Health Insurer Scales Member Acquisition and Onboarding With eGain(R)
Cobrowse(TM) in the Cloud
Health and Wellness Leader Leverages eGain's Revolutionary
Omnichannel Cobrowse Technology to Acquire and Onboard New Customers
for ACA-Compliant Health Plans
SUNNYVALE, CA -- (Marketwired) -- 04/01/14 -- eGain (NASDAQ: EGAN),
the leading provider of cloud-based customer engagement solutions,
today announced that one of the largest health insurers in the US has
selected eGain Cloud(TM) to educate, sign up and onboard new members.
The Affordable Care Act opened up a new market for health insurance
carriers in the US. According to PwC's Health Research Institute,
insurance exchanges alone will account for $205 billion in premium
revenue by 2021. With a rapidly approaching enrollment deadline, the
health insurer wanted to accelerate customer acquisition and
onboarding through its website and online exchanges through real-time
omnichannel collaboration in the cloud. The carrier wanted to provide
a helping hand to customers across their plan comparison and
selection process with real-time chat advice and collaborative
form-filling. Impressed with its long-term cloud track record, rapid
deployment capability and fit with its plans for knowledge-guided
omnichannel engagement, the company selected eGain.
The insurer has already leveraged eGain's revolutionary real-time
collaboration capability -- eGain Superchat(TM) -- to help tens of
thousands of customers compare ACA-compliant plan options, select the
best plan and fill out enrollment forms. Telesales agents converse
with consumers on the phone and simultaneously cobrowse with them on
the provider's own website as well insurance marketplaces with
eGain's patented collaboration solution to speed up the process end
to end. As the next step, the company plans to expand eGain Cloud to
other touchpoints and leverage the solution across its businesses,
including its vision and dental care chains and a hospital network.
eGain Superchat combines auto chat with a virtual assistant and
agent-assisted features such as text chat, video chat, click to call,
cobrowse and proactive offers into a memorable real-time omnichannel
experience. Among highlights include patented capabilities such as
phone-blended, multi-domain cobrowsing for rich, active
collaboration, including agent-assisted web tours, knowledge-guided
advice and collaborative form-filling with granular controls for
privacy, security and regulatory compliance.
-- eGain SuperChat
-- eGain solutions for health care
eGain's customer engagement solutions power digital
transformation strategies for leading brands. Our top-rated cloud
applications for social, mobile, web, and contact centers help
clients deliver connected customer journeys in a multichannel world.
To find out more about eGain software, visit
Headquartered in Sunnyvale, California, eGain has operating presence
in North America, EMEA, and APAC. To learn more about us, visit
www.egain.com or call our offices: +1-800-821-4358 (US),
+44-(0)-1753-464646 (EMEA), or +91-(0)-20-6608-9200 (APAC).
eGain, the eGain logo, and all other eGain product names and slogans
are trademarks or registered trademarks of eGain Corp. in the United
States and/or other countries. All other company names and products
mentioned in this release may be trademarks or registered trademarks
of the respective companies.
eGain media contact
44 (0)1291 626200
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