Toyota Boshoku to Exhibit at "Milano Salone"

  Toyota Boshoku to Exhibit at "Milano Salone"

Toyota Boshoku group to promote home interior design capabilities from Milan,
                             the heart of design

Milano Salone

Business Wire

KARIYA, Japan -- March 31, 2014

Toyota Boshoku Corporation’s (TOKYO:3116) (President Shuhei Toyoda) Milan
Design Branch will hold their 3^rd design exhibit at the 53rd annual
international furniture trade fair "Milano Salone."^*1 The fair will be held
in epicenter of the fashion world, Milan, Italy from April 8 to 13, 2014. The
Milan Design Branch and Toyota Boshoku will propose innovative and
eye-catching home interior living spaces that will enhance interior
environments for people of all ages.

Image concept of venue exhibition (Photo: Business Wire)

Image concept of venue exhibition (Photo: Business Wire)

This year’s theme is "Carsa" a play on the words "car" and "casa"^*2 and the
Milan Design Branch venue will promote fresh and alluring new home interior
lifestyle environments utilizing materials and products from Toyota Boshoku
group companies the world over. Visitors to the venue will be introduced to a
“fusion of automobile and home interiors”. Displays include a hybrid bed that
put automobile seat layouts to practical use as well as leading-edge interior
spaces that make full use of wall decoration materials made with plant-derived
materials for home interiors.

The Milan Design Branch, located on the outskirts of Milan, is strategically
placed in the center of the design world. Here Toyota Boshoku designers stay
on top of cutting-edge trends, refine their sensibilities and engage in
designing the interiors of concept cars proposed by automotive manufactures to
create fascinating interiors spaces that delight customers around the world.
Through Toyota Boshoku’s exhibit at Milan Salone, the Toyota Boshoku group
will continue to attract global interest to its advanced design development
capabilities.

1. Major exhibits

(1) Hybrid bed: a layout that combines automotive seats in a practical manner

(2) "Nunokabe": a residential wall decoration adorned with decorative patterns
or prints

(3) "O-tedama seat": a beanbag-style cushion that utilizes automotive fabric

(4) Interior goods: a stool and lantern made utilizing the plant-derived
material, kenaf

2. Exhibit location

Via Privata Vincenzo Forcella 7, Milano Italy


       The world's largest international furniture fair. A variety of design
       events are held in Milan during the Milan Salone exhibition. Furniture
* 1:  and interior manufacturers who are joined by manufacturers of consumer
       electronics, automobiles, and fashion gear, gather to attract interest
       globally to their brand, designs, and new products.
* 2:   Italian word meaning 'home'.


About Toyota Boshoku group

Toyota Boshoku group, one of the world’s premier interior system suppliers and
filter manufacturers, develops and produces interior components, filtration
and powertrain components at over 100 sites in 27 countries around the world.
During the fiscal period ending in March 2013, Toyota Boshoku had consolidated
net sales of 1,079 billion yen (approx. €7.8 billion) and operating income of
25 billion yen (approx. €180 million).

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Contact:

TOYOTA BOSHOKU CORPORATION
MILAN DESIGN BRANCH
Miyuki Sato, +39-02-89-1405
miyuki_satou@toyota-boshoku.co.jp
 
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