Verne Global Recognized with Environmental Leader Award

  Verne Global Recognized with Environmental Leader Award

 ODCA Proof of Concept study with Verne Global, Datapipe and BMW honored for
providing insight on reducing cloud computing carbon emissions for enterprise

Business Wire

KEFLAVIK, Iceland -- April 1, 2014

Verne Global, an innovative, UK-based developer of energy efficient data
center campuses, today announced that the Proof of Concept (PoC) study they
participated in with the Open Data Center Alliance (ODCA) has been recognized
with an Environmental Leader Award for Top Project of the Year 2014. Verne
Global, and customers Datapipe and BMW, worked with the ODCA in an effort to
demonstrate how companies can improve environmental efficiency and energy
management while maintaining a healthy bottom line. The study was designed to
prove how organizations from across the cloud ecosystemcan utilize the ODCA
Carbon Footprint and Energy Efficiency Usage Model to compare, measure and
ultimately optimize enterprise cloud CO2 emissions.

The amount of data being created today is leading to questions of where to
economically and ecologically store and process that information. As the
number of data centers increase to address market demand, so does the amount
of power, carbon footprint and ultimately, overall costs for companies. With
global data center IP traffic expected to triple over the next 5 years and 80%
of the world’s energy still being produced by fossil fuels, it is critical for
companies to understand how they can start addressing this growing problem
today. The ODCA PoC study and usage model enables companies to compare vendor
solutions as it relates to implementing environmentally-sustainable
initiatives. As part of the study, Verne Global was able to effectively
showcase how companies can leverage the ODCA usage model to deploy green and
energy efficient cloud services from its 100% renewably powered data center
campus in Iceland. The PoC study team additionally included Intel, Atos,
National Australia Bank, and T-Systems.

“We are pleased to have Environmental Leader recognize the comprehensive
framework the ODCA has put in place for comparing and managing the CO2
emissions of cloud IT vendors and cloud solution providers. The Proof of
Concept study demonstrates that it can be easy for any organization to specify
and manage cloud services that are green and energy efficient,” said Pankaj
Fichadia, Chair (ODCA Regulation and Ecosystem workgroup) and Management
Assurance (Enterprise Transformation, National Australia Bank). “Verne
Global’s participation in the study was key to highlighting the importance of
data center location in a cloud services ecosystem. A data center that has
access to renewable power sources makes it easier for organizations to fully
leverage corporate sustainability initiatives as an integral part of their
business model.”

“Verne Global is honored to be recognized for its participation in the ODCA
PoC study as it demonstrated the impact that energy choice has on
sustainability for ICT solutions," said Tate Cantrell, CTO, Verne Global. "We
continue to see businesses searching for ways to better manage their
power-intensive applications. Anyone using high performance computing and big
data analytics should use the ODCA's PoC study as a reference tool for
long-term energy and carbon emissions policy strategies."

About Environmental Leader

Since 2006, Environmental Leader's website and daily email newsletter have
provided the definitive and objective voice in reporting on business-related
energy, environmental, and sustainability issues. For more information visit:

About the Environmental Leader Product & Project Awards

In  its second year, the Environmental Leader Product & Project Awards
recognize excellence in products and services that provide companies with
energy and environmental benefits, or in corporate projects that improved
environmental or energy management and increased the bottom line. It is a
five-point rating system designed to offer companies feedback and recognition.
Third-party judges came from the following companies: Anheuser Busch InBev,
Arrow Electronics, Autodesk, Citigroup Inc., Con Agra Foods, Environmental &
Operational Risk Management, GlaxoSmithKline, ISS Facility Services,
Microsoft, Owens Corning, Power Advocate, Puma, Sam’s Club, Sustainability and
Risk Management Reputation Limited, Trupoint Advisers, the University of
California Berkeley, Williams Creek Consulting, and YES Bank. For a complete
list of winners, visit

About Verne Global

Verne Global is an innovative developer of energy efficient data center
campuses, including the industry’s first 100% dual sourced, renewably powered
data center in Keflavik, Iceland. Discover how companies like BMW Group, RMS
and CCP Games are going green with their data at

Photos/Multimedia Gallery Available:



US Media Contact:
Connect2 Communications
Joyce Wady, +1-919-435-9120
Europe Media Contact:
Johnson King
Jonathan Mathias, +44 (0)20 7401 7968
Press spacebar to pause and continue. Press esc to stop.