TAM joins oneworld
SAO PAULO, March 31, 2014
SAO PAULO, March 31, 2014 /PRNewswire/ -- Today TAM Airlines, a carrier of the
LATAM Airlines Group, joins oneworld, an airline alliance currently undergoing
the largest expansion in its history. As of today, all passengers flying on
the Brazilian carrier can enjoy the benefits offered by the alliance.
This is one of the most important steps to achieve the entry of all LATAM
Airlines Group into oneworld. LAN Airlines has been a member of oneworld since
2000 as well as all of its affiliates, namely LAN Argentina, LAN Colombia, LAN
Ecuador and LAN Peru, have already joined. TAM's affiliated airline in
Paraguay (TAM Mercosur), will also join oneworld soon. As a result, all
passenger airlines of the LATAM Airlines Group will be members of the same
To the passengers of the carriers that are part of LATAM Airlines Group, this
means greater convenience when traveling, since they will have the same
standard of high-quality customer service, regardless of their international
destination. To oneworld, this milestone represents the consolidation of its
position as the leading alliance for flights within Latin America and between
the region and the United States and Europe, which are the destinations most
sought after by South American passengers.
"We made the best choice for the LATAM Airlines Group. With oneworld, our
passengers will have even more benefits on their journeys, including better
connections and more options for destinations. We made a seamless transition
and now we can celebrate this milestone with our customers and our new
partners. We wish everyone in oneworld a warm welcome to Brazil," says Marco
Antonio Bologna, TAM's Chief Executive.
To celebrate this moment, on Monday, TAM's first aircraft bearing the oneworld
logo will be on display at Congonhas Airport in Sao Paulo with the presence of
CEOs and representatives of all oneworld member airlines, who traveled to
Brazil especially for this event.
With its transition into the alliance now complete, TAM effectively adds 45
new destinations to the network of oneworld partner companies. Brazilian
flyers will enjoy access to airlines in all regions of the world, including
unprecedented new partnerships in Australia and Russia.
oneworld's CEO Bruce Ashby said: "As the leading airline in Latin America's
biggest economy, TAM's addition represents a significant landmark in
oneworld's journey to establish itself as the first choice airline alliance
for frequent international travelers around the world. We are very pleased to
welcome TAM and its customers to the world's premier global airline alliance."
More benefits for TAM Fidelidade members
To celebrate its entry into oneworld, TAM Fidelidade program will offer double
points to all passengers flying with the alliance's member airlines in May
2014. Members of the frequent flyer programs of oneworld member airlines will
also receive double the points or miles when flying on TAM during the month.
The ten million members of the TAM Fidelidade program will keep the points
they accrued before the transition to the alliance, as well as their premium
status level, in accordance with the program's rules. New cards with the
oneworld logo, which have already been distributed, can now be used to redeem
and earn points on any oneworld member airline.
Also starting today, 140 million members of the frequent flyer programs of
oneworld airlines can earn points or miles and redeem tickets when flying TAM
Airlines, while also enjoying all of the benefits offered by the alliance.
TAM Fidelidade Black and Red Plus passengers now fall under the Emerald
premium status level of the oneworld program. This entitles them to use,
together with one guest, any of the more than 600 VIP lounges in airports
around the world offered by oneworld member airlines, even if they are flying
economy class. Emerald status customers can also use First Class lounges when
available. oneworld is the only alliance that offers access to these lounges
even when passengers are not flying First Class.
Starting today, Black and Red Plus cardholders can also check-in at the First
Class counters of oneworld airlines, regardless of the class they are flying.
Additional baggage allowance and access to fast track security lines will also
be offered in airports where the alliance makes these services available.
Members of the Red category of the TAM Fidelidade program now enjoy the
Sapphire premium status level on oneworld. These passengers, together with one
guest, can now use any business class or frequent flyer VIP lounge when
travelling on oneworld member airlines, regardless of the class for which the
ticket was issued. They can also check in at Business Class counters.
All Emerald and Sapphire premium status members are also invited to board the
flights of oneworld airlines at any time they wish, without restrictions,
provided they do so before the boarding gate closes.
Members of the Blue category of the TAM Fidelidade program are now Ruby
premium status members. Like Sapphire members, they can check-in at Business
Class counters when flying with oneworld, regardless of the class they are
flying. At Guarulhos Airport, this benefit will be available when TAM moves to
the new terminal that is under construction.
All oneworld premium status levels (Emerald, Sapphire and Ruby) also enjoy
priority on the waiting lists of any member airline. They can also pre-book
their favorite seat on any oneworld flight whenever this service is available.
The ceremony held by TAM to celebrate its entry into oneworld in Sao Paulo
will be broadcast live on the internet at www.tam.com.br/imprensa.
About LATAM Airlines Group S.A.
LATAM Airlines Group S.A. is the new name given to LAN Airlines S.A. as a
result of its association with TAM S.A. LATAM Airlines Group S.A. now includes
LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador, and
LAN Cargo and its affiliates, as well as TAM S.A. and its subsidiaries TAM
Linhas Aereas S.A., including its business units TAM Transportes Aereos del
Mercosur S.A., (TAM Airlines (Paraguay)) and Multiplus S.A. This association
creates one of the largest airline groups in the world in terms of network
connections, providing passenger transport services to about 135 destinations
in 22 countries and cargo services to about 144 destinations in 27 countries,
with a fleet of 319 aircraft. In total, LATAM Airlines Group S.A. has more
than 52.000 employees and its shares are traded in Santiago, as well as on the
New York Stock Exchange, in the form of ADRs, and Sao Paulo Stock Exchange, in
the form of BDRs.
Each airline will continue to operate under their current brands and
identities. For any inquiry of LAN or TAM, please visit www.lan.com or
www.tam.com.br, respectively. Further information at
 Except Finnair
LATAM Airlines Group:
Megan Kat Williams
SOURCE TAM Airlines
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