility. Macy’s exclusive Path to Peace
program features woven baskets and bowls handmade by survivors of the Rwandan
civil war and genocide, and Macy’s exclusive Heart of Haiti program includes
pieces of jewelry and papier-mâché décor made by artisans still struggling to
recover from the earthquake of 2010.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion
and affordable luxury to customers at approximately 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations through its
leading online store at Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and home. Macy's
is known for such epic events as Macy's 4th of July Fireworks^® and the Macy's
Thanksgiving Day Parade^®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy's flagship stores --
including Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective support of
customers and employees, Macy's helps strengthen communities by supporting
local and national charities giving more than $70 million each year to help
make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our
online pressroom at

About GoodWeave

GoodWeave is an international nonprofit organization that aims to stop child
labor in the rug industry and replicate its market-based approach in other
sectors. It achieves its mission through business engagement, supply chain
monitoring, product certification, consumer education, child rescue, and
broader social and educational initiatives in weaving communities in India,
Nepal and Afghanistan. GoodWeave is the only label for the carpet industry
that monitors all levels of the supply chain, rescues children from
exploitative circumstances, and that has attained full membership in the ISEAL
Alliance as well as ISO 65 accreditation. More than 11 million certified
child-labor-free rugs have been sold worldwide, with 11,500 rescued and
at-risk children receiving educational support from GoodWeave. The GoodWeave
certification label is the best assurance that no child was exploited to make
a carpet or rug.

Photos/Multimedia Gallery Available:



Julie Strider Fukami, 646-429-5213
Tracy Hom, 646-429-7470
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