Autobytel Drives Continued Success From Google AdWords Campaign by
Understanding Automotive Consumer Search Behavior
Search Engine Marketing Initiatives With Google Result in Significantly
Improved Conversions From Click-Through to Lead
IRVINE, Calif., March 31, 2014 (GLOBE NEWSWIRE) -- Autobytel Inc.
(Nasdaq:ABTL), pioneer of the automotive Internet and the company dedicated to
connecting automotive consumers with dealers, today said that it is driving
success from its Search Engine Marketing initiatives (SEM) with Google
AdWords, by taking a consumer-focused approach to reaching qualified
Through its Google AdWords campaign, for the first two months of 2014,
Autobytel generated a 60% increase in converting consumer click-throughs to
automotive leads that can then be delivered to auto manufacturer and dealers,
compared with the same period in 2013. Autobytel currently generates some of
the highest quality leads in the industry – leads that convert into car sales
at nearly two to three times the estimated industry average as validated by
R.L. Polk – for the company's customers.Google AdWords is an advertising
platform based on cost-per-click keyword auctions.
"Our SEM strategy focuses on reaching as many qualified car buyers as
possible, so that we can deliver the very best leads to our manufacturer and
dealer customers," said Jeff Coats, president and CEO of Autobytel
Inc."Autobytel's campaigns are developed based on close evaluation of how
ready-to-buy car shoppers are searching the Internet, letting consumers
themselves tell us what they want, when they want it.This approach is key to
the success we've achieved through Google AdWords, and will continue to form
the basis of our strategy, as we focus on meeting consumers' needs while
providing increasing value to our customers."
Autobytel's Google AdWords Search Engine Marketing strategy encompasses three
*Driving increased traffic through a flexible approach to budgeting and
implementing keyword purchases;
*Integrating sophisticated, proprietary technology with Google AdWords to
create revenue and profit profiles for every keyword; and
*Optimizing keyword bids by evaluating the total value of a click to
connect with the right consumers at the right time.
"We are very pleased with the results we're generating through using Google
AdWords," said Billy Ferriolo, Senior Vice President of Consumer Acquisition
at Autobytel."Our team's success ultimately comes from understanding just how
different clicks can be. Consumers are at all levels of the purchase funnel,
and in many cases their search behavior signals their intent to purchase.By
identifying and analyzing these signals, we are able to make intelligent
keyword bidding and marketing decisions, near real-time.This helps us deliver
a greater number of ready-to-buy automotive shoppers to our dealer and
Since inventing online car buying nearly 20 years ago, Autobytel has developed
a deep knowledge about the consumer path to purchase, and has used this
knowledge to drive highly qualified traffic to its flagship website,
Autobytel.com, while improving the overall user experience on the site.Today,
Autobytel is one of the most recognized consumer automotive websites and a
leading provider of high quality leads and mobile and marketing services to
the automotive industry.
Visit the 2014 Autobytel Google AdWords case study here:
To research, shop for, buy, or own a new or used car, visit Autobytel.com.
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About Autobytel Inc.
Autobytel Inc. provides high quality consumer leads and associated marketing
services to automotive dealers and manufacturers throughout the United States
and offers consumers robust and original online automotive content to help
them make informed car-buying decisions. The company pioneered the automotive
internet in 1995 with its flagship website www.autobytel.com and has since
helped tens of millions of automotive consumers research vehicles; connected
thousands of dealers nationwide with motivated car buyers; and helped every
major automaker market its brand online.
Investors and other interested parties can receive Autobytel news releases and
invitations to special events by accessing the online registration form at
CONTACT: Autobytel Inc. Media Relations
Autobytel Inc. Investor Relations
Chief Financial Officer
Roger Pondel/Laurie Berman
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