NOHO, Inc. A Premium And Functional Lifestyle Beverage Company Partners With Early Light Industrial To Launch NOHO Asia

 NOHO, Inc. A Premium And Functional Lifestyle Beverage Company Partners With
                  Early Light Industrial To Launch NOHO Asia

PR Newswire

SCOTTSDALE, Ariz., March 31, 2014

SCOTTSDALE, Ariz., March 31, 2014 /PRNewswire/ --Scottsdale, AZ based company
NOHO, Inc. (OTCQB: DRNK) announced today that they have signed a partnership
deal with Early Light Industrial to form NOHO Asia. This exclusive partnership
agreement will allow NOHO to now distribute its premium and functional
lifestyle beverages throughout Asia – including Hong Kong, Macau, Singapore,
Taiwan and main land China. Early Light is the largest manufacturer of toys in
the world manufacturing for companies such as Matteland Hasbro as well as a
significant player in the consumer products sector. The company was founded by
current CEO and chairman, Dr. Francis Choi. In January of 2014, Dr. Francis
Choi was listed on Forbes Magazine's "Hong Kong's 50 Richest of 2013" at
number 13, with a net worth of $3.3 Billion. He is a self-made billionaire and
highly respected in many industries.

"I was extremely excited when Early Light Industrial came to NOHO, Inc. to
create a joint venture," says Jay Grdina, CEO of NOHO, Inc. "Teaming up with a
successful businessman like Dr. Francis Choi and a stellar company like Early
Light Industrial reinforces that we have created a must-have product in the
functional lifestyle beverage category. NOHO's products are in demand and
Early Light sees the value of bringing it oversees to Asia."

Second to no other product currently available in the premium and functional
lifestyle categories, NOHO's rapid growth within the marketplace can be
attributed to the vast consumer demand for its popular 2 oz. shot "The
Hangover Defense," as well as its newest product offering, NOHO Gold, a
healthy premium mixer that is lighting up the nightclub, bar and restaurant
scene at an incredible rate. Entirely caffeine and energy free, NOHO's
products appeal to individuals with socially active and physically fit
lifestyles by helping to protect one's body from the adverse effects of
alcohol consumption.

"We are delighted to partner with NOHO, Inc. to expand their business in
China, Hong Kong, Macau, and Singapore," says Dr. Francis Choi Chee Ming,
Chairman of Early Light Industrial. "In the past few years, the economic
growth and the change in lifestyle in these areas resulted in increasing
demand for beverage products like NOHO.We believe these market expansions
will provide greater sales opportunities for us."

Packaged in a striking 8.4 oz. aluminum gold can, NOHO Gold is only 30
calories per serving and is a fantastic refreshing beverage with a sparkling,
light-ginger flavor that allows consumers the ability to reap its benefits
without the health risks associated with mixing energy drinks and alcohol.
NOHO has rapidly expanded over the past year. In September, they announced
their national distribution deal with the U.S.' leading distributor, Southern
Wine & Spirits, and in December, NOHO revealed their expansion deal to
distribute to all Light Group properties in Las Vegas and Miami. Distribution
is expanding every month both nationally and internationally and NOHO will
soon be available worldwide.

About NOHO – Premium and Functional Lifestyle Beverage

NOHO "The Hangover Defense" 2 oz. shot and NOHO "Premium Lifestyle Beverage"
Gold 8.4 oz. can, are category leaders and changing how consumers support
their active and social lifestyles. The NOHO 2 oz. shot is the #1 selling
hangover prevention shot on the market that helps you love your body by
protecting it from the adverse effects of alcohol. NOHO comes in the form of a
two shot combination, one shot to be taken prior to your first alcoholic
beverage and one after your last, and is packed with essential nutrients and
vitamins, and NO energy components making it just as healthy as it is

For additional information on NOHO please visit and follow
NOHO on twitter at


Contact: Isabela Lima, Channel V Media, 212.680.0179,
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