American Honda Announces Sales Results for March 2014

            American Honda Announces Sales Results for March 2014

- Acura division sales up 10.5 percent with MDX and RDX setting monthly
records

PR Newswire

TORRANCE, Calif., April 1, 2014

TORRANCE, Calif., April 1, 2014 /PRNewswire/ --American Honda Motor Co., Inc.
today reported March 2014 Honda and Acura vehicle sales of 133,318 units.
Acura division gained 10.5 percent (14.7 percent based on the Daily Selling
Rate, or DSR*)  on sales of 15,580, with light trucks increasing 45.8 percent
for the month on sales of 10,387 units. The Honda Division recorded sales of
117,738 vehicles in March.

Acura division sales up 10.5 percent with MDX and RDX setting monthly records

Honda

Despite heavy incentives from several major automakers, Honda market share
remained strong in March with a nearly 30 percent month-over-month increase as
the U.S. auto market clawed back from one of the worst winters in memory.

  oAccord posted March sales of 33,962 and was the best-selling Honda model
    for the month
  oCivic found 27,967 new buyers, up 0.1% versus last March
  oCR-V recorded sales of 28,657, up 6.5 percent for the month
  oOdyssey sales also rose slightly to 11,008

"With all of the independent data showing the competition getting back on the
juice of heavy incentives and fleet sales, we couldn't be more pleased to see
our core models—Accord, Civic and CR-V—attract such significant interest from
retail buyers," said Jeff Conrad, Honda division senior vice president and
general manager. "And with the all-new 2015 Fit going on sale this month, our
model lineup is only going to get stronger."

Acura

Acura's flagship SUV, the MDX, drove a 10.5 percent division increase as Acura
light truck sales climbed nearly 46 percent from a year earlier. RDX also
contributed to its remarkable string of monthly increases, with sales rising
for the 23^rd straight month.

  oAcura division sales increase 10.5 percent with 15,580 units sold in March
  oAcura trucks rise 45.8 percent on sales of 10,387, a new March record
  oMDX sales set a new monthly record with total sales up 80.6 percent,
    totaling 5,793 in March
  oRDX recorded an increase of 18.2 percent on sales of 4,580 units, another
    March record

"It's unusual to have such strength and consistency in the hyper-competitive
luxury SUV segment," said Mike Accavitti, Acura division senior vice president
and general manager. "It's clear that MDX and RDX possess the key qualities
that give lasting appeal."

*The daily selling rate (DSR) is calculated with 26 days for March 2014 and 27
days for March 2013. Year-to-date, the DSR is calculated with 75 days for 2014
and 76 days for 2013. All other percentages in release are unadjusted; see
table for adjusted DSR figures.

