PANDORA Jewelry Introduces Sparkling Letter Pendants

             PANDORA Jewelry Introduces Sparkling Letter Pendants

PR Newswire

COLUMBIA, Md., April 2, 2014

COLUMBIA, Md., April 2, 2014 /PRNewswire/ -- This spring, PANDORA Jewelry
offers women a new form of personal expression — shimmering pave letter
pendants. The sterling silver and cubic zirconia pendants can be worn on a
necklace chain or paired with a favorite PANDORA charm bracelet.

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PANDORA Jewelry Introduces Sparkling Letter Pendants

The complete alphabet of pendants, as well as the ampersand, allows women to
add custom monograms, words and phrases to their PANDORA jewelry. Spell out a
favorite word, such as "Live," "Laugh,""Love" or combine the letters of a
school or Greek affiliation. For a fashion-forward look, layer an initial with
other meaningful pendants on multiple bracelets or necklace chains of varying

"We're thrilled to introduce the letter pendants, which have been a top
consumer request for a long time," said Angel Ilagan, Vice President,
Marketing, PANDORA Jewelry, Americas. "This addition to our collection gives
women the opportunity to express themselves and their personalities in a whole
new way."

To achieve the level of detail on each hand-finished sterling silver pendant,
PANDORA craftsmen use a micro bead-setting to fit cubic zirconia stones into
tapered holes that are almost level with the surface. The stones are held in
place by small metal beads.

The new letter pendants retail for $35 each and are now available to
consumers. To view the entire spring collection or locate an authorized
PANDORA retailer, visit

NOTE TO EDITORS: For more images, editors and reporters only can contact
Heather Woolford (410-234-2519 or or Keshia Holland
(410-309-0200 or

For more than 30 years, PANDORA has been making its mark in the international
fine jewelry industry and is world-renowned for its high-quality, hand
finished designs made from genuine materials at affordable prices. The
collections inspire women to embrace their individuality with romantic and
feminine pieces that capture the unforgettable moments of life. The strength
of the PANDORA charm bracelet is the detailed design, the high quality and the
unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable
luxury collections include customizable charm bracelets, rings, earrings,
necklaces and watches made from sterling silver and 14K and 18K gold. Perfect
for any occasion, PANDORA jewelry is sold in over 80 countries on six
continents in over 10,300 locations, including approximately 1,100 PANDORA
branded concept stores. To view the PANDORA collection, build a personal piece
online or locate a jeweler, please visit For news and updates,
find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 8,500 people
worldwide, of whom more than 5,900 are located in Gemopolis, Thailand, where
the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ
OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA's total revenue was
DKK 9.0 billion (approximately EUR 1.2 billion). For more information about
PANDORA, please visit


Contact: Keshia Holland, PANDORA, o: 410-309-0200,;
Heather Woolford, GKV, o: 410-234-2519 or m: 410-375-2334,
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