C9 LeadMap for Marketo Gives Panoramic Views of Marketing and Sales

C9 LeadMap for Marketo Gives Panoramic Views of Marketing and Sales 
Integrated Data From Salesforce.com and Marketo Elevates Lead and
Pipeline Close Rates and Increases ROI From Marketing Investments 
SAN MATEO, CA -- (Marketwired) -- 03/31/14 --  C9 today unveiled C9
LeadMap for Marketo, a predictive analytics application that provides
marketing and sales organizations with an unprecedented end-to-end
view of its sales pipeline. By merging Marketo and Salesforce.com
data to create a unified view of a revenue pipeline, companies can
address critical questions that have historically gone unanswered --
enabling companies to reap more from their sales and marketing
"Most companies could get more out of their sales and marketing
investments if they had an end-to-end view of their pipeline," said
Michael Howard, CEO of C9. "But when they independently use Marketo
and Salesforce.com to track different stages of the sales process,
they can't answer fundamental questions: 'How much revenue did
marketing drive that wasn't explicitly linked to campaigns?' and
'Which combination of campaigns will accelerate sales cycles and grow
deal sizes?' With C9 LeadMap for Marketo, we've nailed those
C9 LeadMap for Marketo delivers a holistic view of the revenue
pipeline. For the first time, users can traverse the entire pipe from
lead inception to opportunity close -- enabling a new level of
visibility and insights that were previously out of reach. Companies
can now identify which campaigns can be paired to deliver higher ROI,
determine how marketing should engage in late stage opportunities to
improve close rates, and refine marketing plans to better support
geo, product or account- based sales targets.  
C9's patent pending predictive analytics engine adds additional power
to the solution. By allowing users to move easily from historical
analyses to forward looking projections, sales and marketing
professionals get the lead time they need to address sales and
marketing programs that are off pace. 
"The challenge with Marketo and Salesforce.com is that the two
systems present different data from totally different perspectives.
C9 LeadMap for Marketo is the first solution we've seen that delivers
a single comprehensive view of what's going on in the pipeline," said
Mo Vafadar, Director of Global Business Intelligence and Operational
Readiness at Acronis. "That's a game changer that we think will have
a major impact on how sales and marketing collaborate to deliver
Key Capabilities 

--  Multi-touch Program ROI -- Analyzes full set of marketing interactions
    to determine which series of campaigns worked best together. Based on
    this analysis, marketers can develop multi-touch programs with even
    higher returns.
--  Lead Coverage -- With visibility into early-stage leads stored in
    Marketo, as well as sales territory definitions stored in
    Salesforce.com, the C9 LeadMap for Marketo can visually map marketing
    leads to sales hierarchies. Sales and marketing can then flag lead
    coverage gaps and align around target geographies, products and
--  Marketing Influence -- Because C9 has full visibility into Marketo, it
    can identify the full set of deals that marketing has influenced
    regardless of their explicit association to campaigns -- resulting in
    a more accurate analysis of marketing's impact and better future
    marketing decisions.
--  Lead to Revenue Projection -- C9's patent pending predictive sales
    engine combines early stage lead information with opportunity data to
    determine which deals will close long before they advance to the
    finals stages of the sales process. It also determines the number of
    leads needed to hit revenue targets and the projected revenue that
    current lead volumes will support. This forward-looking view allows
    sales and marketing professionals to identify and respond to
    shortfalls before it's too late to course correct.
--  Lead Progression Analysis -- Marketers can immediately determine how
    many new leads were generated in a given time period, which
    progressed, stalled and which moved backwards. They can also zero in
    on MQLs that haven't been worked by sales, and request immediate
    action. Collectively, these capabilities allow marketers to determine
    the efficacy of lead generation efforts, and to pinpoint and address
    break downs in lead maturation processes.

C9 LeadMap for Marketo is now available within the Marketo LaunchPoint
ecosystem, and C9 has worked closely with Marketo to address the core
needs of marketing organizations.  
"Marketo is focused on delivering the Customer Engagement platform
that marketing organizations need to build deep, personal
relationships with their customers. We see a 'Marketing First' world,
where marketers are rising up in their companies and taking charge of
growth and revenue," said Robin Bordoli, Vice President of Partner
Ecosystems at Marketo. "C9 LeadMap for Marketo is an excellent
complement to our Customer Engagement platform, and it allows our
customers to capitalize on their Marketo investment in a compelling
Working in conjunction with C9's other predictive sales and marketing
applications, C9 LeadMap for Marketo furthers C9's mission to help
companies realize more predictable and consistent growth. 
About C9  
C9 delivers predictive sales and marketing applications that increase
revenue, generate more precise forecasts and mitigate pipeline risk.
By combining data science with products that improve sales and
marketing execution, C9 enables leading companies like Yahoo!, Pitney
Bowes and Google to drive predictable growth.  
Media Contact: 
Kristi Kilpatrick
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