IdeaPaint Forms Direct Selling Team to Service Architects, Interior Designers and Commercial Office Building Contractors.

  IdeaPaint Forms Direct Selling Team to Service Architects, Interior   Designers and Commercial Office Building Contractors.   Growing Demand for Innovative Workplace Design Solutions Leads IdeaPaint to Offer More Personalized Service, Design Innovation Insights and Consulting to                 Architects, Interior Designers and Contractors  Business Wire  BOSTON -- April 1, 2014  The growing nationwide demand for more modern, attractive workplaces has created an uptick in sales of IdeaPaint’s high-performance dry erase paint that turns any smooth surfaces into an erasable canvas to facilitate greater collaboration and innovation among employees. To better fulfill this demand primarily from architects, interior designers, building and painting contractors, IdeaPaint today announced that it has formed a direct sales team to sell its award-winning products directly to this community, thus replacing previous independent representation with a dedicated world-class sales force. This move will deliver faster, more personalized service, breakthrough design innovation thought leadership, high-touch consulting and new growth opportunities to the burgeoning office building and design community.  The move to a direct selling model, which will commence immediately, follows an impressive year for IdeaPaint. Over the past several months, the company has been involved in several high-profile office designs for leading organizations such as PayPal, Quicken Loans, Harvard, LinkedIn, Vertex Pharmaceuticals and many other forward-thinking leaders associated with breakthrough products and services.  To lead its new sales team, IdeaPaint has hired Jeff Chaitman – a highly experienced global business development leader with deep expertise in the office design and furnishings industry. Prior to joining IdeaPaint, Chaitman was vice president of sales at Inscape, a leading provider of smart workspaces and office furniture. Previously, he held senior sales positions in the US, Asia and Europe for Haworth Inc., a leading designer and manufacturer of adaptable workspaces.  As Vice President of Global Architecture and Design (A&D) Sales at IdeaPaint, Chaitman is already recruiting experienced A&D sales representatives across major metropolitan markets, including New York, Boston, San Francisco, Los Angeles, Dallas, Chicago and Washington DC, to join the IdeaPaint team. By creating a sales team fully devoted to the Architect and Design community, IdeaPaint will ensure that customers receive even more personal attention and service, while finding new growth opportunities for its popular high-performance dry-erase paint.  “As more organizations find that a well-designed workplace drives company growth by maximizing employee productivity, attracting and retaining a higher-quality workforce while increasing profits, we find that our partners in the architecture, design and building sectors are busier than ever with new office design projects,” said IdeaPaint President John Stephans. “They continuously seek our advice on how to best leverage writable surfaces in new and compelling ways across a variety of different office design landscapes – insight and high-touch service that can only come directly from IdeaPaint.”  Organizations are poised to spend more on new and re-designed workplaces in the coming years. According to the American Institute of Architects, non-residential construction activity will grow by 7.2% in 2014. And the Interior Design Billings Index, produced by the American Society of Interior Designers, projects steady, continuous growth in the office design space in the coming year. With this uptick in office building, design and architecture projects, professionals in those industries will welcome the instant support, personalized service and innovative ideas provided by IdeaPaint.  Following are the specific benefits that IdeaPaint’s direct sales model will provide:    *Design Insight and Innovation         *IdeaPaint will share best-in-class design insights and inspiration to          help this community create and build the most impressive office          designs for their clients. Early releases of thought leadership          content including eBooks, design tutorials and real-world office          design compilations will provide best practices from industries          around the world.    *Consulting         *The on-site team at IdeaPaint will offer recommendations and ideas on          how to best leverage writable surfaces across a variety of different          office layouts to help our partners deliver optimal client          satisfaction.    *Faster, More Personal Service         *A dedicated technical support team is now in place to help ensure          smooth installation every time while IdeaPaint’s direct sales team          offers fast, personalized attention to all customer needs.    *Growth Opportunities         *The IdeaPaint in-house team will also help partners upsell and          cross-sell within their key accounts as well as provide insight on          new business and design opportunities.  “We are thrilled to have a direct relationship with IdeaPaint – a leader in creating more modern, collaborative workspaces,” said John Kelly, a partner with Fusion Design Consultants. “Their design insight and specific expertise in leveraging next-generation workspace solutions is key for architects, designers and builders who want to grow their businesses while increasing client satisfaction.”  About IdeaPaint  IdeaPaint is the creator of the high-performance dry erase paint category. The Company’s products and related accessories create dynamic, collaborative environments with corporate, educational and home settings. IdeaPaint is also a Greater Boston Chamber of Commerce Top Ten Small Business and a Small Business Association of New England Innovation Award Winner. For more information, please visit For ongoing company and product updates, follow IdeaPaint on Twitter at or connect on Facebook at  Contact:  fama PR Gail Scibelli, 617-986-5019  
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