World's Largest Clothing Brands Commit to Eliminate Endangered Forests from Viscose Clothing

 World's Largest Clothing Brands Commit to Eliminate Endangered Forests from  Viscose Clothing  H&M and Zara/Inditex Partner with Canopy to Transform Clothing's Impacts on  Species, Forests and Climate  VANCOUVER, April 2, 2014 /CNW/ - Today, the world's two largest clothing  brands are making commitments to eliminate ancient and endangered forests from  all of their rayon and viscose clothing. The companies, retail and design  leaders H&M and Zara/Inditex, developed these new purchasing commitments in  partnership with award-winning environmental organization Canopy as part of an  initiative to address the growing impacts of the clothing industry on the  world's forests, biodiversity and climate. Well-known sustainability brand  Loomstate is also backing the "Fashion Loved by Forest" campaign.  Canopy research has found that threatened forests are routinely making their  way into clothing. Rayon, viscose, modal and other trademarked fabrics are  increasingly made from the world's most endangered forests, from the tropical  rainforests of Indonesia to the great northern Boreal Forests. Globally rare  forests are cut down, pulped and spun into suit jacket linings, dresses,  skirts, t-shirts and tank tops. The dissolving pulp/viscose industry is poised  for continued ambitious expansion and poses an increasing risk to threatened  forest ecosystems around the world. Today's commitments by these brands will  help curtail the problem and build solutions.  "These clothing sector leaders are showing that being stylish doesn't have to  cost the earth," said Nicole Rycroft, Canopy's Executive Director. "Canopy is  excited to see two of the largest brands, both major trendsetters, stepping up  to ensure fabrics are no longer sourced from the world's endangered forests."  The global apparel industry is a $1.2 trillion USD sector with enormous market  and cultural influence. Now Inditex/Zara and H&M, in concert with Loomstate,  EILEEN FISHER, Quiksilver, and 17 other brands and designers supporting  Canopy's "Fashion Loved by Forest" initiative (www.canopystyle.org) will be  tackling supply-chain transparency specific to forest-fabric sourcing. Their  efforts will both help them avoid fibre from contentious forest regions and  send a powerful signal to the logging and pulp sectors that market demands are  shifting.  "H&M wants to play a strong role in ensuring a future for the planet's ancient  and endangered forests. We are fully committed to exploring our supply chain  and doing our utmost to avoid these fabrics within the next three years", said  Henrik Lampa, Environmental Sustainability Manager at H&M. "Working with  Canopy, we are excited to take the additional step of encouraging leaders  throughout the supply chain to support conservation in endangered forests and  use alternative inputs, for example recycled clothing, so our actions create  lasting change", he added.  Last year, an estimated 70 million trees were cut for fabric production, a  number projected to double in the next 20 years. The last intact rainforests  of Indonesia are falling at an alarming rate and species such as the  critically endangered orangutan may vanish within our lifetimes if this trend  is not reversed. In the only campaign of its kind globally, it is the combined  efforts of leading brands, designers, retailers, models, suppliers,  fashionistas and Canopy that will help curtail the demise of critical forest  ecosystems and spark the development of solutions.    SOURCE  Canopy  For more information or to arrange an interview with Canopy or the brands,  contact: Catherine Stewart, Communications Director, Canopy at 1-604-916-6722,  catherine@canopyplanet.org  To view this news release in HTML formatting, please use the following URL:  http://www.newswire.ca/en/releases/archive/April2014/02/c3496.html  CO: Canopy ST: British Columbia NI: ENV CLO  
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