Shiseido Company Begins Trading on OTCQX®

                  Shiseido Company Begins Trading on OTCQX®

PR Newswire

NEW YORK, April 1, 2014

NEW YORK, April 1, 2014 /PRNewswire/ --OTC Markets Group Inc. (OTCQX: OTCM),
operator of Open, Transparent and Connected financial marketplaces, today
announced that Shiseido Company, Ltd. (TSE: 4911; OTCQX: SSDOY), the leading
Japanese cosmetics manufacturer, has chosen to have its American Depositary
Receipts (ADRs) trade on OTCQX®, ^ the best marketplace with qualified

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Shiseido begins trading today on OTCQX International Premier, a segment of the
OTCQX marketplace reserved for world-leading non-U.S. companies that are
listed on a qualified international exchange and provide their home country
disclosure to U.S. investors. U.S. investors can find current financial
disclosures and Real-Time Level 2 quotes for the company on

"We are pleased to welcome Shiseido, one of the world's largest cosmetics and
beauty companies and a respected Japanese brand, to the OTCQX marketplace,"
said R. Cromwell Coulson, President and CEO of OTC Markets Group. "By joining
OTCQX, Shiseido ensures its U.S. investors will have transparent trading and
convenient access to its news and financial disclosure, making it easier for
them to analyze, value and trade its securities. We look forward to working
with Shiseido's management team as they continue to grow their presence in the
U.S. market."

BNY Mellon serves as Shiseido's Principal American Liaison ("PAL") on OTCQX,
responsible for providing professional guidance on OTCQX requirements.

Shiseido Company Ltd. is the parent company of a group engaged in the
manufacture and sale of cosmetics. Shiseido's primary products include
make-up, skin-care products, hair/body-care products, cosmetic accessories,
and other toiletries. The company's brand names include "Global SHISEIDO,"
"cle de peau BEAUTE," "bareMinerals," "SENKA," "TSUBAKI," "NARS," "Za,"
"BEAUTE PRESTIGE INTERNATIONAL," "IPSA," and "ettusais." Shiseido also
manufactures beauty salon-use hair products, pharmaceuticals, and dietary

Shiseido will trade in the U.S. on OTCQX under the symbol "SSDOY," where each
ADR represents one ordinary share.

About OTC Markets Group Inc.
OTC Markets Group Inc. (OTCQX: OTCM) operates Open, Transparent and Connected
financial marketplaces for 10,000 U.S. and global securities. Through our OTC
Link® ATS, we directly link a diverse network of broker-dealers that provide
liquidity and execution services for a wide spectrum of securities. We
organize these securities into marketplaces to better inform investors of
opportunities and risks – OTCQX®, The Best Marketplace; OTCQB®, The Venture
Stage Marketplace; and OTC Pink®, The Open Marketplace. Our data-driven
platform enables investors to easily trade through the broker of their choice
at the best possible price and empowers a broad range of companies to improve
the quality and availability of information for their investors. To learn
more about how we create better informed and more efficient financial
marketplaces, visit

OTC Link ATS is operated by OTC Link LLC, member FINRA/SIPC and SEC regulated

SOURCE OTC Markets Group Inc.

Contact: Saskia Sidenfaden, OTC Markets Group Inc., +1 (212) 896-4428,
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