American Honda Announces Sales Results for March 2014

            American Honda Announces Sales Results for March 2014  - Acura division sales up 10.5 percent with MDX and RDX setting monthly records  PR Newswire  TORRANCE, Calif., April 1, 2014  TORRANCE, Calif., April 1, 2014 /PRNewswire/ --American Honda Motor Co., Inc. today reported March 2014 Honda and Acura vehicle sales of 133,318 units. Acura division gained 10.5 percent (14.7 percent based on the Daily Selling Rate, or DSR*)  on sales of 15,580, with light trucks increasing 45.8 percent for the month on sales of 10,387 units. The Honda Division recorded sales of 117,738 vehicles in March.  Acura division sales up 10.5 percent with MDX and RDX setting monthly records  Honda  Despite heavy incentives from several major automakers, Honda market share remained strong in March with a nearly 30 percent month-over-month increase as the U.S. auto market clawed back from one of the worst winters in memory.    oAccord posted March sales of 33,962 and was the best-selling Honda model     for the month   oCivic found 27,967 new buyers, up 0.1% versus last March   oCR-V recorded sales of 28,657, up 6.5 percent for the month   oOdyssey sales also rose slightly to 11,008  "With all of the independent data showing the competition getting back on the juice of heavy incentives and fleet sales, we couldn't be more pleased to see our core models—Accord, Civic and CR-V—attract such significant interest from retail buyers," said Jeff Conrad, Honda division senior vice president and general manager. "And with the all-new 2015 Fit going on sale this month, our model lineup is only going to get stronger."  Acura  Acura's flagship SUV, the MDX, drove a 10.5 percent division increase as Acura light truck sales climbed nearly 46 percent from a year earlier. RDX also contributed to its remarkable string of monthly increases, with sales rising for the 23^rd straight month.    oAcura division sales increase 10.5 percent with 15,580 units sold in March   oAcura trucks rise 45.8 percent on sales of 10,387, a new March record   oMDX sales set a new monthly record with total sales up 80.6 percent,     totaling 5,793 in March   oRDX recorded an increase of 18.2 percent on sales of 4,580 units, another     March record  "It's unusual to have such strength and consistency in the hyper-competitive luxury SUV segment," said Mike Accavitti, Acura division senior vice president and general manager. "It's clear that MDX and RDX possess the key qualities that give lasting appeal."  *The daily selling rate (DSR) is calculated with 26 days for March 2014 and 27 days for March 2013. Year-to-date, the DSR is calculated with 75 days for 2014 and 76 days for 2013. All other percentages in release are unadjusted; see table for adjusted DSR figures.  American Honda Vehicle Sales For March 2014                Month-to-Date                   Year-to-Date                March   March   DSR**   MoM     March   March   DSR**   YoY                2014    2013    % Chg.  % Chg.  2014    2013    % Chg.  % Chg. American Honda 133,318 136,038 1.8%    -2.0%   325,354 337,651 -2.4%   -3.6% Total  Total Car   71,817  76,651  -2.7%   -6.3%   175,827 191,537 -7.0%   -8.2% Sales  Total Truck 61,501  59,387  7.5%    3.6%    149,527 146,114 3.7%    2.3% Sales  Honda Total Car      66,624  69,676  -0.7%   -4.4%   162,733 174,570 -5.5%   -6.8% Sales  Honda Total Truck    51,114  52,262  1.6%    -2.2%   124,673 128,128 -1.4%   -2.7% Sales  Acura Total Car      5,193   6,975   -22.7%  -25.5%  13,094  16,967  -21.8%  -22.8% Sales  Acura Total Truck    10,387  7,125   51.4%   45.8%   24,854  17,986  40.0%   38.2% Sales Domestic Car   65,322  69,099  -1.8%   -5.5%   159,195 172,037 -6.2%   -7.5% Sales  Honda       61,635  63,960  0.1%    -3.6%   150,202 159,630 -4.7%   -5.9% Division  