Fuhu Inc. and Simon Property Group Launch Interactive "Do-seums" in Simon Malls
The Ultimate Hands-On Experiential Family Destination for Immersive
Learning and Discovery for Kids
EL SEGUNDO, CA -- (Marketwired) -- 03/31/14 -- Fuhu, Inc., creator
of the award-winning nabi(R) tablet -- the world's first Android
tablet built just for kids -- today announced a strategic alliance
with Simon(R) Property Group, a global leader in retail real estate,
to bring kids a revolutionary destination of experiential learning
and discovery to Simon Malls(R) throughout the U.S. The nabi
Doseum(TM) ("Do-seum") is an interactive exhibit that leverages
technology to engage children and families to connect purposeful play
and learning through multi-sensory, educational and entertaining
experiences. The nabi Doseum will be a centrally located inside Simon
Malls to encourage children to interact, explore and discover through
immersive hands-on experience with technology.
"We are very excited to expand upon our passion, expertise and
experience of delivering thoughtful and enriching experiences to kids
and families," said Jim Mitchell, CEO of Fuhu. "We believe access to
creative, educational and digital experiences is critically important
for all children. Because of their extensive nationwide reach, this
alliance with Simon Malls will enable us to deliver this access to a
whole new range of families."
This partnership with Simon Malls represents Fuhu's latest expansion
to the nabi ecosystem designed to help kids learn, play and grow
through technology in a safe environment. The award winning nabi
brand design team is collaborating with the creative visionaries at
DreamWorks Animation, one of Fuhu's foremost strategic partners, to
bring to life the wonder and magic of the revolutionary Doseum
concept with the goal of helping kids learn by touching, doing and
playing. Uniquely built for each space, the nabi Doseums will offer
highly-interactive and entertaining learning modules individually
focused on elements of subjects including history, science, social
studies and arts. Each destination will also feature favorite and
familiar DreamWorks Animation characters and themes to further
surprise and delight visitors.
To create a more engaging and immersive environment, each module will
include activities that offer physical, digital, mechanical and
environmental multi-sensory play. While each unique experience is
still under development, ideas have included roaming among dinosaurs
and scaling a volcano before it erupts, interacting with a digital
world map and playing a game guessing the destination being described
or touching and playing a host of instruments ranging from
traditional to whimsical.
"The nabi Doseum is a unique fusion of technology and the mall
environment, bringing a one-of-a-kind experience to our shoppers in a
fun, educational and inspiring way," said Mikael Thygesen, CMO of
Simon. "We are thrilled to be working with Fuhu and know they will
bring their understanding of developing experiences just for kids to
this first-of-its-kind endeavor. We look forward to the launch in
nabi Doseums will also offer a place of nabi support and services for
parents while children are free to safely roam and explore. The
support and guidance will include nabi Tablet rental, nabi Cares
service and support, convenient nabi product vending machines and
informational classes for parents on technology integration and child
development. Each nabi Doseum will be staffed with knowledgeable nabi
representatives who can help assist with Doseum activities or a
consumer's nabi. The first 25 nabi Doseums will roll out exclusively
in Simon Malls locations beginning later this year.
Between its nabi tablet, currently the #1 best-selling Android tablet
for kids and its introduction of a new premium tablet, the DreamTab,
made in partnership with DreamWorks Animation, Fuhu is sparking a
hi-tech kids revolution. Also, the company was recently named
America's #1 Most Promising company (2014) by Forbes Magazine and
America's #1 Fastest Growing Company (2013) by Inc. 5000.
About Fuhu, Inc.
Fuhu, Inc., the creator of the nabi tablet, is the
leading designer, seller and innovator of thoughtful consumer
products and services for children. Fuhu is committed to creating
children's solutions that are: (1) socially responsible, (2) made
right, (3) make a difference in people's lives, (4) For Parents. By
Parents.(R) and (5) dedicated to the intellectual development of
children. Fuhu, Inc. is the No. 1 Fastest-Growing Private Company
amongst 5,000 in America as ranked by Inc.'s exclusive 32nd Inc.
500|5000 list. Fuhu is headquartered in El Segundo, Calif., with
offices in Denver, San Jose, China, Hong Kong, Taipei and Japan. For
more information, visit www.fuhu.com and www.nabi.com.
About Simon Property Group, Inc.
Simon Property Group, Inc. (NYSE:
SPG) is an S&P 100 company and a global leader in the retail real
estate industry. The Company currently owns or has an interest in
more than 325 retail real estate properties in North America and Asia
comprising approximately 242 million square feet. We are
headquartered in Indianapolis, Indiana and employ approximately 5,500
people in the U.S. For more information, visit www.simon.com.
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