Feniks Inc. Acquires Rubi Coffee Kiosk Business From Outerwall

Feniks Inc. Acquires Rubi Coffee Kiosk Business From Outerwall 
Feniks Will Roll-Out Into Market in the Next 60 Days 
SEATTLE, WA  -- (Marketwired) -- 04/02/14 --  Feniks Inc., a new
Seattle food tech start-up, today announced it has acquired the
assets from Outerwall's Rubi coffee kiosk business. The deal includes
the Rubi brand name, technology and associated intellectual property,
along with the completed inventory of Rubi coffee kiosks. The
financial terms of the agreement were not disclosed. 
Feniks Inc. was founded earlier this year by Jim Craig, Travis
Pierce, and Doug Coppenbarger -- three former leaders of the Rubi
kiosk product team at Outerwall. Feniks has raised $1.5m in seed
funding to re-launch the Rubi Micro-Café concept over the next two
months and will work closely with vending operators around the
country to deploy Rubi in retail stores, college campuses, hospitals,
and workplaces. 
In addition, Feniks announced the hire of Joel Espelien as VP
Corporate Development and General Counsel. Espelien is a well-known
member of the Seattle start-up community serving as executive at
PacketVideo, board member at IQ Engines (acquired by Yahoo) and 640
Labs, as well as being an active angel investor. 
"Our work on the Rubi Micro-Café over the past few years has
successfully demonstrated the demand for a next generation coffee
kiosk that delivers a premium quality product with an elevated user
experience," notes CEO Jim Craig. "With consumers spending over $18B
each year on coffee away from home, we are incredibly excited to
continue developing the Rubi platform and bringing great coffee to
new places where it is currently hard to find." 
About Rubi 
The Rubi Micro-Café was created to help put an end to the world's bad
coffee. By grinding whole beans and brewing each cup on demand using
French Press technology and precise temperature control, Rubi
delivers a delicious café-quality coffee drink every single time.
With a large tablet-style interactive touchscreen, customers can
order, pay, and customize each cup exactly the way they like it.
Advanced wireless remote telemetry provides real time data and alerts
to optimize service intervals, reduce operating costs and increase
total uptime. Learn more at rubimicrocafe.com 
About Feniks Inc. 
Feniks Inc. is a Seattle-based startup and owner of the Rubi
Micro-Café concept. Feniks was founded in 2014 by the team that
developed and launched Rubi at Outerwall, along with help from
technology entrepreneur, Joel Espelien. Team members include Jim
Craig, CEO. Travis Pierce, VP of Product Development and Operations,
and Doug Coppenbarger, VP of Technical Services and Customer Support.
Espelien will serve as general counsel and VP of corporate
The following files are available for download: 

--  Rubi Micro-Cafe image

Media Contact:
Charlotte Wayte
Limelight Partners
206.261.4963 | Direct
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