Acura       3,687   5,139   -25.5%  -28.3%  8,993   12,407  -26.6%  -27.5% Division Domestic Truck 61,501  59,377  7.6%    3.6%    149,527 146,059 3.7%    2.4% Sales  Honda       51,114  52,252  1.6%    -2.2%   124,673 128,073 -1.4%   -2.7% Division  Acura       10,387  7,125   51.4%   45.8%   24,854  17,986  40.0%   38.2% Division Import Car     6,495   7,552   -10.7%  -14.0%  16,632  19,500  -13.6%  -14.7% Sales  Honda       4,989   5,716   -9.4%   -12.7%  12,531  14,940  -15.0%  -16.1% Division  Acura       1,506   1,836   -14.8%  -18.0%  4,101   4,560   -8.9%   -10.1% Division Import Truck   0       10      -100.0% -100.0% 0       55      -100.0% -100.0% Sales  Honda       0       10      -100.0% -100.0% 0       55      -100.0% -100.0% Division MODEL BREAKOUTS BY DIVISION Honda Division 117,738 121,938 0.3%    -3.4%   287,406 302,698 -3.8%   -5.1% Total  Fit        4,201   4,602   -5.2%   -8.7%   10,444  11,533  -8.2%   -9.4% Memo: Fit-EV  37      23      67.1%   60.9%   100     46      120.3%  117.4%  Accord     33,962  36,504  -3.4%   -7.0%   79,188  88,427  -9.3%   -10.4%  Memo:    18      26      -28.1%  -30.8%  69      45      55.4%   53.3% Accord PHEV  Memo:    1,346   0       0.0%    0.0%    2,781   0       0.0%    0.0% Accord FHEV  Civic *     27,697  27,665  4.0%    0.1%    71,096  72,259  -0.3%   -1.6%  Memo:    338     572     -38.6%  -40.9%  1,220   1,434   -13.8%  -14.9% Civic Hybrid  S2000       0       0       0.0%    0.0%    0       0       0.0%    0.0%  Insight     410     454     -6.2%   -9.7%   1,066   1,161   -7.0%   -8.2%  CR-Z        354     451     -18.5%  -21.5%  939     1,190   -20.0%  -21.1%  FCX Clarity 0       0       0.0%    0.0%    0       0       0.0%    0.0%  Odyssey   11,008  10,923  4.7%    0.8%    27,832  26,233  7.5%    6.1%  Crosstour  1,017   1,522   -30.6%  -33.2%  3,318   4,029   -16.5%  -17.6%  Pilot      8,894   11,207  -17.6%  -20.6%  22,031  28,226  -20.9%  -21.9%  CR-V *      28,657  26,897  10.6%   6.5%    67,648  65,374  4.9%    3.5%  Element    0       1       -100.0% -100.0% 0       1       -100.0% -100.0%  Ridgeline   1,538   1,712   -6.7%   -10.2%  3,844   4,265   -8.7%   -9.9% Acura Division 15,580  14,100  14.7%   10.5%   37,948  34,953  10.0%   8.6% Total  TL         2,004   3,080   -32.4%  -34.9%  4,852   6,793   -27.6%  -28.6%  TSX         1,119   1,492   -22.1%  -25.0%  2,923   4,176   -29.1%  -30.0%  Memo:    104     203     -46.8%  -48.8%  304     613     -49.7%  -50.4% TSX Wagon  ILX         1,683   2,059   -15.1%  -18.3%  4,141   5,614   -25.3%  -26.2%  Memo:    46      145     -67.1%  -68.3%  115     383     -69.6%  -70.0% ILX Hybrid  RLX         387     344     16.8%   12.5%   1,178   384     210.9%  206.8%  Memo:    0       0       0.0%    0.0%    0       0       0.0%    0.0% RLX Hybrid  MDX        5,793   3,207   87.6%   80.6%   14,597  8,728   69.5%   67.2%  ZDX        14      43      -66.2%  -67.4%  36      99      -63.2%  -63.6%  RDX       4,580   3,875   22.7%   18.2%   10,221  9,159   13.1%   11.6% Selling Days   26      27                      75      76  * Honda and Acura vehicles are made of domestic & global sourced parts. ** Daily Selling Rate                Month-to-Date                   Year-to-Date                March   March   DSR**   MoM     March   March   DSR**   YoY                2014    2013    % Chg.  % Chg.  2014    2013    % Chg.  % Chg. Hybrid         2,512   1,648   58.3%   52.4%   6,190   4,213   48.9%   46.9%  Honda Logo  Photo - http://photos.prnewswire.com/prnh/20140401/LA95598 Logo- http://photos.prnewswire.com/prnh/20100923/HONDALOGO    SOURCE American Honda Motor Co., Inc.  Website: http://www.honda.com Contact: Chris Martin, (310) 783-3164, or Chuck Schifsky (Lexus), (310) 783-3165; or Robyn Eagles (Honda) (310) 783-3163  
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