Macy’s and Maker Studios Team Up for Original Competition Series, “The Next Style Star”

  Macy’s and Maker Studios Team Up for Original Competition Series, “The Next
  Style Star”

   Digital Fashion Program Premieres April 3 on The Platform and,
                            Hosted By Jeannie Mai

Business Wire

NEW YORK -- April 1, 2014

Macy’s and Maker Studios, the world’s largest producer and distributor of
online video content for Millennials, today announced a collaboration to
launch an original fashion-lifestyle series—“The Next Style Star.” This unique
program will feature 16 up-and-coming stylists battling head-to-head for a
$10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy’s
photo shoot, and have his or her winning look featured in the Impulse
Department at Macy’s Herald Square in New York City. Macy’s “The Next Style
Star” will debut April 3 on Maker’s fashion and beauty network, The Platform,

Macy's presents The Next Style Star by Maker Studios, premiering April 3 on
The Platform and macys.c ...

Macy's presents The Next Style Star by Maker Studios, premiering April 3 on
The Platform and, with host Jeannie Mai (Photo: Business Wire)

“With an ongoing focus on the Millennial customer, Macy’s is passionate about
creating innovative partnerships that will result in fresh, entertaining and
useful content for our customers,” said Martine Reardon, Macy’s chief
marketing officer. “Maker Studios is known for producing inventive video that
appeals to the artful and sharp-witted tastes of this generation, and by
joining forces to create ‘The Next Style Star,’ we can showcase the best of
what both brands have to offer.”

“The Platform is a community of passionate viewers who share a love of beauty,
fashion, and self expression – making this collaboration with Macy’s for ‘The
Next Style Star’ a perfect fit,” said Erin McPherson, chief content officer,
Maker Studios. “This original series features incredibly creative stylists and
judges — including Maker talent partners, along with top Macy’s brands in an
organic and fun way.”

The 10-episode series will be hosted by TV personality, fashion expert and
makeup artist Jeannie Mai. The series will feature a variety of judges,
including reality star and designer Whitney Port, MADE Fashion Week founder
Jenne Lombardo, and Maker partner Wendy Nguyen, among many other top fashion
experts. “The Next Style Star” will challenge each stylist’s ability to create
the perfect look for any occasion utilizing Macy’s Impulse brands including
Lucky Brand, Maison Jules, Sanctuary, RACHEL Rachel Roy, Guess, Bar III, Joe's
Jeans, Kensie and MADE Fashion Week for Impulse. Following the premiere
episode, two of the 16 stylists will compete in different challenges each
week, focusing on the season’s latest trends for a shot at becoming “The Next
Style Star.” Throughout the series, contestants will be able to prompt fans to
advocate for their success by sharing episodes featuring their favorite

New episodes will go live every Thursday at 1 p.m. EST, following the April 3

Beginning April 3, customers can visit The Platform and to
watch episodes of the “The Next Style Star.”

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion
and affordable luxury to customers at approximately 800 locations in 45
states, the District of Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations through its
leading online store at Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including the most
desired family of exclusive and fashion brands for him, her and home. Macy's
is known for such epic events as Macy's 4th of July Fireworks^® and the Macy's
Thanksgiving Day Parade^®, as well as spectacular fashion shows, culinary
events, flower shows and celebrity appearances. Macy's flagship stores --
including Herald Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in southern
California -- are known internationally and leading destinations for visitors.
Building on a more than 150-year tradition, and with the collective support of
customers and employees, Macy's helps strengthen communities by supporting
local and national charities giving more than $70 million each year to help
make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our
online pressroom at

About Maker Studios

Maker Studios is a next-generation media and technology company and the
world’s largest provider of online video content for millennials. Maker
Studios has more than 5.5 billion monthly video views and 380 million
subscribers, including 40% viewership on mobile, and 80% of the coveted
millennial audience. The company is home to many of online video’s top digital
stars and content including the all-time most-subscribed YouTube personality
PewDiePie, KassemG, Nice Peter and EpicLLOYD’s “Epic Rap Battles of History,”
the Shaytards, Snoop Dogg’s WestFestTV, The Yogscast, The Gregory Brothers,
Bad Lip Reading, Toby Turner and Mike Tompkins, among many others. The Maker
network also includes Blip, a leading digital media company that develops and
distributes original web series. Maker Studios is headquartered in Culver
City, Calif. To learn more visit

Photos/Multimedia Gallery Available:



Julie Strider, 646-429-5213
Alison Kmiotek, 646-429-7449
Brew PR for Maker Studios
Dena Cook, 310-464-6341
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