Amira Nature Foods Ltd Announces Distribution of Amira Branded Products in Heritage Retail

  Amira Nature Foods Ltd Announces Distribution of Amira Branded Products in
  Heritage Retail

Business Wire

DUBAI, United Arab Emirates -- March 31, 2014

Amira Nature Foods Ltd (the “Company”) (NYSE: ANFI), a leading global provider
of packaged Indian specialty rice, announced the distribution of Amira branded
products in Heritage Retail stores. Founded in 1992, Heritage Retail is a
unique chain of 68 retail stores promoted by Heritage Foods, a leading dairy
brand in South India, and one of the fastest Private Sector Enterprises in
India. Amira will sell four varieties of branded basmati rice in the Heritage
stores including AMIRA Extra Long Basmati Rice, AMIRA Indian Basmati Rice,
AMIRA Good Length Day to Day Basmati Rice, and AMIRA Daily Fresh Basmati Rice.

“We are pleased to further expand Amira’s distribution in India with the
addition of Heritage Retail and their focus on the providing a superior
shopping experience to the modern Indian consumer,” stated Karan A. Chanana,
Chairman and Chief Executive Officer. “We believe our premium quality, Amira
branded Basmati rice will resonate well with the Heritage consumer shopping
for fresh and healthy food products.”

About Amira Nature Foods

Founded in 1915, Amira has evolved into a leading global provider of packaged
Indian specialty rice, with sales in over 40 countries today. Amira sells
Basmati rice, which is a premium long-grain rice grown only in certain regions
of the Indian sub-continent, under their flagship Amira brand as well as under
other third party brands. Amira sells its products primarily in emerging
markets through a broad distribution network. Amira’s headquarters are in
Dubai, United Arab Emirates, and it also has offices in India, Malaysia,
Singapore, the United Kingdom, and the United States. For more information
please visit

Cautionary Note on Forward-Looking Statements

This release may contain forward-looking statements within the meaning of the
U.S. federal securities laws. These forward-looking statements generally can
be identified by phrases such as that we or our members of management
“believe,” “expect,” “anticipate,” “foresee,” “forecast,” “estimate” or other
words or phrases of similar import. Specifically, these statements include,
among other things, statements that describe our expectations for the growth
of our business, expansion into new geographic markets, maintaining and
expanding our relationship with key retail partners, the financial impact of
new sales contracts on our revenue, our plan to make significant capital
expenditure, and other statements of management’s beliefs, intentions or
goals. It is uncertain whether any of the events anticipated by the
forward-looking statements will transpire or occur, or if any of them do, what
impact they will have on our results of operations, financial condition, or
the price of our ordinary shares. These forward-looking statements involve
certain risks and uncertainties that could cause actual results to differ
materially from those indicated in such forward-looking statements, including
but not limited to our ability to penetrate and increase the acceptance of our
product in new geographic markets; to perform our agreements with customers
and further develop our relationships with key retail partners; our ability to
recognize revenue from our contracts; continued competitive pressures in the
marketplace; our reliance on a few customers for a substantial part of our
revenue; our ability to implement our plans, forecasts and other expectations
with respect to our business and realize additional opportunities for growth;
and the other risks and important factors contained and identified in our
filings with the Securities and Exchange Commission. All forward-looking
statements attributable to us or to persons acting on our behalf are expressly
qualified in their entirety by these risk factors. Since we operate in an
emerging and evolving environment and new risk factors and uncertainties
emerge from time to time, you should not rely upon forward looking statements
as predictions of future events. Except as required under the securities laws
of the United States, we undertake no obligation to update any forward-looking
or other statements herein to reflect events or circumstances after the date
hereof, whether as a result of new information, future events or otherwise.


Katie Turner, 646.277.1200
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