Freescale and Broadcom extend ADAS surround-view automotive cameras beyond luxury models and into the mainstream

  Freescale and Broadcom extend ADAS surround-view automotive cameras beyond
  luxury models and into the mainstream

Industry leaders deliver compact, single-package automotive Ethernet-based
solution for the rapidly growing ADAS market

Business Wire

AUSTIN, Texas & IRVINE, Calif. -- April 2, 2014

Advanced Driver Assistance Systems (ADAS) are quickly growing in popularity
among consumers, driven in large part by a strong affinity for the
functionality enabled by surround view cameras such as park assist and blind
spot detection. According to ABI Research, Inc, the global ADAS market is
forecast to reach US$261 billion by 2020, establishing ADAS as one of the
fastest growing segments in the automotive sector.

In response to this growing market trend, Freescale Semiconductor and Broadcom
Corporation have partnered to create Freescale’s Qorivva MPC5606E – the
industry’s first fully-integrated, packaged microcontroller (MCU) and physical
layer transceiver (PHY) solution for use in 360 degree camera systems.

Camera size is increasingly important to automotive OEMS, as manufacturers
prefer peripheral cameras to be miniaturized and unobtrusive to maintain
vehicle aesthetics. Smaller cameras can be more easily hidden within design
features of the car, such as a front grill, bumper or wing mirror. Featuring a
compact 8x8mm package, the Qorivva MPC5606E device is designed to reduce the
size of automotive camera modules by up to 50 percent, while helping speed
time to market and reduce the overall bill-of-material.

Fundamental to the size and performance advantages of the Qorivva MPC5606E is
the incorporation of Broadcom’s BroadR-Reach^® automotive Ethernet PHY. The
integrated Ethernet solution enables compact vision compression and rapid
transmission of video data throughout the vehicle.

Ethernet has emerged as a mainstream automotive network technology, allowing
multiple in-vehicle systems to simultaneously access information over a single
unshielded twisted pair cable at speeds of up to 100 Mbps. By eliminating
cumbersome, shielded cabling, automotive manufacturers can reduce connectivity
costs up to 80 percent and cabling weight up to 30 percent (source: Broadcom).
These cost and weight reductions pave the way for the incorporation of
surround view camera systems beyond the luxury class into higher volume,
mid-range and economy vehicles.

“By leveraging Ethernet, a proven lower-cost, automotive-qualified solution
for secure transmission of in-vehicle data, the next step is to make the
technology even more attractive by enabling ADAS system integrators to
dramatically reduce the footprint of their solutions,” said Davide Santo,
Safety and Chassis Operations Manager for Freescale’s Automotive MCU Group.
“Our collaboration with Broadcom resulted in a single, small-footprint
solution that combines the image compression features of our Qorivva MPC5606E
device with the time stamping and high performance transmission capabilities
of the BroadR-Reach PHY.”

Freescale and Broadcom are both founding members of the OPEN Alliance
Automotive Special Interest Group (SIG) (One-Pair Ethernet). The OPEN SIG is a
non-profit industry alliance of automotive and tech industry leaders dedicated
to establishing Ethernet as the networking technology of choice in automotive
infotainment and ADAS applications. Together with major car makers and global
electronic suppliers, Freescale and Broadcom are committed to the promotion of
BroadR-Reach® as the industry standard interface for automotive Ethernet.

“Demand for our BroadR-Reach technology continues to rise as auto makers
embrace the inherent advantages that Ethernet has to offer,” said Dr. Ali
Abaye, Broadcom Senior Director of Automotive. “Our collaboration with
Freescale will enable the development of more optimized ADAS camera solutions
and drive the proliferation of advanced features in a broader range of
vehicles – beyond the luxury class.”

Built from a portfolio that focuses on automotive quality and long-term
reliability, the Qorivva MPC5606E MCU features:

  *64MHz core built on Power Architecture^® technology
  *512K Flash and 96K SRAM
  *Image compression through a Motion-JPEG encoder
  *IEEE1588 module for time stamping
  *BCM89810 BroadR-Reach PHY
  *8x8mm MAPBGA package with 121 balls

Broadcom's BroadR-Reach automotive-qualified portfolio has met the rigorous
requirements of the global automotive industry including TS16949
compliance/ISO 9001 certification, in-car EMC performance and AEC-Q100
qualification.

Availability

The Freescale Qorivva MPC5606E fully-integrated, packaged MCU with integrated
Broadcom PHY is now available in limited sample quantities. For more
information, contact a local Freescale sales representative.

About Freescale Semiconductor

Freescale Semiconductor (NYSE:FSL) is a global leader in embedded processing
solutions, providing industry leading products that are advancing the
automotive, consumer, industrial and networking markets. From microprocessors
and microcontrollers to sensors, analog integrated circuits and connectivity –
our technologies are the foundation for the innovations that make our world
greener, safer, healthier and more connected. Some of our key applications and
end-markets include automotive safety, hybrid and all-electric vehicles, next
generation wireless infrastructure, smart energy management, portable medical
devices, consumer appliances and smart mobile devices. The company is based in
Austin, Texas, and has design, research and development, manufacturing and
sales operations around the world.www.freescale.com.

About Broadcom

Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global
leader and innovator in semiconductor solutions for wired and wireless
communications. Broadcom® products seamlessly deliver voice, video, data and
multimedia connectivity in the home, office and mobile environments. With the
industry's broadest portfolio of state-of-the-art system-on-a-chip solutions,
Broadcom is changing the world by Connecting everything®. For more
information, go to www.broadcom.com.

Freescale, the Freescale logo and Qorivva are trademarks of Freescale
Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. All other product or service
names are the property of their respective owners. The Power Architecture and
Power.org word marks and the Power and Power.org logos and related marks are
trademarks and service marks licensed by Power.org. © 2014 Freescale
Semiconductor, Inc.

Contact:

Media Contacts:
Freescale Americas
Jack Taylor, 512-560-7143
Freescale Semiconductor
jack.taylor@freescale.com
or
Broadcom
Broadcom Corporation
Tamara Snowden, 408-922-6505
tamaras@broadcom.com
or
Freescale Asia Pacific
Gloria Shiu, (85-22) 666-8237
Freescale Semiconductor
gloria.shiu@freescale.com
or
Freescale Europe, Middle East and Africa
Laurent Massicot, (33-16) 935-7712
Freescale Semiconductor
laurent.massicot@freescale.com
or
Freescale India
Anjali Srivastava, (91-120) 395-0000
Freescale Semiconductor
anjali.srivastava@freescale.com
or
Freescale Japan
Masako Tanikawa, (81-3) 5437-9128
Freescale Semiconductor
Masako.tanikawa@freescale.com
 
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