G. Willi-Food Announces its Entrance into the Soft Drinks Market as it Becomes
the First Israeli Distributor of Stevia Sweetened Cola
YAVNE, Israel, April 2, 2014
YAVNE, Israel, April 2, 2014 /PRNewswire/ --
G. Willi-Food International Ltd. (NASDAQ: WILC) ("Willi-Food"), a global
company that specializes in the development, marketing and international
distribution of kosher foods, today announced its entrance in to the soft
drinks market and its launch in Israel of the "Green Cola" brand, a kosher
carbonated soft drink naturally sweetened by stevia plants.
Green Cola has been marketed by EPAP S.A, a private Greek company, since 2012,
and it is positioned as a specialized product in the diet soft drink market.
Green Cola is EPAP S.A's leading brand product and is currently sold in
Greece, Cyprus and Australia. The diet soft drink contains several nutritional
benefits compared to competing soft drinks in the market. It is naturally
sweetened from the stevia plant extracts, and does not contain any sugar.
Also, the caffeine in Green Cola is derived from a natural source, green
coffee beans, and there are no perservatives in Green Cola. A can of Green
Cola contains two calories and does not contain aspartame or any other
Mr. Zwi Williger, Chairman of Willi-Food commented, "In order to compete with
Coca-Cola, Pepsi Cola and RC Cola, much effort is needed to enter into the
crowded market, and so we have decided to pursue a product not currently
available in Israel. In the beginning, we considered developing a private
brand and through our search we uncovered this new innovative brand. We
believe that stevia is a leading trend in the food product industry and will
be an international hit in the near future. Stevia, as a natural sweetener,
has emerged as a very popular sugar alternative in the food product industry.
With the launch of Green Cola, we are providing the consumer an innovative new
product that emphasizes our direction to promote healthy, nutritional products
that do not compromise our desire to maintain a quality of taste."
FORWARD LOOKING STATEMENT
This press release contains forward-looking statements within the meaning of
safe harbor provisions of the Private Securities Litigation Reform Act of 1995
relating to future events or our future performance, such as statements
regarding trends, demand for our products and expected sales, operating
results, and earnings. Forward-looking statements involve known and unknown
risks, uncertainties and other factors that may cause our actual results,
levels of activity, performance or achievements to be materially different
from any future results, levels of activity, performance or achievements
expressed or implied in those forward-looking statements. These risks and
other factors include but are not limited to: monetary risks including changes
in marketable securities or changes in currency exchange rates- especially
theNIS/U.S. Dollar exchange rate, payment default by any of our major
clients, the loss of one of more of our key personnel, changes in laws and
regulations, including those relating to the food distribution industry, and
inability to meet and maintain regulatory qualifications and approvals for our
products, termination of arrangements with our suppliers, in particular Arla
Foods, loss of one or more of our principal clients, increase or decrease in
global purchase prices of food products, increasing levels of competition in
Israel and other markets in which we do business, changes in economic
conditions in Israel, including in particular economic conditions in the
Company's core markets, our inability to accurately predict consumption of our
products and changes in consumer preferences, our inability to protect our
intellectual property rights, our inability to successfully integrate our
recent acquisitions, insurance coverage not sufficient enough to cover losses
of product liability claims and risks associated with product liability
claims. We cannot guarantee future results, levels of activity, performance or
achievements. The matters discussed in this press release also involve risks
and uncertainties summarized under the heading "Risk Factors" in the Company's
Annual Report on Form 20-F for the year ended December 31, 2012, filed with
the Securities and Exchange Commission on April 30, 2013. These factors are
updated from time to time through the filing of reports and registration
statements with the Securities and Exchange Commission. We do not assume any
obligation to update the forward-looking information contained in this press
This information is intended to be reviewed in conjunction with the Company's
filings with the Securities and Exchange Commission.
G. Willi Food International Ltd.
Raviv Segal, CFO
SOURCE G. Willi-Food International Ltd.
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