National Retailer selects Single Touch's Location Based Mobile Ad Technology
to Drive in Store Sales
JERSEY CITY, N.J., March 31, 2014
JERSEY CITY, N.J., March 31, 2014 /PRNewswire/ -- Single Touch Systems, Inc.
(OTCBB: SITO), a technology based mobile media solutions provider, announced
today that through its channel partner, AT&T, it has signed RadioShack for its
FollowMe^(SM) location based mobile advertising technology.
RadioShack will use Single Touch's mobile ad tech to programmatically deliver
targeted ads to consumers within close proximity to thirty of their newly
renovated feature stores. The campaign will run on smartphones for both iOS
and Android and include in-app and mobile web inventory.
"We are excited that our mobile ad tech product will be used by RadioShack as
they continue their re-branding efforts that began earlier this year," said
James Orsini, president and CEO of Single Touch. "FollowMe revenue growth –
the fastest growing portion of our revenue mix – is evidence that we are well
positioned to capitalize on the growing mobile advertising market as marketers
begin to shift more of their ad budgets toward mobile."
To drive in-store sales, RadioShack will target consumers using behavioral,
contextual and location based attributes in order to optimize its target
audience to enable a higher click through rate and redemption of its mobile
offers. The media buy will encompass more than 8 million impressions
delivered over a two-week period, and involve ads delivered to customers in an
automated, real-time process that learns from the results of the last ad and
FollowMe is the newest component of Single Touch's mobile marketing solutions,
a comprehensive product suite designed to enable brands to connect with
consumers by delivering timely, impactful mobile advertisements and messages.
About Single Touch Systems, Inc.
Single Touch Systems, Inc. is a technology based mobile solutions provider
serving businesses, advertisers and brands. Through patented technologies and
a modular, adaptable platform, Single Touch's multi-channel messaging gateway
enables marketers to reach consumers on all types of connected devices, with
information that engages interest, drives transactions and strengthens
relationships and loyalty. For more information about Single Touch Systems,
This press release contains "forward-looking statements" within the meaning of
the safe harbor provisions of the U.S. Private Securities Litigation Reform
Act of 1995. Forward-lookingstatements are neither historical facts nor
assurances of future performance. Instead, they are based only on our current
beliefs, expectations and assumptions regarding the future of our business,
future plans and strategies, projections, anticipated events and trends, the
economy and other future conditions. Because forward-lookingstatements relate
to the future, they are subject to inherent uncertainties, risks and changes
in circumstances that are difficult to predict and many of which are outside
of our control. Our actual results and financial condition may differ
materially from those indicated in the forward-lookingstatements. Therefore,
you should not rely on any of these forward-looking statements. Important
factors that could cause our actual results and financial condition to differ
materially from those indicated in the forward-lookingstatements include,
among others, our reliance on brand owners and wireless carriers, the possible
need for additional capital as well other risks identified in our filings with
the SEC. Any forward-looking statement made by us in this press release is
based only on information currently available to us and speaks only as of the
date on which it is made. We undertake no obligation to publicly update any
forward-looking statement, whether written or oral, that may be made from time
to time, whether as a result of new information, future developments or
SOURCE Single Touch Systems, Inc.
Contact: Mike Bishop, The Blueshirt Group, 415-217-4968,
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