American Honda Vehicle Sales For March 2014
               Month-to-Date                   Year-to-Date
               March   March   DSR**   MoM     March   March   DSR**   YoY
               2014    2013    % Chg.  % Chg.  2014    2013    % Chg.  % Chg.
American Honda 133,318 136,038 1.8%    -2.0%   325,354 337,651 -2.4%   -3.6%
Total
 Total Car   71,817  76,651  -2.7%   -6.3%   175,827 191,537 -7.0%   -8.2%
Sales
 Total Truck 61,501  59,387  7.5%    3.6%    149,527 146,114 3.7%    2.3%
Sales
 Honda
Total Car      66,624  69,676  -0.7%   -4.4%   162,733 174,570 -5.5%   -6.8%
Sales
 Honda
Total Truck    51,114  52,262  1.6%    -2.2%   124,673 128,128 -1.4%   -2.7%
Sales
 Acura
Total Car      5,193   6,975   -22.7%  -25.5%  13,094  16,967  -21.8%  -22.8%
Sales
 Acura
Total Truck    10,387  7,125   51.4%   45.8%   24,854  17,986  40.0%   38.2%
Sales
Domestic Car   65,322  69,099  -1.8%   -5.5%   159,195 172,037 -6.2%   -7.5%
Sales
 Honda       61,635  63,960  0.1%    -3.6%   150,202 159,630 -4.7%   -5.9%
Division
 Acura       3,687   5,139   -25.5%  -28.3%  8,993   12,407  -26.6%  -27.5%
Division
Domestic Truck 61,501  59,377  7.6%    3.6%    149,527 146,059 3.7%    2.4%
Sales
 Honda       51,114  52,252  1.6%    -2.2%   124,673 128,073 -1.4%   -2.7%
Division
 Acura       10,387  7,125   51.4%   45.8%   24,854  17,986  40.0%   38.2%
Division
Import Car     6,495   7,552   -10.7%  -14.0%  16,632  19,500  -13.6%  -14.7%
Sales
 Honda       4,989   5,716   -9.4%   -12.7%  12,531  14,940  -15.0%  -16.1%
Division
 Acura       1,506   1,836   -14.8%  -18.0%  4,101   4,560   -8.9%   -10.1%
Division
Import Truck   0       10      -100.0% -100.0% 0       55      -100.0% -100.0%
Sales
 Honda       0       10      -100.0% -100.0% 0       55      -100.0% -100.0%
Division
MODEL
BREAKOUTS BY
DIVISION
Honda Division 117,738 121,938 0.3%    -3.4%   287,406 302,698 -3.8%   -5.1%
Total
 Fit        4,201   4,602   -5.2%   -8.7%   10,444  11,533  -8.2%   -9.4%
Memo: Fit-EV  37      23      67.1%   60.9%   100     46      120.3%  117.4%
 Accord     33,962  36,504  -3.4%   -7.0%   79,188  88,427  -9.3%   -10.4%
 Memo:    18      26      -28.1%  -30.8%  69      45      55.4%   53.3%
Accord PHEV
 Memo:    1,346   0       0.0%    0.0%    2,781   0       0.0%    0.0%
Accord FHEV
 Civic *     27,697  27,665  4.0%    0.1%    71,096  72,259  -0.3%   -1.6%
 Memo:    338     572     -38.6%  -40.9%  1,220   1,434   -13.8%  -14.9%
Civic Hybrid
 S2000       0       0       0.0%    0.0%    0       0       0.0%    0.0%
 Insight     410     454     -6.2%   -9.7%   1,066   1,161   -7.0%   -8.2%
 CR-Z        354     451     -18.5%  -21.5%  939     1,190   -20.0%  -21.1%
 FCX Clarity 0       0       0.0%    0.0%    0       0       0.0%    0.0%
 Odyssey   11,008  10,923  4.7%    0.8%    27,832  26,233  7.5%    6.1%
 Crosstour  1,017   1,522   -30.6%  -33.2%  3,318   4,029   -16.5%  -17.6%
 Pilot      8,894   11,207  -17.6%  -20.6%  22,031  28,226  -20.9%  -21.9%
 CR-V *      28,657  26,897  10.6%   6.5%    67,648  65,374  4.9%    3.5%
 Element    0       1       -100.0% -100.0% 0       1       -100.0% -100.0%
 Ridgeline   1,538   1,712   -6.7%   -10.2%  3,844   4,265   -8.7%   -9.9%
Acura Division 15,580  14,100  14.7%   10.5%   37,948  34,953  10.0%   8.6%
Total
 TL         2,004   3,080   -32.4%  -34.9%  4,852   6,793   -27.6%  -28.6%
 TSX         1,119   1,492   -22.1%  -25.0%  2,923   4,176   -29.1%  -30.0%
 Memo:    104     203     -46.8%  -48.8%  304     613     -49.7%  -50.4%
TSX Wagon
 ILX         1,683   2,059   -15.1%  -18.3%  4,141   5,614   -25.3%  -26.2%
 Memo:    46      145     -67.1%  -68.3%  115     383     -69.6%  -70.0%
ILX Hybrid
 RLX         387     344     16.8%   12.5%   1,178   384     210.9%  206.8%
 Memo:    0       0       0.0%    0.0%    0       0       0.0%    0.0%
RLX Hybrid
 MDX        5,793   3,207   87.6%   80.6%   14,597  8,728   69.5%   67.2%
 ZDX        14      43      -66.2%  -67.4%  36      99      -63.2%  -63.6%
 RDX       4,580   3,875   22.7%   18.2%   10,221  9,159   13.1%   11.6%
Selling Days   26      27                      75      76
 * Honda and Acura vehicles are
made of domestic & global sourced
parts.
** Daily
Selling Rate
               Month-to-Date                   Year-to-Date
               March   March   DSR**   MoM     March   March   DSR**   YoY
               2014    2013    % Chg.  % Chg.  2014    2013    % Chg.  % Chg.
Hybrid         2,512   1,648   58.3%   52.4%   6,190   4,213   48.9%   46.9%

Honda Logo

Photo - http://photos.prnewswire.com/prnh/20140401/LA95598
Logo- http://photos.prnewswire.com/prnh/20100923/HONDALOGO



SOURCE American Honda Motor Co., Inc.

Website: http://www.honda.com
Contact: Chris Martin, (310) 783-3164, or Chuck Schifsky (Lexus), (310)
783-3165; or Robyn Eagles (Honda) (310) 783-3163
 
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