World's Largest Clothing Brands Commit to Eliminate Endangered Forests from Viscose Clothing

World's Largest Clothing Brands Commit to Eliminate Endangered Forests from 
Viscose Clothing 
H&M and Zara/Inditex Partner with Canopy to Transform Clothing's Impacts on 
Species, Forests and Climate 
VANCOUVER, April 2, 2014 /CNW/ - Today, the world's two largest clothing 
brands are making commitments to eliminate ancient and endangered forests from 
all of their rayon and viscose clothing. The companies, retail and design 
leaders H&M and Zara/Inditex, developed these new purchasing commitments in 
partnership with award-winning environmental organization Canopy as part of an 
initiative to address the growing impacts of the clothing industry on the 
world's forests, biodiversity and climate. Well-known sustainability brand 
Loomstate is also backing the "Fashion Loved by Forest" campaign. 
Canopy research has found that threatened forests are routinely making their 
way into clothing. Rayon, viscose, modal and other trademarked fabrics are 
increasingly made from the world's most endangered forests, from the tropical 
rainforests of Indonesia to the great northern Boreal Forests. Globally rare 
forests are cut down, pulped and spun into suit jacket linings, dresses, 
skirts, t-shirts and tank tops. The dissolving pulp/viscose industry is poised 
for continued ambitious expansion and poses an increasing risk to threatened 
forest ecosystems around the world. Today's commitments by these brands will 
help curtail the problem and build solutions. 
"These clothing sector leaders are showing that being stylish doesn't have to 
cost the earth," said Nicole Rycroft, Canopy's Executive Director. "Canopy is 
excited to see two of the largest brands, both major trendsetters, stepping up 
to ensure fabrics are no longer sourced from the world's endangered forests." 
The global apparel industry is a $1.2 trillion USD sector with enormous market 
and cultural influence. Now Inditex/Zara and H&M, in concert with Loomstate, 
EILEEN FISHER, Quiksilver, and 17 other brands and designers supporting 
Canopy's "Fashion Loved by Forest" initiative ( will be 
tackling supply-chain transparency specific to forest-fabric sourcing. Their 
efforts will both help them avoid fibre from contentious forest regions and 
send a powerful signal to the logging and pulp sectors that market demands are 
"H&M wants to play a strong role in ensuring a future for the planet's ancient 
and endangered forests. We are fully committed to exploring our supply chain 
and doing our utmost to avoid these fabrics within the next three years", said 
Henrik Lampa, Environmental Sustainability Manager at H&M. "Working with 
Canopy, we are excited to take the additional step of encouraging leaders 
throughout the supply chain to support conservation in endangered forests and 
use alternative inputs, for example recycled clothing, so our actions create 
lasting change", he added. 
Last year, an estimated 70 million trees were cut for fabric production, a 
number projected to double in the next 20 years. The last intact rainforests 
of Indonesia are falling at an alarming rate and species such as the 
critically endangered orangutan may vanish within our lifetimes if this trend 
is not reversed. In the only campaign of its kind globally, it is the combined 
efforts of leading brands, designers, retailers, models, suppliers, 
fashionistas and Canopy that will help curtail the demise of critical forest 
ecosystems and spark the development of solutions.

SOURCE  Canopy 
For more information or to arrange an interview with Canopy or the brands, 
contact: Catherine Stewart, Communications Director, Canopy at 1-604-916-6722, 
To view this news release in HTML formatting, please use the following URL: 
CO: Canopy
ST: British Columbia
-0- Apr/02/2014 07:01 GMT
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