IdeaPaint Forms Direct Selling Team to Service Architects, Interior Designers and Commercial Office Building Contractors.

  IdeaPaint Forms Direct Selling Team to Service Architects, Interior
  Designers and Commercial Office Building Contractors.

 Growing Demand for Innovative Workplace Design Solutions Leads IdeaPaint to
Offer More Personalized Service, Design Innovation Insights and Consulting to
                Architects, Interior Designers and Contractors

Business Wire

BOSTON -- April 1, 2014

The growing nationwide demand for more modern, attractive workplaces has
created an uptick in sales of IdeaPaint’s high-performance dry erase paint
that turns any smooth surfaces into an erasable canvas to facilitate greater
collaboration and innovation among employees. To better fulfill this demand
primarily from architects, interior designers, building and painting
contractors, IdeaPaint today announced that it has formed a direct sales team
to sell its award-winning products directly to this community, thus replacing
previous independent representation with a dedicated world-class sales force.
This move will deliver faster, more personalized service, breakthrough design
innovation thought leadership, high-touch consulting and new growth
opportunities to the burgeoning office building and design community.

The move to a direct selling model, which will commence immediately, follows
an impressive year for IdeaPaint. Over the past several months, the company
has been involved in several high-profile office designs for leading
organizations such as PayPal, Quicken Loans, Harvard, LinkedIn, Vertex
Pharmaceuticals and many other forward-thinking leaders associated with
breakthrough products and services.

To lead its new sales team, IdeaPaint has hired Jeff Chaitman – a highly
experienced global business development leader with deep expertise in the
office design and furnishings industry. Prior to joining IdeaPaint, Chaitman
was vice president of sales at Inscape, a leading provider of smart workspaces
and office furniture. Previously, he held senior sales positions in the US,
Asia and Europe for Haworth Inc., a leading designer and manufacturer of
adaptable workspaces.

As Vice President of Global Architecture and Design (A&D) Sales at IdeaPaint,
Chaitman is already recruiting experienced A&D sales representatives across
major metropolitan markets, including New York, Boston, San Francisco, Los
Angeles, Dallas, Chicago and Washington DC, to join the IdeaPaint team. By
creating a sales team fully devoted to the Architect and Design community,
IdeaPaint will ensure that customers receive even more personal attention and
service, while finding new growth opportunities for its popular
high-performance dry-erase paint.

“As more organizations find that a well-designed workplace drives company
growth by maximizing employee productivity, attracting and retaining a
higher-quality workforce while increasing profits, we find that our partners
in the architecture, design and building sectors are busier than ever with new
office design projects,” said IdeaPaint President John Stephans. “They
continuously seek our advice on how to best leverage writable surfaces in new
and compelling ways across a variety of different office design landscapes –
insight and high-touch service that can only come directly from IdeaPaint.”

Organizations are poised to spend more on new and re-designed workplaces in
the coming years. According to the American Institute of Architects,
non-residential construction activity will grow by 7.2% in 2014. And the
Interior Design Billings Index, produced by the American Society of Interior
Designers, projects steady, continuous growth in the office design space in
the coming year. With this uptick in office building, design and architecture
projects, professionals in those industries will welcome the instant support,
personalized service and innovative ideas provided by IdeaPaint.

Following are the specific benefits that IdeaPaint’s direct sales model will

  *Design Insight and Innovation

       *IdeaPaint will share best-in-class design insights and inspiration to
         help this community create and build the most impressive office
         designs for their clients. Early releases of thought leadership
         content including eBooks, design tutorials and real-world office
         design compilations will provide best practices from industries
         around the world.


       *The on-site team at IdeaPaint will offer recommendations and ideas on
         how to best leverage writable surfaces across a variety of different
         office layouts to help our partners deliver optimal client

  *Faster, More Personal Service

       *A dedicated technical support team is now in place to help ensure
         smooth installation every time while IdeaPaint’s direct sales team
         offers fast, personalized attention to all customer needs.

  *Growth Opportunities

       *The IdeaPaint in-house team will also help partners upsell and
         cross-sell within their key accounts as well as provide insight on
         new business and design opportunities.

“We are thrilled to have a direct relationship with IdeaPaint – a leader in
creating more modern, collaborative workspaces,” said John Kelly, a partner
with Fusion Design Consultants. “Their design insight and specific expertise
in leveraging next-generation workspace solutions is key for architects,
designers and builders who want to grow their businesses while increasing
client satisfaction.”

About IdeaPaint

IdeaPaint is the creator of the high-performance dry erase paint category. The
Company’s products and related accessories create dynamic, collaborative
environments with corporate, educational and home settings. IdeaPaint is also
a Greater Boston Chamber of Commerce Top Ten Small Business and a Small
Business Association of New England Innovation Award Winner. For more
information, please visit For ongoing company and product
updates, follow IdeaPaint on Twitter at or connect
on Facebook at


fama PR
Gail Scibelli, 617-986-5019
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