More Than 47,000 Hospitality Businesses Already Seeing Tangible Results From TripAdvisor's Free, Newly Enhanced Review Express

 More Than 47,000 Hospitality Businesses Already Seeing Tangible Results From
          TripAdvisor's Free, Newly Enhanced Review Express Service

Review Express Users See an Average Uplift of 33 Percent in Reviews as a
Result of the Service

PR Newswire

NEWTON, Mass., April 2, 2014

NEWTON, Mass., April 2, 2014 /PRNewswire/ --TripAdvisor®, the world's largest
travel site*, today announced that over 47,000 hospitality businesses, of
which 30,000 are small to medium-sized hotels and bed & breakfasts, have used
the site's free Review Express service since it launched in May 2013. Review
Express users are seeing an average uplift of 33 percent in reviews for their
property on TripAdvisor as a result of using the service, helping hospitality
businesses enrich their presence on the site.

TripAdvisor Logo

Since the service debuted last May, TripAdvisor has launched a number of
enhancements to the service with the aim of delivering a better user
experience for business owners using Review Express. In July 2013, TripAdvisor
introduced the Review Express Dashboard, providing users of the service with a
useful summary of the effectiveness of their email campaigns, automatically
updated to report on their most recent activity.

In an effort to further improve Review Express for users, TripAdvisor today
announced the latest enhancements to the service, including:

  oMore streamlined ability to save and reuse email campaign templates,
    allowing users to more quickly send email campaigns using saved templates
  oAbility to update photo and "from" email address on multiple templates at
    once using default settings
  oAbility to automate the sending of Review Express campaigns for
    reservations made through internet booking engines connected to
    TripAdvisor^1
  oAdditional how-to guides, tip sheets and best practice information about
    how to get the most out of using Review Express

"There's no question that reviews play a pivotal role in the booking decision
for travelers – according to recent PhoCusWright research, more than half of
TripAdvisor users will not book a hotel that does not have reviews," said
Severine Philardeau, VP Global Partnerships, TripAdvisor for Business. "Review
Express was created to help hospitality businesses encourage and generate more
reviews for their property page on TripAdvisor and the service is delivering
great benefits to business owners. Review Express is helping them to generate
a third more reviews by using the service and, on average, over a quarter of
their total reviews on the site come as a result of a Review Express email."

"Review Express is an incredibly efficient and effective way to collect guest
feedback," said Andrew Couroyer, director of sales and marketing, Golden Eagle
Resort. "Since we began using the product, we've seen a significant increase
in guests posting reviews based on their experience. That helps us get the
word out about our property to other travelers." 

Hospitality business owners must be registered on TripAdvisor to use the free
service. They can access Review Express via their Management Center or via
www.tripadvisor.com/ReviewExpress.

^1For a list of connected Internet Booking Engines, visit
http://www.tripadvisor.com/ConnectPartners

About TripAdvisor
TripAdvisor^®is the world's largest travel site*, enabling travellers to plan
and have the perfect trip. TripAdvisor offers trusted advice from real
travellers and a wide variety of travel choices and planning features with
seamless links to booking tools. TripAdvisor branded sites make up the largest
travel community in the world, reaching more than 260 million unique monthly
visitors** in 2013, and more than 150 million reviews and opinions covering
more than 3.7 million accommodations, restaurants and attractions. The sites
operate in 37 countries worldwide, including China under daodao.com.
TripAdvisor also includes TripAdvisor for Business, a dedicated division that
provides the tourism industry access to millions of monthly TripAdvisor
visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other
travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com,
www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk,
www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com,
www.niumba.com,www.onetime.com, www.oyster.com, www.seatguru.com,
www.smartertravel.com, www.tingo.com,www.travelpod.com,
www.virtualtourist.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, December 2013

**Source: Google Analytics, worldwide data, July 2013

Logo- http://photos.prnewswire.com/prnh/20080902/TRIPADVISORLOGO

SOURCE TripAdvisor

Website: http://www.tripadvisor.com
Contact: Kevin Carter, (617) 795-7577, kcarter@tripadvisor.com
 
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